Kate Winick's guest appearances

Kate Winick

Social Pros Podcast

The Social Toolkit - by Social Fresh

All the Social Ladies

Sarah Evans

Brian Fanzo

Mordecai Holtz

Nathan Allebach

Kara Cronin

Jason Maldonado

Tina Starkey

Bob Gearing

OwlTail

We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.  If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details    With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world.  If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.  Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!  In This Episode:    1:13 – Introducing Kate Winick   3:43 – Bringing content calendars together for initiatives   6:40 – Tapping into conversations than keep fans engaged   12:11 – Engagement that blew Kate away   17:19 – Giving instructors creative freedom   19:23 – Kate’s advice for trusting creative partnerships with talent   22:52 – How Peloton measure social success   28:00 – Do Peloton have channel-specific owners?   32:19 – Training challenges at Peloton today   35:05 – Dealing with burnout in social   39:05 – Where to find Kate and Peloton   39:35 – Kate leaves advice for social pros  Resources   Get the new State of Marketing report for free from Salesforce   Schedule a consultation with ICUC   Grab your free Social Media Audit Bundle   Peloton website   Follow Kate on Twitter   Connect with Kate on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.  If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  <a href="https://sforce.co/2U5DPt4" rel="noopener nofollow" target="_blank">Salesforce Marketing Cloud</a> <a href="https://icuc.social/" rel="noopener nofollow" target="_blank">ICUC</a> Full Episode Details    With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world.  If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.  Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!  In This Episode:  <ul> <li> 1:13 – Introducing Kate Winick </li> <li> 3:43 – Bringing content calendars together for initiatives </li> <li> 6:40 – Tapping into conversations than keep fans engaged </li> <li> 12:11 – Engagement that blew Kate away </li> <li> 17:19 – Giving instructors creative freedom </li> <li> 19:23 – Kate’s advice for trusting creative partnerships with talent </li> <li> 22:52 – How Peloton measure social success </li> <li> 28:00 – Do Peloton have channel-specific owners? </li> <li> 32:19 – Training challenges at Peloton today </li> <li> 35:05 – Dealing with burnout in social </li> <li> 39:05 – Where to find Kate and Peloton </li> <li> 39:35 – Kate leaves advice for social pros</li> </ul> Resources <ul> <li> <a href="https://bit.ly/stateofmarketingreport" rel="noopener nofollow" target="_blank">Get the new State of Marketing report for free from Salesforce</a> </li> <li> <a href="https://icuc.social/" rel="noopener nofollow" target="_blank">Schedule a consultation with ICUC</a> </li> <li> <a href="https://awesome.convinceandconvert.com/sm-auditbundle/" rel="noopener nofollow" target="_blank">Grab your free Social Media Audit Bundle</a> </li> <li> <a href="https://www.onepeloton.com/" rel="noopener nofollow" target="_blank">Peloton website</a> </li> <li> <a href="https://twitter.com/katewinick" rel="noopener nofollow" target="_blank">Follow Kate on Twitter</a> </li> <li> <a href="https://www.linkedin.com/in/katewinick" rel="noopener nofollow" target="_blank">Connect with Kate on LinkedIn</a></li> </ul> Visit <a href="http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" rel="noopener nofollow" target="_blank">SocialPros.com</a> for more insights from your favorite social media marketers.

Greatest Hits: Kate Winick

Jason interviews Kate Winick, Director of Social Media for Peloton. Tools discussed include Khoros, ViralTag, a change in Peloton's user photography process for Instagram after they got trolled on Twitter, and FaceTune.

From Twitter trolling to "Stock Plus" Instagram success, with Peloton - Kate Winick