Duncan Blair's guest appearances

Duncan Blair

The Modern Retail Podcast

Sweathead, A Strategy Podcast

Anstice aCast - Candid Conversations on Modern Marketing

BANKNOTES minted by #paid

Stef Hamerlinck

Herman Miller

Kara Goldin

Andrew Dudum

Nick Ellis

Mike Morrison

Rory Sutherland

Nadia Boujarwah

Toby Ryan

Hana Abaza

Harley Finkelstein

Anthony Marino

Sarah Thompson

Tom Goodwin

Lee Clow

OwlTail

2020 hasn't been a good year to travel or go on vacation, and Americans are spending more on home improvements instead.Furniture brand Article was lucky enough to corner that market with a DTC model that eschews the need for expensive floorspace that has gone unused for several months this year."We saw this perfect storm for us, where not only were we effectively reaching a whole lot more people who were super motivated to buy, but we also had this really compelling offering for them, because the competitive landscape had shifted so radically," Article director of marketing Duncan Blair said on the Modern Retail Podcast.The advantages have proven big enough for Blair to doubt the need for a company store in the future, of which he questions the efficacy in 2020. "It's such a contrived environment. You walk into the stores, [there are] hundreds of other people, you're kind of sitting awkwardly on this sofa in the middle of the showroom with people looking at you and sort of waiting around. It's not your space," Blair said. "There may not be a good reason for us to go into retail anytime soon."Speaking about the big picture for the company and the sector, Blair said he was confident that "we'll continue to grow as a share of e-commerce, and that e-commerce will continue to grow as a share of the overall furniture market. The question mark is: What is going to happen in the total furniture market over the next 18 months to three years?"

2020 hasn't been a good year to travel or go on vacation, and Americans are spending more on home improvements instead.Furniture brand Article was lucky enough to corner that market with a DTC model that eschews the need for expensive floorspace that has gone unused for several months this year."We saw this perfect storm for us, where not only were we effectively reaching a whole lot more people who were super motivated to buy, but we also had this really compelling offering for them, because the competitive landscape had shifted so radically," Article director of marketing Duncan Blair said on the Modern Retail Podcast.The advantages have proven big enough for Blair to doubt the need for a company store in the future, of which he questions the efficacy in 2020. "It's such a contrived environment. You walk into the stores, [there are] hundreds of other people, you're kind of sitting awkwardly on this sofa in the middle of the showroom with people looking at you and sort of waiting around. It's not your space," Blair said. "There may not be a good reason for us to go into retail anytime soon."Speaking about the big picture for the company and the sector, Blair said he was confident that "we'll continue to grow as a share of e-commerce, and that e-commerce will continue to grow as a share of the overall furniture market. The question mark is: What is going to happen in the total furniture market over the next 18 months to three years?"

'A perfect storm': Article Director of Marketing Duncan Blair on cornering the furniture market

In today's episode of the a-Cast, host Marc Binkley interviews Duncan Blair, the Director of Marketing at Article, the Canadian ecommerce giant.  Article is a direct to consumer (DTC) online furniture retailer and for the past two years has been the fastest growing company in Canada. Duncan leads over 40 people in marketing to support their sales growth which is currently over $100M in revenue.   Duncan began his career in New Zealand with an early stage TelCom startup.  After moving to Canada, he worked on the agency side before becoming one of the first marketers at Article in early 2016.  Since then, Duncan has had the opportunity to jump on the rocket ship that is Article and support the development of its brand and this new DTC business model.   In this interview, Duncan shares his thoughts on many of the pressing issues facing modern marketers.  Listen to this podcast to hear more on topics like the difference between traditional retail and DTC business model, the importance of customer loyalty, the cost of customer acquisition, finding the right media mix, attribution modelling and how to measure marketing performance.Time Stamps4:00 - What is driving Article's Growth?6:52 - Are the last mile delivery teams part of your marketing team? 8:39 - A story that highlights Article's branded customer experience12:10 - What makes DTC so unique?16:11 - DTC's unique opportunities compared to traditional retailers19:00 - Unique risks with the DTC model22:26 - Advantages with Digital Media26:30 - How design thinking can influence customer experience31:20 - Shifting the perception of marketing from an expense to an investment36:00 - How to balance attribution models like ROAS with Lifetime Value42:13 - Budgeting for eComm

