Sarah Ancalmo-Ashman's guest appearances

Sarah Ancalmo-Ashman

Naptime Empires with Nikki Elledge Brown: Refreshingly Honest Conversations for Entrepreneurial Moms

The SIGRUN Show

The Design Business Show

Sarah Ashman

Denise Duffield-Thomas

Ticora Davis

Lana Shlafer

Rachel Luna

Suzy Ashworth

Merel Kriegsman

Joana Galvao

Jadah Sellner

Jill Stanton

Mike Morrison

Natalie Eckdahl

Amanda Bond

Jenny Shih

Elsa Isaac

OwlTail

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz. Here’s what we cover:  How I first found out about Sarah through her work on Nikki Elledge Brown’s site How she got her start at design school + some of the first projects she worked on for Madonna and Radiohead What she loves about full-scale video and photo shoots How she stood out from her competition by using a television-like experience using an interactive TV Dinner box that linked to a website with her portfolio   How she got the name “Pitch Bitch” and what goes into building a pitch that big brands want to see How she got those gigs in her early days and advice she received while in school How designers can create better pitches How she made the decision to step out of the NYC agency world and start working with entrepreneurs The story behind when she first met Marie Forleo 10 years before she took B-School How she structured her packages when she first got started after B-School The structure of her core brand offer, Privé What she used to charge for it, and what she charges now Her process for working with copywriters and other creatives of her brand package Why I think photoshoots are dreamy, especially the ones that Sarah produces How she serves her clients from start to finish on their brands What her business looks like today What it’s been like is adding a new baby to the mix Why she thinks it’s okay for things to shift and change in your business Her advice for designers who want to make a change    Links Mentioned: Public Persona Nikki Elledge Brown’s Website   Like what you heard? Click here to join my mastermind for designers!  Click here to subscribe + leave a review on iTunes Click here to join the free community! Let’s connect on Instagram!

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz. Here’s what we cover: <ul> <li>How I first found out about Sarah through her work on Nikki Elledge Brown’s site</li> <li>How she got her start at design school + some of the first projects she worked on for Madonna and Radiohead</li> <li>What she loves about full-scale video and photo shoots</li> <li>How she stood out from her competition by using a television-like experience using an interactive TV Dinner box that linked to a website with her portfolio</li> </ul> <ul> <li>How she got the name “Pitch Bitch” and what goes into building a pitch that big brands want to see</li> <li>How she got those gigs in her early days and advice she received while in school</li> <li>How designers can create better pitches</li> <li>How she made the decision to step out of the NYC agency world and start working with entrepreneurs</li> <li>The story behind when she first met Marie Forleo 10 years before she took B-School</li> <li>How she structured her packages when she first got started after B-School</li> <li>The structure of her core brand offer, Privé</li> <li>What she used to charge for it, and what she charges now</li> <li>Her process for working with copywriters and other creatives of her brand package</li> <li>Why I think photoshoots are dreamy, especially the ones that Sarah produces</li> <li>How she serves her clients from start to finish on their brands</li> <li>What her business looks like today</li> <li>What it’s been like is adding a new baby to the mix</li> <li>Why she thinks it’s okay for things to shift and change in your business</li> <li>Her advice for designers who want to make a change</li> </ul> Links Mentioned: <a href="http://www.public-persona.com/" rel="nofollow" target="_blank">Public Persona</a> <a href="https://www.nikkielledgebrown.com/" rel="nofollow" target="_blank">Nikki Elledge Brown’s Website</a> Like what you heard? <a href="http://melissaburkheimerstudio.com/mastermind" rel="nofollow" target="_blank">Click here to join my mastermind for designers!</a> <a href="https://itunes.apple.com/us/podcast/the-design-business-show/id1438937387" rel="nofollow" target="_blank"> Click here to subscribe + leave a review on iTunes</a> <a href="https://melissaburkheimer.com/group" rel="nofollow" target="_blank">Click here to join the free community!</a> <a href="https://www.instagram.com/melissaburkheimer/" rel="nofollow" target="_blank">Let’s connect on Instagram!</a>

