Valerie Kroll's guest appearances

Valerie Kroll

The Analytics Power Hour

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

Digital Marketing Life with Noah Omri Levin

Justin Cutroni

Krista Seiden

Simo Ahava

Brent Dykes

Kevin Hillstrom

Lea Pica

Adam Greco

Nancy Duarte

Evan LaPointe

Wil Reynolds

June Dershewitz

Jim Sterne

Gary Angel

Moe Kiss

Hilary Mason

OwlTail

Michele Kiss

For our special International Women's Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise the podcast by swapping out Tim and Michael for two guests (it's rare for Tim to be in the control group, but he's an outlier either way). Unfortunately, it turns out we confused testing with personalisation, so we invited along a family member, Michele Kiss, as well as CRO expert Valerie Kroll, to talk about the evolution of the space from conversion rate optimisation (CRO) to experimentation. In Val's words, good experimentation programs are all about optimising to de-risk product feature roll-outs and marketing tactics, all the while learning about our users and prospects. Stay tuned for the three tips from our guests on how to set up the best version of an experimentation framework, as well as the stats on the show's gender breakdown since our start in 2015! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the  show page.

For our special International Women's Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise the podcast by swapping out Tim and Michael for two guests (it's rare for Tim to be in the control group, but he's an outlier either way). Unfortunately, it turns out we confused testing with personalisation, so we invited along a family member, Michele Kiss, as well as CRO expert Valerie Kroll, to talk about the evolution of the space from conversion rate optimisation (CRO) to experimentation. In Val's words, good experimentation programs are all about optimising to de-risk product feature roll-outs and marketing tactics, all the while learning about our users and prospects. Stay tuned for the three tips from our guests on how to set up the best version of an experimentation framework, as well as the stats on the show's gender breakdown since our start in 2015! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the <a href="https://www.analyticshour.io/2020/03/08/136-an-analyst-and-a-cro-walk-into-a-podcast/" rel="nofollow" target="_blank"> show page</a>.

#136: An Analyst and a CRO Walk Into a Podcast with Michele Kiss and Valerie Kroll

This may be my favorite episode yet. It’s a new year and we often talk about giving back at the end of the year… but our hope here was to give some inspiration for all of you to find ways to give back starting now… so without further ado... Today I am joined by Valerie Kroll, The president of the board of directors at the Digital Analytics Association. She is a highly experienced Analytics &amp; Optimization expert who has a big heart and a passion for building up the people around her. We explore the idea of giving back, the benefits of being a person who gives back and many of the forms that it can take. No matter your years of experience, there is something for all of us to take from this one. Enjoy... https://www.linkedin.com/in/valeriekroll/

This may be my favorite episode yet. It’s a new year and we often talk about giving back at the end of the year… but our hope here was to give some inspiration for all of you to find ways to give back starting now… so without further ado... Today I am joined by Valerie Kroll, The president of the board of directors at the Digital Analytics Association. She is a highly experienced Analytics &amp; Optimization expert who has a big heart and a passion for building up the people around her. We explore the idea of giving back, the benefits of being a person who gives back and many of the forms that it can take. No matter your years of experience, there is something for all of us to take from this one. Enjoy... <a href="https://www.linkedin.com/in/valeriekroll/" rel="nofollow" target="_blank">https://www.linkedin.com/in/valeriekroll/</a>

19 - Giving Back - Valerie Kroll

Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you might ask? How to present split and AB testing and conversion rate optimization results! Valerie is passionate about data and she leverages her enthusiasm to help stakeholders make smarter decisions and mitigate the risks that come with digital experimentation and optimization. As the optimization director at Search Discovery, she gets to spend her days crafting evidence-based hypothesis libraries and utilizing advanced AI testing platforms. Valerie is easily one of my favorite success stories and I am proud to present her as my latest superstar in my Women in Analytics spotlight. In this episode, Valerie discusses how to pass the test on presenting test results. More specifically, she answers several of my burning questions and shares her approach to building stories, dialing it all down, and working to really move the needle for her clients. In This Episode, You’ll Learn… How learning to present data effectively propelled her from nearly quitting her job in  market research to testing and conversion rate optimization management.  What makes CRO different for her How she uses analogies to make her data more relatable to the audience.  How to incorporate her “diet hypothesis statement.” How Valerie uses “if, then, because” statements and interactions to reach the audience.  How to Keep Up with Valerie: Twitter LinkedIn People, Blogs, and Resources Mentioned: Tim Wilson Valerie’s ConversionXL Live 2019 Presenting Test Results session recap. Join Valerie and many others at Conversion Jam in October 2019.   A/B Testing by Google, free course on Udacity.  To view the show notes &amp; resources for this episode, visit LeaPica.com/045.

Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you might ask? How to present split and AB testing and conversion rate optimization results! Valerie is passionate about data and she leverages her enthusiasm to help stakeholders make smarter decisions and mitigate the risks that come with digital experimentation and optimization. As the optimization director at <a href="https://www.searchdiscovery.com/" rel="nofollow" target="_blank">Search Discovery</a>, she gets to spend her days crafting evidence-based hypothesis libraries and utilizing advanced AI testing platforms. Valerie is easily one of my favorite success stories and I am proud to present her as my latest superstar in my Women in Analytics spotlight. In this episode, Valerie discusses how to pass the test on presenting test results. More specifically, she answers several of my burning questions and shares her approach to building stories, dialing it all down, and working to really move the needle for her clients. In This Episode, You’ll Learn…<ul> <li>How learning to present data effectively propelled her from nearly quitting her job in market research to testing and conversion rate optimization management. </li> <li>What makes CRO different for her</li> <li>How she uses analogies to make her data more relatable to the audience. </li> <li>How to incorporate her “diet hypothesis statement.”</li> <li>How Valerie uses “if, then, because” statements and interactions to reach the audience. </li> </ul>How to Keep Up with Valerie:<ul> <li><a href="https://twitter.com/valkroll" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/in/valeriekroll/" rel="nofollow" target="_blank">LinkedIn</a></li> </ul>People, Blogs, and Resources Mentioned:<ul> <li><a href="https://analyticsdemystified.com/blog/tim-wilson/" rel="nofollow" target="_blank">Tim Wilson</a></li> <li>Valerie’s <a href="https://conversionxl.com/blog/cxl-live-recap-2019/" rel="nofollow" target="_blank">ConversionXL Live 2019 Presenting Test Results</a> session recap.</li> <li>Join Valerie and many others at <a href="https://www.conversionjam.com/" rel="nofollow" target="_blank">Conversion Jam</a> in October 2019. </li> <li> <a href="https://www.udacity.com/course/ab-testing--ud257" rel="nofollow" target="_blank">A/B Testing by Google, free course on Udacity</a>. </li> </ul>To view the show notes &amp; resources for this episode, visit <a href="http://LeaPica.com/045" rel="nofollow" target="_blank">LeaPica.com/045</a>.

Presenting Split and AB Testing Results with Valerie Kroll