In today's episode of the a-Cast, host <a href="https://www.linkedin.com/in/marcbinkley/" rel="nofollow" target="_blank">Marc Binkley </a>interviews <a href="https://www.linkedin.com/in/duncanblair/" rel="nofollow" target="_blank">Duncan Blair</a>, the Director of Marketing at <a href="https://www.article.com/" rel="nofollow" target="_blank">Article</a>, the Canadian ecommerce giant.  Article is a direct to consumer (DTC) online furniture retailer and for the past two years has been the <a href="https://www.canadianbusiness.com/lists-and-rankings/growth-500/2019-ranking-g500/" rel="nofollow" target="_blank">fastest growing company</a> in Canada. Duncan leads over 40 people in marketing to support their sales growth which is currently over $100M in revenue. Duncan began his career in New Zealand with an early stage TelCom startup.  After moving to Canada, he worked on the agency side before becoming one of the first marketers at Article in early 2016.  Since then, Duncan has had the opportunity to jump on the rocket ship that is Article and support the development of its brand and this new DTC business model. In this interview, Duncan shares his thoughts on many of the pressing issues facing modern marketers.  Listen to this podcast to hear more on topics like the difference between traditional retail and DTC business model, the importance of customer loyalty, the cost of customer acquisition, finding the right media mix, attribution modelling and how to measure marketing performance. Time Stamps4:00 - What is driving Article's Growth? 6:52 - Are the last mile delivery teams part of your marketing team?  8:39 - A story that highlights Article's branded customer experience 12:10 - What makes DTC so unique? 16:11 - DTC's unique opportunities compared to traditional retailers 19:00 - Unique risks with the DTC model 22:26 - Advantages with Digital Media 26:30 - How design thinking can influence customer experience 31:20 - Shifting the perception of marketing from an expense to an investment 36:00 - How to balance attribution models like ROAS with Lifetime Value 42:13 - Budgeting for eComm

Marketing Strategy from Article: Canada's fastest Growing Company | Duncan Blair

Duncan Blair runs marketing at Article in Vancouver. Article is a furniture powerhouse in the e-commerce world, growing quickly and appearing everywhere. In this interview, we discuss how marketing responsibilities have eroded from the 4 Ps to just an A–advertising. We also discuss working with introversion, especially in business cultures and regions where extroversion is prized.You can find Duncan here: https://twitter.com/phixxFor more strategy talk:Newsletter: http://www.markpollard.net/email-newsletter/Instagram: http://www.instagram.com/markpollardFacebook - join 8,000+ strategists: http://www.sweathead.coThe deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com

Duncan Blair runs marketing at Article in Vancouver. Article is a furniture powerhouse in the e-commerce world, growing quickly and appearing everywhere. In this interview, we discuss how marketing responsibilities have eroded from the 4 Ps to just an A–advertising. We also discuss working with introversion, especially in business cultures and regions where extroversion is prized. You can find Duncan here: <a href="https://twitter.com/phixx" rel="nofollow" target="_blank">https://twitter.com/phixx</a> For more strategy talk: Newsletter: <a href="http://www.markpollard.net/email-newsletter/" rel="nofollow" target="_blank">http://www.markpollard.net/email-newsletter/</a> Instagram: <a href="http://www.instagram.com/markpollard" rel="nofollow" target="_blank">http://www.instagram.com/markpollard</a> Facebook - join 8,000+ strategists: <a href="http://www.sweathead.co" rel="nofollow" target="_blank">http://www.sweathead.co</a> The deskbook “Strategy Is Your Words”: <a href="http://www.strategyisyourwords.com" rel="nofollow" target="_blank">http://www.strategyisyourwords.com</a>

Introversion And The Erosion Of The Marketing Discipline - Duncan Blair, Director of Marketing at Article