The Design Business Show 035: Creating Next-Level Brands with Sarah Ancalmo-Ashman

For years Sarah Ancalmo-Ashman used her talents as a graphic designer, stylist, and creative director to craft visually compelling, award-winning print, digital, and television brand + advertising campaigns for brands like Estée Lauder, Ted Baker London, Vogue, Madonna, Origins, Mercedes Benz, Jimmy Fallon, and Coach. In 2012, she shifted her creative focus to collaborate with rule-breaking, name-taking female entrepreneurs + thought-leaders through her branding studio Public Persona. Today she uses the strategies, techniques, and discerning eye that served the big brands to help her clients stand out miles (and millions) above the competition. In this episode we talk about how the transition to motherhood is going for her (her little guy Lucas is 10 months old at the time had this convo). We talk about identity both in terms of visual branding and life in general - the value of having someone you trust to hold up the mirror when you’re getting foggy on what that looks like. We talk about the value of white space (and how easy it is to take it for granted), and how to design your life and business around what you value most in a given season. Tune in and tag us on Instagram @publicpersona @nikkielledgebrown with your fave takeaways! SHOW NOTES: http://naptimeempires.com/058  INSTA: http://instagram.com/nikkielledgebrown FB GROUP: http://naptimeempires.com/facebook   MUSIC: "So Far So Close" by Jahzzar is licensed under an Attribution-ShareAlike License.

For years Sarah Ancalmo-Ashman used her talents as a graphic designer, stylist, and creative director to craft visually compelling, award-winning print, digital, and television brand + advertising campaigns for brands like Estée Lauder, Ted Baker London, Vogue, Madonna, Origins, Mercedes Benz, Jimmy Fallon, and Coach. In 2012, she shifted her creative focus to collaborate with rule-breaking, name-taking female entrepreneurs + thought-leaders through her branding studio Public Persona. Today she uses the strategies, techniques, and discerning eye that served the big brands to help her clients stand out miles (and millions) above the competition. In this episode we talk about how the transition to motherhood is going for her (her little guy Lucas is 10 months old at the time had this convo). We talk about identity both in terms of visual branding and life in general - the value of having someone you trust to hold up the mirror when you’re getting foggy on what that looks like. We talk about the value of white space (and how easy it is to take it for granted), and how to design your life and business around what you value most in a given season. Tune in and tag us on Instagram @publicpersona @nikkielledgebrown with your fave takeaways! SHOW NOTES: <a href="http://naptimeempires.com/058" rel="noopener nofollow" target="_blank">http://naptimeempires.com/058</a> INSTA: <a href="http://instagram.com/nikkielledgebrown" rel="noopener nofollow" target="_blank">http://instagram.com/nikkielledgebrown</a> FB GROUP: <a href="http://naptimeempires.com/facebook" rel="noopener nofollow" target="_blank">http://naptimeempires.com/facebook</a> MUSIC: <a href="https://freemusicarchive.org/music/Jahzzar/Tumbling_Dishes_Like_Old-Mans_Wishes/So_Far_So_Close" rel="noopener nofollow" target="_blank">"So Far So Close"</a> by <a href="https://freemusicarchive.org/music/Jahzzar" rel="noopener nofollow" target="_blank">Jahzzar</a> is licensed under an <a href="https://creativecommons.org/licenses/by-sa/4.0/legalcode" rel="noopener nofollow" target="_blank">Attribution-ShareAlike License</a>.

Sarah Ashman on Bringing Your Brand to Visual Life [NE 058]

