Blaine Kyllo's guest appearances

Blaine Kyllo

Charles Adler Tonight

CKNW Tonight

630 CHED Afternoons

Content Strategy Insights

The Shift with Shane Hewitt

John Collins

Dan Brown

Scott Kubie

Kristina Halvorson

Jonathon Colman

Jared Spool

Tom Johnson

Yuval Keshtcher

Rand Fishkin

Dylan Thomas

Scott Berkun

Todd Bishop

Rob Mills

Jesse James

Beth Dunn

OwlTail

On the Technological World, Blaine Kyllo helps us unpack everything Apple announced this week, including the brand new iPhone. We also dig into upcoming video game adaptations of TV shows.Find Blaine on twitter @solocorps and at solocorps.com

On the Technological World, Blaine Kyllo helps us unpack everything Apple announced this week, including the brand new iPhone. We also dig into upcoming video game adaptations of TV shows.Find Blaine on twitter @solocorps and at <a href="http://solocorps.com/" rel="nofollow" target="_blank">solocorps.com</a>

Technological World with Blaine Kyllo - September 7, 2022

On The Technological world with Blaine Kyllo, we hear if the Last of Us remake is worth the money and what happens when brain implants become obsolete! ﻿Find Blaine on twitter @solocorps and at solocorps.com

<ul><li>On The Technological world with Blaine Kyllo, we hear if the Last of Us remake is worth the money and what happens when brain implants become obsolete! </li></ul>﻿Find Blaine on twitter @solocorps and at <a href="http://solocorps.com/" rel="nofollow" target="_blank">solocorps.com</a>

Technological World with Blaine Kyllo - August 31, 2022

Blaine Kyllo  Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track.  Blaine and I talked about:  his background in journalism and publishing how large enterprises tend to have the big, sticky problems that governance can solve how media companies - whose business is content - can be a model for non-media enterprises how content crosses departments, how it's cross-functional by its very nature how content strategy at its core is really change management how governance is the people side of change management how content governance starts with the "what" the content lifecycle - discovery, planning, design &amp; creation, maintenance - and the processes needed at each stage to make sure the work gets done the importance of thinking as early in the process as possible about how you'll measure content success how to visualize success for each kind of content intention, as well as for your content operations how the practice of content ops has emerged - "Content is not something that you ever finish and leave" - it's not a project how efficiency and measurable impact are two of the key benefits of content strategy and content governance clever ways of measuring content ROI, beyond page views, downloads, etc. - e.g. a calculation showing how much customer service time is saved by knowledge center content the importance of setting baseline metrics at the start of a project how content marketers are probably further ahead in using content metrics how the processes that content managers use look very similar from a high level - regardless of channel, content type, industry, etc. how to apply knowledge of process-pattern best practices to your organization's unique needs his definition of "governance": "how you manage the work of content" - encompassing the tools, the technologies that support the work (CMS, e.g.), the people, your publishing model, and roles and responsibilities the common problem of establishing a "the buck stops here" point in your content processes his upcoming Confab talk, "Process to the people: How content governance can power content teams"  Blaine's BioBlaine is a senior content strategist at Content Strategy Inc, where he focuses on enterprise content governance. His clients have included BC Hydro, Investors Group, and Pearson. He’s also structured content teams for other contexts and has become a master at streamlining complex content processes.Before content strategy, Blaine worked as managing editor for a leading independent book publisher, as well as with a national telecommunications company, and a non-profit initiative.He’s also an audio and print journalist.  VideoHere’s the video version of our conversation:  https://youtu.be/voXW8poCGpYTranscriptLarry:Hi everyone. Welcome to episode number 41 of the Content Strategy Insights podcast. I'm really happy today to have with us Blaine Kyllo. Blaine is a senior content strategist with Content Strategy Inc, up in Vancouver, BC. Let me have Blaine tell you a little bit more about his background, what he does up there. Welcome Blaine.  Blaine:Hi Larry. Yeah, thanks so much. I appreciate the opportunity to join you. I come to content strategy like so many do from my particular background. There are people who come to content strategy from a technical communication background. I come to it from more of a journalism and publishing background. I worked with an independent book publisher in Vancouver for a long time, transitioned from there into doing digital content and journalism as a freelancer and had an opportunity to sort of build editorial teams and systems to support those teams in that time.  Larry:Great. I know that's the way I have you pigeonholed. It's as the guy who knows about how to work with big editorial and content creation t...

Blaine Kyllo Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. Blaine and I talked about: his background in journalism and publishing how large enterprises tend to have the big, sticky problems that governance can solve how media companies - whose business is content - can be a model for non-media enterprises how content crosses departments, how it's cross-functional by its very nature how content strategy at its core is really change management how governance is the people side of change management how content governance starts with the "what" the content lifecycle - discovery, planning, design &amp; creation, maintenance - and the processes needed at each stage to make sure the work gets done the importance of thinking as early in the process as possible about how you'll measure content success how to visualize success for each kind of content intention, as well as for your content operations how the practice of content ops has emerged - "Content is not something that you ever finish and leave" - it's not a project how efficiency and measurable impact are two of the key benefits of content strategy and content governance clever ways of measuring content ROI, beyond page views, downloads, etc. - e.g. a calculation showing how much customer service time is saved by knowledge center content the importance of setting baseline metrics at the start of a project how content marketers are probably further ahead in using content metrics how the processes that content managers use look very similar from a high level - regardless of channel, content type, industry, etc. how to apply knowledge of process-pattern best practices to your organization's unique needs his definition of "governance": "how you manage the work of content" - encompassing the tools, the technologies that support the work (CMS, e.g.), the people, your publishing model, and roles and responsibilities the common problem of establishing a "the buck stops here" point in your content processes his upcoming Confab talk, "Process to the people: How content governance can power content teams" Blaine's Bio Blaine is a senior content strategist at Content Strategy Inc, where he focuses on enterprise content governance. His clients have included BC Hydro, Investors Group, and Pearson. He’s also structured content teams for other contexts and has become a master at streamlining complex content processes. Before content strategy, Blaine worked as managing editor for a leading independent book publisher, as well as with a national telecommunications company, and a non-profit initiative. He’s also an audio and print journalist. Video Here’s the video version of our conversation: <a href="https://youtu.be/voXW8poCGpY" rel="nofollow" target="_blank">https://youtu.be/voXW8poCGpY</a> Transcript Larry: Hi everyone. Welcome to episode number 41 of the Content Strategy Insights podcast. I'm really happy today to have with us Blaine Kyllo. Blaine is a senior content strategist with Content Strategy Inc, up in Vancouver, BC. Let me have Blaine tell you a little bit more about his background, what he does up there. Welcome Blaine. Blaine: Hi Larry. Yeah, thanks so much. I appreciate the opportunity to join you. I come to content strategy like so many do from my particular background. There are people who come to content strategy from a technical communication background. I come to it from more of a journalism and publishing background. I worked with an independent book publisher in Vancouver for a long time, transitioned from there into doing digital content and journalism as a freelancer and had an opportunity to sort of build editorial teams and systems to support those teams in that time. Larry: Great. I know that's the way I have you pigeonholed. It's as the guy who knows about how to work with big editorial and content creation t...

Blaine Kyllo: The Power of Content Governance – Episode 41