Allison Kaplan's guest appearances

Allison Kaplan

PeaceCast

TheEdge Podcast

The Intentional Greatness Podcast

Gino Wickman

Jennifer Smith

Stacey Lane

Kathy Caprino

Heather Monahan

Shannon Miles

Jon Berghoff

Anna Anderson

Craig Cody

Laura Kelly

Monica Hernandez

Susan Scott

Deirdre Quinn

Donnie Boivin

Michelle Sims

OwlTail

Allison Kaplan is a respected writer, editor, public speaker, content creator, and self-proclaimed shopping guru. In her role as Editor-in-Chief at Twin Cities Business Magazine, Ali manages content development for print and digital content as well as events. Ali’s writing has appeared in a number of prestigious national publications including Lucky, ShopEtc., and Delta Sky Magazine. In addition to her frequent work as an event emcee and moderator, she is a sought-after television and radio guest and hosts the weekly radio show Shop Girls alongside her mother on myTalk107.1. Ali is a true example of how women in leadership positions can balance all aspects of their lives and still excel in their careers. What You Will Learn:  Ali explains why she always loved writing and why she followed a career path into journalism. She shares her intense focus on pursuing her journalistic dreams and discusses not wanting her reputation to be that of “first woman editor” at Twin Cities Business Magazine. Ali shares how her unique perspective has allowed her to make some major changes and improvements to the magazine. She shares specific examples of some of the changes she has made and the content she has reworked. Ali discusses balancing her career with her role as a mother, and she explains how she has tried to integrate her kids into her work life. She talks about the challenges of setting boundaries for her kids and for herself. Ali talks about co-hosting a radio show with her mother, and about the pressures of running a magazine. She explains the struggle of managing others and shares the challenge of doing versus delegating. Learn how Ali is dealing with the ever-evolving print journalism industry. She shares why digital media and print media both have their place, and she discusses the profound changes that social media and technology have brought to journalism. Ali discusses the skepticism that today’s society often feels toward media, and she explains why it makes journalists’ jobs more important than ever before and necessitates authenticity and a new level of depth. Ali shares how she finds inspiration through consuming media, traveling, riding her bicycle and other strategies. She discusses the rare times in which she gets burned out on social media. Ali discusses the methods of self-care she follows to make time for herself, and the legacy she hopes to leave behind. She also shares her advice for women in business: stay open to opportunities, be willing to try new things, and work hard.  Resources:  Twitter: @AliShops Website: http://tcbmag.com/ LinkedIn: www.linkedin.com/in/allison-kaplan-30aab73/ 

Allison Kaplan is a respected writer, editor, public speaker, content creator, and self-proclaimed shopping guru. In her role as Editor-in-Chief at Twin Cities Business Magazine, Ali manages content development for print and digital content as well as events. Ali’s writing has appeared in a number of prestigious national publications including Lucky, ShopEtc., and Delta Sky Magazine. In addition to her frequent work as an event emcee and moderator, she is a sought-after television and radio guest and hosts the weekly radio show Shop Girls alongside her mother on myTalk107.1. Ali is a true example of how women in leadership positions can balance all aspects of their lives and still excel in their careers. What You Will Learn: <ul> <li>Ali explains why she always loved writing and why she followed a career path into journalism. She shares her intense focus on pursuing her journalistic dreams and discusses not wanting her reputation to be that of “first woman editor” at Twin Cities Business Magazine.</li> <li>Ali shares how her unique perspective has allowed her to make some major changes and improvements to the magazine. She shares specific examples of some of the changes she has made and the content she has reworked.</li> <li>Ali discusses balancing her career with her role as a mother, and she explains how she has tried to integrate her kids into her work life. She talks about the challenges of setting boundaries for her kids and for herself.</li> <li>Ali talks about co-hosting a radio show with her mother, and about the pressures of running a magazine. She explains the struggle of managing others and shares the challenge of doing versus delegating.</li> <li>Learn how Ali is dealing with the ever-evolving print journalism industry. She shares why digital media and print media both have their place, and she discusses the profound changes that social media and technology have brought to journalism.</li> <li>Ali discusses the skepticism that today’s society often feels toward media, and she explains why it makes journalists’ jobs more important than ever before and necessitates authenticity and a new level of depth.</li> <li>Ali shares how she finds inspiration through consuming media, traveling, riding her bicycle and other strategies. She discusses the rare times in which she gets burned out on social media.</li> <li>Ali discusses the methods of self-care she follows to make time for herself, and the legacy she hopes to leave behind. She also shares her advice for women in business: stay open to opportunities, be willing to try new things, and work hard.</li> </ul> Resources: <ul> <li>Twitter: <a href="https://twitter.com/AliShops?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener nofollow" target="_blank">@AliShops</a></li> <li>Website: <a href="http://tcbmag.com/" rel="noopener nofollow" target="_blank">http://tcbmag.com/</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/allison-kaplan-30aab73/" rel="noopener nofollow" target="_blank">www.linkedin.com/in/allison-kaplan-30aab73/</a></li> </ul>

