Liam Barnes's guest appearances

Liam Barnes

Actionable Marketing Podcast

Wild Plunges - Swimming Adventures Podcast with Kim Gristy

Breaking Through in Cybersecurity Marketing

Demand by Omni Lab

Nir Eyal

Ann Handley

Noah Kagan

Chris Davis

Jeff Coyle

Amanda Bond

Russ Perry

Craig Hewitt

Kieran Flanagan

Joanna Wiebe

Val Geisler

Matt Johnson

Travis Chambers

Jay Acunzo

Brian Clark

OwlTail

In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation &amp; Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intentional and strategic SEO practices, shares his tips for capturing buyers that are lower in the funnel, and why he chooses not to invest in paid search/PPC. Lastly, he shares his key marketing tools as well as his favorite BBQ restaurants in Texas…plus much more!   Guest Bio: Liam Barnes is the Head of Demand Generation and Programs at Bionic, an Application Security startup. He has previously worked at Harness and consulted for companies like Sumo Logic.   Links: Check out Liam’s key tools Metadata and Clearbit, as well as Canva, LinkedIn, Zapier, and Slack Get your ‘Liam approved’ Texas BBQ fix at Terry Black’s, Roady’s truck stops, and Snow’s  Stay in touch with Liam Barnes on LinkedIn and Twitter, and listen to his podcast Connect with Gianna on LinkedIn  Connect with Maria on LinkedIn  Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website Hear more episodes from Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast

In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation &amp; Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intentional and strategic SEO practices, shares his tips for capturing buyers that are lower in the funnel, and why he chooses not to invest in paid search/PPC. Lastly, he shares his key marketing tools as well as his favorite BBQ restaurants in Texas…plus much more! Guest Bio: Liam Barnes is the Head of Demand Generation and Programs at Bionic, an Application Security startup. He has previously worked at Harness and consulted for companies like Sumo Logic. Links: Check out Liam’s key tools <a href="https://metadata.io/" rel="nofollow" target="_blank">Metadata</a> and <a href="https://clearbit.com/" rel="nofollow" target="_blank">Clearbit</a>, as well as <a href="https://www.canva.com/" rel="nofollow" target="_blank">Canva</a>, <a href="http://www.linkedin.com" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://zapier.com/" rel="nofollow" target="_blank">Zapier</a>, and <a href="https://slack.com/" rel="nofollow" target="_blank">Slack</a> Get your ‘Liam approved’ Texas BBQ fix at <a href="https://www.terryblacksbbq.com/" rel="nofollow" target="_blank">Terry Black’s</a>, <a href="https://roadys.com/" rel="nofollow" target="_blank">Roady’s</a> truck stops, and <a href="https://snowsbbq.com/" rel="nofollow" target="_blank">Snow’s</a> Stay in touch with Liam Barnes on <a href="https://www.linkedin.com/in/liambarnes44/" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/liam_blaise" rel="nofollow" target="_blank">Twitter</a>, and listen to his <a href="https://everyday-demand-gen.captivate.fm/listen" rel="nofollow" target="_blank">podcast</a> Connect with Gianna on <a href="https://www.linkedin.com/in/giannawhitver/" rel="nofollow" target="_blank">LinkedIn</a> Connect with Maria on <a href="https://www.linkedin.com/in/maria-vepa/" rel="nofollow" target="_blank">LinkedIn</a> Follow the Cybersecurity Marketing Society on <a href="https://twitter.com/CyberMSociety" rel="nofollow" target="_blank">Twitter</a> or learn more at the <a href="https://cybersecuritymarketingsociety.com/" rel="nofollow" target="_blank">Cybersecurity Marketing Society</a> website Hear more episodes from <a href="https://hackervalley.com/" rel="nofollow" target="_blank">Hacker Valley Media</a> and the <a href="https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/" rel="nofollow" target="_blank">Breaking Through in Cybersecurity Marketing Podcast</a>

Actual Demand Gen with Liam Barnes

Liam shares why Laura Hyde charity was established and how money raised by ‘We Remember Them Relay 2021’ will be spent across the national area.--- Send in a voice message: https://podcasters.spotify.com/pod/show/kim-gristy/message

Liam shares why Laura Hyde charity was established and how money raised by ‘We Remember Them Relay 2021’ will be spent across the national area. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/kim-gristy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/kim-gristy/message</a>

Wild Plunges podcast with Kim Gristy talks to Liam Barnes Trustee from Laura Hyde Foundation

