David Iscove's guest appearances

David Iscove

Transcript – Another DAM Podcast

Rights.tech

The E-commerce Content Creation Podcast

Ed Klaris

Rick Allen

Randy Taylor

Tony Baker

Don Reed

James Lewis

Larry Miller

Heather Johnson

Jeff Sedlik

Sean Arbabi

Jonathan Thomas

Abby Covert

Alex Wolff

Alan Gottlieb

Bryan Cohen

OwlTail

SummaryDavid Iscove, Creative Technology Practice Lead at Cella, joins Daniel to take a high level look at how editorial content production fits into the marketing landscape. From our bird's-eye view of editorial content production and it's interface with marketing at large, we talk about the current state of marketing. We touch on how our creative production specific technology should interface with our stakeholders, and what we can unlock when effective communication and technology are in place. Key TakeawaysCella is a creative production industry consultation firm, specializing in large scale brands and retailers.Cella surveys the industry regularly to learn about what challenges large scale brands are encountering with creative production and marketing at large.With the increase in need for content across the ever expanding landscape of marketing channels, the need for insight into any one specific content request is greater than ever. Technology to support this for the production teams is an absolute necessity.Typical project management tools are generally too broad to be very effective as a studio production management tool. The data objects that go into a studio request explode in several different directions and require very specific tools to ensure effective management.To better support our marketing stakeholders, we need to aggregate data from a studio specific management tool to give visibility outside of the studio.Using the right tools and building the right communication lines can make it much easier to connect goals from the top level of the org down to individual departments and teams.We need to learn to think about the true asset lifecycle. The asset does not begin when the camera clicks or the designer saves the file. The asset begins at the request and ends after analytics around performance are captured and reviewed.David will be speaking as part of the Photo Studio Operations Forum 2021. Check the links below for more information. Links &amp; ResourcesDavid Iscove on LinkedIn: https://www.linkedin.com/in/davidiscove/Cella’s Website: Creative Staffing and Consulting | CellaCella on LinkedIn: https://www.linkedin.com/company/cella-inc/Photo Studio Operations Forum by Henry Stewart Events: Events Photo Studio Operations ForumGlossaryMarcom: Short hand for Marketing CommunicationsCreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com

SummaryDavid Iscove, Creative Technology Practice Lead at Cella, joins Daniel to take a high level look at how editorial content production fits into the marketing landscape. From our bird's-eye view of editorial content production and it's interface with marketing at large, we talk about the current state of marketing. We touch on how our creative production specific technology should interface with our stakeholders, and what we can unlock when effective communication and technology are in place. Key Takeaways<ul><li>Cella is a creative production industry consultation firm, specializing in large scale brands and retailers.</li><li>Cella surveys the industry regularly to learn about what challenges large scale brands are encountering with creative production and marketing at large.</li><li>With the increase in need for content across the ever expanding landscape of marketing channels, the need for insight into any one specific content request is greater than ever. Technology to support this for the production teams is an absolute necessity.</li><li>Typical project management tools are generally too broad to be very effective as a studio production management tool. The data objects that go into a studio request explode in several different directions and require very specific tools to ensure effective management.</li><li>To better support our marketing stakeholders, we need to aggregate data from a studio specific management tool to give visibility outside of the studio.</li><li>Using the right tools and building the right communication lines can make it much easier to connect goals from the top level of the org down to individual departments and teams.</li><li>We need to learn to think about the true asset lifecycle. The asset does not begin when the camera clicks or the designer saves the file. The asset begins at the request and ends after analytics around performance are captured and reviewed.</li><li>David will be speaking as part of the Photo Studio Operations Forum 2021. Check the links below for more information. </li></ul>Links &amp; ResourcesDavid Iscove on LinkedIn: <a href="https://www.linkedin.com/in/davidiscove/" rel="nofollow" target="_blank">https://www.linkedin.com/in/davidiscove/</a>Cella’s Website: <a href="https://www.cellainc.com/" rel="nofollow" target="_blank">Creative Staffing and Consulting | Cella</a>Cella on LinkedIn: <a href="https://www.linkedin.com/company/cella-inc/" rel="nofollow" target="_blank">https://www.linkedin.com/company/cella-inc/</a>Photo Studio Operations Forum by Henry Stewart Events: <a href="https://www.henrystewartconferences.com/events/events-photo-studio-operations-forum" rel="nofollow" target="_blank">Events Photo Studio Operations Forum</a>Glossary Marcom: Short hand for Marketing CommunicationsCredits Produced by: Creative Force - <a href="http://www.creativeforce.io" rel="nofollow" target="_blank">creativeforce.io</a> Edited by: Calvin Lanz Sound - <a href="http://www.clsound.net" rel="nofollow" target="_blank">clsound.net</a> Hosted by: Daniel Jester - <a href="http://www.danieltjester.com" rel="nofollow" target="_blank">danieltjester.com</a>

A Bird's-eye View of Editorial Production with David Iscove of Cella

Rights.tech presents an audio interview with David Iscove talking about Rights Management. https://mediarightstech.files.wordpress.com/2016/05/david-iscove.mp3 Rights.tech is also available on Apple Podcasts, AudioBoom, CastBox, Google Play, RadioPublic, RSS or TuneIn.

<a href="http://rights.tech" rel="noopener nofollow" target="_blank">Rights.tech</a> presents an audio interview with David Iscove talking about Rights Management. <a href="https://mediarightstech.files.wordpress.com/2016/05/david-iscove.mp3" rel="nofollow" target="_blank">https://mediarightstech.files.wordpress.com/2016/05/david-iscove.mp3</a> <a href="http://rights.tech" rel="noopener nofollow" target="_blank">Rights.tech</a> is also available on <a href="https://itunes.apple.com/us/podcast/rights.tech/id1189696905" rel="noopener nofollow" target="_blank">Apple Podcasts</a>, <a href="https://audioboom.com/channels/4957913.rss" rel="noopener nofollow" target="_blank">AudioBoom</a>, <a href="https://castbox.fm/episode/Rights.tech-update-id438161-id25659287" rel="noopener nofollow" target="_blank">CastBox</a>, <a href="https://play.google.com/music/m/Ieacq56j7tainmpsxty5rtqfrzy?t=Rightstech" rel="noopener nofollow" target="_blank">Google Play</a>, <a href="https://play.radiopublic.com/rightstech-6pLJA1" rel="noopener nofollow" target="_blank">RadioPublic</a>, <a href="https://audioboom.com/channels/4957913.rss" rel="noopener nofollow" target="_blank">RSS</a> or <a href="http://tunein.com/podcasts/Business--Economics-Podcasts/Rightstech-p1010624/" rel="noopener nofollow" target="_blank">TuneIn</a>.

Rights.tech interview with David Iscove

Listen to David Iscove talk about Digital Asset Management Continue reading →

Listen to David Iscove talk about Digital Asset Management <a href="https://anotherdampodcast.com/2016/06/16/david-iscove/" rel="nofollow" target="_blank">Continue reading →</a>

Another DAM Podcast interview with David Iscove on Digital Asset Management