Nicolas Bidon's guest appearances

Nicolas Bidon

Ad Age Ad Lib

DMN One-on-One

Social Distancing With Friends

Erik Requidan

Erika Nardini

Vince Jeffs

Lizzie Widhelm

Ken Auletta

Rick Astley

Keith Reinhard

Michael Ventura

Michael Wolff

Ryan Holmes

Tara-Nicholle Nelson

Wyclef Jean

Bob Pittman

Betty Crocker

Maria Bartiromo

OwlTail

Xaxis Global CEO Nicolas Bidon dials in from his home in South London to share insights on the growing importance of measuring outcomes, the flexibility of programmatic, the adaptability creative – and the hobbies he picked up in quarantine to keep sane.

Xaxis Global CEO Nicolas Bidon dials in from his home in South London to share insights on the growing importance of measuring outcomes, the flexibility of programmatic, the adaptability creative – and the hobbies he picked up in quarantine to keep sane.

Xaxis Global CEO Nicolas Bidon

One on One with Nicolas Bidon of Xaxis by DMN One-on-One

One on One with Nicolas Bidon of Xaxis by DMN One-on-One

One on One with Nicolas Bidon of Xaxis

When Nicolas Bidon talks about his business, he talks about becoming an “outcome” media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from fairly crude metrics like CPMs to more real, specific business goals—with an assist from emerging tech like artificial intelligence. We get into all of that, plus some weedy topics like arbitrage, transparency and FBI investigations.

When Nicolas Bidon talks about his business, he talks about becoming an “outcome” media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from fairly crude metrics like CPMs to more real, specific business goals—with an assist from emerging tech like artificial intelligence. We get into all of that, plus some weedy topics like arbitrage, transparency and FBI investigations.

Nicolas Bidon, CEO, Xaxis