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz.   Sarah shares strategies on creating a memorable brand for your online business. She goes over the process she uses to help entrepreneurs identify what makes them unique in their industry and how creating a “brand dossier” can help you stay consistent and cohesive in your branding and messaging. She also explains the difference between branding, rebranding, and creating a memorable brand and the importance of having a creative theme across all your branded marketing platforms.  “Once you’re clearer on who you are,  it’s all about making sure that’s translated across every touchpoint.” - Sarah Ancalmo-Ashman   In This Episode of The Sigrun Show:  Sarah’s journey from working in the corporate advertising world to starting her online business Getting clear on your vision for your business and how it helps you create a memorable brand The collaborative process she uses to help her clients The benefits of working with a brand strategist The difference between branding and rebranding What is the “brand dossier” and how it helps you stay consistent and cohesive in your brand messaging How she positioned herself and her business to work with industry influencers and thought-leaders Why she uses personality tests as part of her brand strategy process The difference between branding and building a memorable brand How being cohesive in your branding and messaging helps you stand out from the competition What is a “creative through-line” Why your branding goes beyond just your website    Resources Mentioned:  How to Fascinate - personality test by Sally Hogshead      Talk Triggers by Jay Baer      Connect with Sarah Ancalmo-Ashman:  Public Persona Facebook Pinterest Instagram    Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share,  subscribe and review on iTunes or  Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz. Sarah shares strategies on creating a memorable brand for your online business. She goes over the process she uses to help entrepreneurs identify what makes them unique in their industry and how creating a “brand dossier” can help you stay consistent and cohesive in your branding and messaging. She also explains the difference between branding, rebranding, and creating a memorable brand and the importance of having a creative theme across all your branded marketing platforms. “Once you’re clearer on who you are,  it’s all about making sure that’s translated across every touchpoint.” - Sarah Ancalmo-Ashman In This Episode of The Sigrun Show: <ul> <li>Sarah’s journey from working in the corporate advertising world to starting her online business</li> <li>Getting clear on your vision for your business and how it helps you create a memorable brand</li> <li>The collaborative process she uses to help her clients</li> <li>The benefits of working with a brand strategist</li> <li>The difference between branding and rebranding</li> <li>What is the “brand dossier” and how it helps you stay consistent and cohesive in your brand messaging</li> <li>How she positioned herself and her business to work with industry influencers and thought-leaders</li> <li>Why she uses personality tests as part of her brand strategy process</li> <li>The difference between branding and building a memorable brand</li> <li>How being cohesive in your branding and messaging helps you stand out from the competition</li> <li>What is a “creative through-line”</li> <li>Why your branding goes beyond just your website</li> </ul> Resources Mentioned: <ul> <li><a href="https://www.howtofascinate.com/" rel="nofollow" target="_blank">How to Fascinate</a> - personality test by Sally Hogshead</li> </ul> <ul> <li><a href="https://www.amazon.com/Talk-Triggers-Customers-Word-Mouth/dp/0525537279" rel="nofollow" target="_blank"> Talk Triggers</a> by Jay Baer</li> </ul> Connect with Sarah Ancalmo-Ashman: <ul> <li><a href="http://www.public-persona.com/" rel="nofollow" target="_blank">Public Persona</a></li> <li><a href="https://www.facebook.com/publicpersona" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="https://www.pinterest.com/thesarahashman/" rel="nofollow" target="_blank">Pinterest</a></li> <li><a href="http://instagram.com/publicpersona" rel="nofollow" target="_blank">Instagram</a></li> </ul> Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: <a href="https://www.sigrun.com/dreambusiness" rel="nofollow" target="_blank">Build Your Dream Business</a>. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! What are you waiting for? <a href="https://www.sigrun.com/dreambusiness" rel="nofollow" target="_blank">Sign up now</a> to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, <a href="https://itunes.apple.com/ch/podcast/sigrun-show-mindset-marketing-masterminds-mba-online/id1266768343?l=en&amp;mt=2" rel="nofollow" target="_blank"> subscribe and review on iTunes</a> or <a href="https://play.google.com/music/listen?u=0#/ps/Idoa4ooqk7zjhpcpdvb2lkdykpq" rel="nofollow" target="_blank"> Google Play Music</a> so more people can enjoy the show. Don’t forget to follow and connect with me on <a href="https://www.facebook.com/sigruncom/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/sigruncom?lang=en" rel="nofollow" target="_blank">Twitter</a>, and <a href="https://www.instagram.com/sigruncom/" rel="nofollow" target="_blank">Instagram</a>!

How to Create a Memorable Brand with Sarah Ancalmo-Ashman