Amazon COE's guest appearances

Amazon COE

Unpacking the Digital Shelf

Jason Goldberg

Tom Goodwin

Brian Beck

James Thomson

Michelle Bacharach

Matt Krueger

Terry Lin

Justin King

Chris Parsons

David Morin

Paula Courtney

Steve Dennis

Howard Yu

John Rossman

Phillip Jackson

OwlTail

Eric Heller

In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Excellence, joined Rob and Peter to highlight the trends that are rapidly shaking the box of ecommerce, media, and omnichannel growth, and how brand execs must keep their eye on the ball.

<p>In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Excellence, joined Rob and Peter to highlight the trends that are rapidly shaking the box of ecommerce, media, and omnichannel growth, and how brand execs must keep their eye on the ball.</p>

Caution: Retail Media Might Make You Lazy, with Eric Heller, formerly founder of Marketplace Ignition and Chief Knowledge Officer, Amazon COE at WPP