What if customers found your business every single time they Googled an industry buzzword? Can you imagine the incredible amount of traffic that would generate? Connect the dots between increased traffic and true business value to convert opportunities into leads. Today’s guest is Liam Barnes, search engine optimization (SEO) specialist at Directive. He describes how “guides” are the future of SEO-driven content marketing. Discover what quality content looks like, why long-form interactive content works, and get tips on SEO keyword selection and tools.  Some of the highlights of the show include:  Where to start with SEO? Depends on several factors, including the client, industry, purpose of Website, and product  Different Dynamic Ways for SEO Website:    Content: Based on keyword research, purpose, and topics targeted Product: Keywords describe the product or focus on user experience   Benefits of a Blog: Understand what, why, and how Google ranks content and utilize link building for search engine results pages (SERP) Short-tail, High Demand vs. Long-tail, Low Demand: Find keywords and make guides for different intents Guides that Rank: Long-form content pieces between 5,000 to 20,000 words where table of contents covers and breaks down every subtopic of a broad topic What’s good for the user, is good for SEO: When a piece gets big, it must be consumable to keep user’s interest and attention Single or Multiple Keyword Slugs: Which alternative offers a better user experience; what are you looking for? Directive’s Guide: What is CRO? Gather information for as many people as possible and then apply what works best for clients Go-to tools for SEO keyword selection include Google, Moz, SEMrush, Ahrefs, and Backlinko  Interactive Content and Tools: Artificial Intelligence (AI) and voice search based off of interactive content to create conversations with the search engine. SEO Takes Time: Go back to the basics to understand what the search engine considers—quality content, highly authoritative links, and good user experience  Links:  Directive  What is CRO?  Moz  The Skyscraper Technique Explained By Brian Dean Of Backlinko Backlinko Ahrefs SEMrush Uberflip Inc. Orbit Media Studios’ Blog Agile Marketing Guide  

What if customers found your business every single time they Googled an industry buzzword? Can you imagine the incredible amount of traffic that would generate? Connect the dots between increased traffic and true business value to convert opportunities into leads. Today’s guest is Liam Barnes, search engine optimization (SEO) specialist at Directive. He describes how “guides” are the future of SEO-driven content marketing. Discover what quality content looks like, why long-form interactive content works, and get tips on SEO keyword selection and tools.  Some of the highlights of the show include: <ul> <li>Where to start with SEO? Depends on several factors, including the client, industry, purpose of Website, and product </li> <li>Different Dynamic Ways for SEO Website: </li> <li> <ul> <li>Content: Based on keyword research, purpose, and topics targeted</li> <li>Product: Keywords describe the product or focus on user experience</li> </ul> </li> <li>Benefits of a Blog: Understand what, why, and how Google ranks content and utilize link building for search engine results pages (SERP)</li> <li>Short-tail, High Demand vs. Long-tail, Low Demand: Find keywords and make guides for different intents</li> <li>Guides that Rank: Long-form content pieces between 5,000 to 20,000 words where table of contents covers and breaks down every subtopic of a broad topic</li> <li>What’s good for the user, is good for SEO: When a piece gets big, it must be consumable to keep user’s interest and attention</li> <li>Single or Multiple Keyword Slugs: Which alternative offers a better user experience; what are you looking for?</li> <li>Directive’s Guide: What is CRO? Gather information for as many people as possible and then apply what works best for clients</li> <li>Go-to tools for SEO keyword selection include Google, Moz, SEMrush, Ahrefs, and Backlinko </li> <li>Interactive Content and Tools: Artificial Intelligence (AI) and voice search based off of interactive content to create conversations with the search engine.</li> <li>SEO Takes Time: Go back to the basics to understand what the search engine considers—quality content, highly authoritative links, and good user experience</li> </ul> Links: <ul> <li><a href="https://directiveconsulting.com" rel="nofollow" target="_blank">Directive</a></li> <li><a href="https://directiveconsulting.com/resources/what-is-cro/" rel="nofollow" target="_blank"> What is CRO?</a> </li> <li><a href="https://moz.com/" rel="nofollow" target="_blank">Moz</a></li> <li><a href="https://10xmarketingformula.com/the-skyscraper-technique-explained-by-brian-dean-of-backlinko-c0bb864e92f2" rel="nofollow" target="_blank"> The Skyscraper Technique Explained By Brian Dean Of Backlinko</a></li> <li><a href="https://backlinko.com" rel="nofollow" target="_blank">Backlinko</a></li> <li><a href="https://ahrefs.com" rel="nofollow" target="_blank">Ahrefs</a></li> <li><a href="https://www.semrush.com" rel="nofollow" target="_blank">SEMrush</a></li> <li><a href="https://www.uberflip.com" rel="nofollow" target="_blank">Uberflip</a></li> <li><a href="https://www.inc.com/" rel="nofollow" target="_blank">Inc.</a></li> <li><a href="https://www.orbitmedia.com/blog/" rel="nofollow" target="_blank">Orbit Media Studios’ Blog</a></li> <li><a href="https://coschedule.com/agile-marketing-guide/" rel="nofollow" target="_blank">Agile Marketing Guide</a> </li> </ul>

AMP 154: Are Guides The Future Of SEO-Driven Content Marketing? Featuring Liam Barnes of Directive