Laura Luckman Kelber's guest appearances

Laura Luckman Kelber

The Hard Corps Marketing Show

Marketing Trends

Raising The Bar on Leadership

The Vibe

Scott Brinker

Sam Jacobs

Max Altschuler

Tom Quinn

Tom Ryan

Adam Witty

Jay Acunzo

Sean Whiteley

David Meerman Scott

Chris Krimitsos

David Brier

Masha Finkelstein

Patrick McKenna

Randy Frisch

Tyler Lessard

OwlTail

In today’s episode, Laura Luckman Kelber, Chief Marketing Officer of Double Good, a virtual fundraising organization, selling premium popcorn to fund teams and non-profits, talks about the non-sexy stuff that builds successful teams, from stamina to deliberate practice and saying no as the core tenets of what builds successful leadership and successful companies. Laura is a strategic catalyst, a marketing wiz, a revenue accelerator, and productivity orchestrator.

In today’s episode, Laura Luckman Kelber, Chief Marketing Officer of Double Good, a virtual fundraising organization, selling premium popcorn to fund teams and non-profits, talks about the non-sexy stuff that builds successful teams, from stamina to deliberate practice and saying no as the core tenets of what builds successful leadership and successful companies. Laura is a strategic catalyst, a marketing wiz, a revenue accelerator, and productivity orchestrator.

The unsexy journey to success: Laura Luckman Kelber | CMO, Double Good

In this episode of The Vibe, Laura Luckman Kelber, the Chief Marketing Officer at Double Good, joins our host, Alex Campbell, to discuss the tech space, the difference between apps and websites, transparency and data security, and marketing in the pre-email era.The tech space is constantly growing and changing. As a result, companies focus on creating solutions featuring capabilities that will make them stand out and become the number one option for prospects. Still, it is hard to determine how to approach customers if you've just launched your business. Luckily, there's so much data in the digital space that defining your ideal customer profile is not as complex as it sounds. It all comes down to proper research. However, if you crave success, you need to be direct and transparent about accessing customer data and using it. If your methods provide a better customer experience, you can expect a thumbs-up from users. 

In this episode of The Vibe, Laura Luckman Kelber, the Chief Marketing Officer at Double Good, joins our host, Alex Campbell, to discuss the tech space, the difference between apps and websites, transparency and data security, and marketing in the pre-email era. The tech space is constantly growing and changing. As a result, companies focus on creating solutions featuring capabilities that will make them stand out and become the number one option for prospects. Still, it is hard to determine how to approach customers if you've just launched your business. Luckily, there's so much data in the digital space that defining your ideal customer profile is not as complex as it sounds. It all comes down to proper research. However, if you crave success, you need to be direct and transparent about accessing customer data and using it. If your methods provide a better customer experience, you can expect a thumbs-up from users.

The Importance of Transparency When Approaching Customer Data and Security with Laura Luckman Kelber of Double Good

The Four P’s of Marketing, brand, buyer personas, ABM, empathetic messaging that resonates with your buyers, and networking, this episode has it all. A marketing strategist, thought leader, and the SVP Marketing at Flexera, Laura Luckman Kelber, shares the fundamentals of marketing and warns marketers about what can happen when you are not focused on executing the fundamentals at an exceptional level. This is one episode that will resonate with all marketers.      Takeaways:  Being mindful about your branding is being considerate about what your communication conveys and the insight it taps into to be empathetic to your target market.  Your brand needs to be an emotional connection with your buyers. When you multitask, you diminish your focus ability. The four P’s of marketing are product, placement, pricing, and promotion. To be truly effective at marketing you should be impacting all four P’s, however, marketers today have been placed solely in promotion. ABM is personalization, focus, and prioritizing your top market. If you do this well, it will affect your time, money, and resources. Be focused in your marketing. Consider, what is the insight you are driving, who is the target, how do you create a message that resonates, and then how do you scale it? Conducting buyer persona interviews allows you to pinpoint patterns of messaging to use, that is empathetic to your buyers. Career advice from Laura Luckman Kelber - Create time in your calendar at least once a month to network. Build relationships with people that you instantly connect with. Have coffee, a drink, or lunch with someone from a different department. Extend your reach.       Links:  LinkedIn: https://www.linkedin.com/in/lauraluckmankelber/  Twitter: https://twitter.com/FreeRadicalSynd  Instagram: @lauraluckmankelber Flexera: https://www.flexera.com/        Busted Myths:  Branding is dead. - Branding is NOT dead. People have less attention and need more shorthand to make decisions. Branding is your shorthand. 

The Four P’s of Marketing, brand, buyer personas, ABM, empathetic messaging that resonates with your buyers, and networking, this episode has it all. A marketing strategist, thought leader, and the SVP Marketing at Flexera, Laura Luckman Kelber, shares the fundamentals of marketing and warns marketers about what can happen when you are not focused on executing the fundamentals at an exceptional level. This is one episode that will resonate with all marketers. Takeaways: <ul> <li>Being mindful about your branding is being considerate about what your communication conveys and the insight it taps into to be empathetic to your target market. </li> <li>Your brand needs to be an emotional connection with your buyers.</li> <li>When you multitask, you diminish your focus ability.</li> <li>The four P’s of marketing are product, placement, pricing, and promotion. To be truly effective at marketing you should be impacting all four P’s, however, marketers today have been placed solely in promotion.</li> <li>ABM is personalization, focus, and prioritizing your top market. If you do this well, it will affect your time, money, and resources.</li> <li>Be focused in your marketing. Consider, what is the insight you are driving, who is the target, how do you create a message that resonates, and then how do you scale it?</li> <li>Conducting buyer persona interviews allows you to pinpoint patterns of messaging to use, that is empathetic to your buyers.</li> <li>Career advice from Laura Luckman Kelber - Create time in your calendar at least once a month to network. Build relationships with people that you instantly connect with. Have coffee, a drink, or lunch with someone from a different department. Extend your reach.</li> </ul> Links: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/lauraluckmankelber/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lauraluckmankelber/</a> </li> <li>Twitter: <a href="https://twitter.com/FreeRadicalSynd" rel="nofollow" target="_blank">https://twitter.com/FreeRadicalSynd</a> </li> <li>Instagram: @lauraluckmankelber</li> <li>Flexera: <a href="https://www.flexera.com/" rel="nofollow" target="_blank">https://www.flexera.com/</a> </li> </ul> Busted Myths: <ul> <li>Branding is dead. - Branding is NOT dead. People have less attention and need more shorthand to make decisions. Branding is your shorthand.</li> </ul>

No Nonsense Marketing Fundamentals - Laura Luckman Kelber - Hard Corps Marketing Show #121