Intentional Greatness In Journalism and Media, with Allison Kaplan

The evolution of content has forever transformed the media landscape and with it, the public relations industry. As Ann Warren, Vice President of Public Relations for ClearEdge Marketing, shares with Michelle Krier, Senior Vice President for ClearEdge, “Content and the fact that we’re all self-publishers… has really changed a lot of our approach to public relations and opened up a whole lot more [opportunities].” Fewer newsrooms have the financial capability to support a robust team of reporters, so there are limited resources working to produce stories, making PR professionals an invaluable resource. ClearEdge Marketing’s Allison Kaplan, Senior Public Relations Specialist, says, “We need to make sure that we always know what [reporters are] covering, we need to be on top of the latest trends, thinking about how we can help them out to make their jobs easier.” The PESO Model As the industry continues to undergo massive changes, PR requires a new way of thinking and fresh, diverse skill sets. Companies can no longer focus solely on earned media, which used to be the norm, if they want to be successful. Thinking about the different ways media is consumed and created and incorporating that into a holistic approach is vital.  One of the most well-known, full-circle approaches to PR is the “PESO” media model; Paid, Earned Shared, Owned. PESO was coined by Gini Dietrich, a well-known PR industry influencer and creator of the popular blog “Spin Sucks.” Allison explains what the PESO model is in more detail, what it means for business and marketers, and why many are adopting this way of thinking. This approach actually allows companies to become smarter about their overall strategy and approach PR more holistically. Budgets are changing and shifting because of the way PR can now tie into the overall business strategy. Content is produced at a much larger scale than ever before, upending traditional methods.     Ann says, “If anything, the PESO model means there are more opportunities to get your message out there. The good news is that we don’t have to rely on reporters to get the news out there. The way we’re consuming media and the way we have more control over the content we’re putting out there [is new].”  How ClearEdge Approaches PR Collaboration is the cornerstone of a successful marketing and communications plan. ClearEdge’s PR team is focused on collaborating with writers, the social media team and those in charge of marketing to ensure complete coverage. It’s important, Ann says, to keep the lines of communication open so PR fits into the overall strategy and the content produced makes sense for all aspects of the business.  Often, the goal of any good PR strategy is to support sales, so the more teams can integrate on the front end to drive sales on the back end, the more successful marketing will be, Ann says. Allison agrees and talks about how PR can drive sales enablement and why the word “integration” is absolutely key. You won’t want to miss out on more in-depth coverage about the future of PR.  Tune in now to learn more about how ClearEdge is approaching PR for clients and what’s to come in 2019.

The evolution of content has forever transformed the media landscape and with it, the public relations industry. As Ann Warren, Vice President of Public Relations for ClearEdge Marketing, shares with Michelle Krier, Senior Vice President for ClearEdge, “Content and the fact that we’re all self-publishers… has really changed a lot of our approach to public relations and opened up a whole lot more [opportunities].” Fewer newsrooms have the financial capability to support a robust team of reporters, so there are limited resources working to produce stories, making PR professionals an invaluable resource. ClearEdge Marketing’s Allison Kaplan, Senior Public Relations Specialist, says, “We need to make sure that we always know what [reporters are] covering, we need to be on top of the latest trends, thinking about how we can help them out to make their jobs easier.” <h4>The PESO Model</h4> As the industry continues to undergo massive changes, PR requires a new way of thinking and fresh, diverse skill sets. Companies can no longer focus solely on earned media, which used to be the norm, if they want to be successful. Thinking about the different ways media is consumed and created and incorporating that into a holistic approach is vital. One of the most well-known, full-circle approaches to PR is the “PESO” media model; Paid, Earned Shared, Owned. PESO was coined by Gini Dietrich, a well-known PR industry influencer and creator of the popular blog “<a href="https://spinsucks.com/" rel="nofollow" target="_blank">Spin Sucks</a>.” Allison explains what the PESO model is in more detail, what it means for business and marketers, and why many are adopting this way of thinking. This approach actually allows companies to become smarter about their overall strategy and approach PR more holistically. Budgets are changing and shifting because of the way PR can now tie into the overall business strategy. Content is produced at a much larger scale than ever before, upending traditional methods. Ann says, “If anything, the PESO model means there are more opportunities to get your message out there. The good news is that we don’t have to rely on reporters to get the news out there. The way we’re consuming media and the way we have more control over the content we’re putting out there [is new].” <h4>How ClearEdge Approaches PR</h4> Collaboration is the cornerstone of a successful marketing and communications plan. ClearEdge’s PR team is focused on collaborating with writers, the social media team and those in charge of marketing to ensure complete coverage. It’s important, Ann says, to keep the lines of communication open so PR fits into the overall strategy and the content produced makes sense for all aspects of the business. Often, the goal of any good PR strategy is to support sales, so the more teams can integrate on the front end to drive sales on the back end, the more successful marketing will be, Ann says. Allison agrees and talks about how PR can drive sales enablement and why the word “integration” is absolutely key. You won’t want to miss out on more in-depth coverage about the future of PR. Tune in now to learn more about how ClearEdge is approaching PR for clients and what’s to come in 2019.

Ann Warren and Allison Kaplan on Media’s Evolution and What It Means for PR