Took Salesforce's guest appearances

Took Salesforce

SaaS Interviews with CEOs, Startups, Founders

7 Figures Club: A Business Growth Podcast

Bill Gates

Rob Walch

Neil Patel

Barbara Corcoran

Chris Guillebeau

Brian Scudamore

Wade Foster

Aaron Fifield

Drew Canole

Tony Robbins

Omar Zenhom

Webinar Ninja

Laura Roeder

Melanie Duncan

Bernie Sanders

OwlTail

Rick Bennett

In this episode of our podcast, we had the privilege of hosting Rick Bennett, a secret advertising weapon for Silicon Valley, with over 30 years of experience in guerrilla warfare marketing. Known for his significant contributions to major brands like Oracle and Salesforce.com, Rick shared valuable insights into the world of advertising and marketing. Rick emphasized the importance of unique messaging in advertising, urging brands to avoid claims that a competitor could easily duplicate. He also discussed the delicate balance of rebutting competitor provocations without falling into legal trouble over libel or slander. Well known for his ability to craft legendary headlines, Rick advised listeners to make good use of rhetorical wargaming. He suggested using tools like SurveyMonkey for testing a variety of ideas, and also underscored the efficacy of giving away free products to the audience to generate interest and feedback. Overall, this podcast episode offers a deep dive into advertising strategies and societal change, anchored by Rick Bennett's experiences and insights. To learn more from Silicon Valley's secret marketing assassin, download and listen to this episode. Learn More at These Links: http://www.rickbennett.com/ https://www.linkedin.com/in/rickbennett/

In this episode of our podcast, we had the privilege of hosting <a href="http://www.rickbennett.com/" rel="nofollow" target="_blank">Rick Bennett</a>, a secret advertising weapon for Silicon Valley, with over 30 years of experience in guerrilla warfare marketing. Known for his significant contributions to major brands like Oracle and <a href="http://Salesforce.com" rel="nofollow" target="_blank">Salesforce.com</a>, Rick shared valuable insights into the world of advertising and marketing. Rick emphasized the importance of unique messaging in advertising, urging brands to avoid claims that a competitor could easily duplicate. He also discussed the delicate balance of rebutting competitor provocations without falling into legal trouble over libel or slander. Well known for his ability to craft legendary headlines, Rick advised listeners to make good use of rhetorical wargaming. He suggested using tools like SurveyMonkey for testing a variety of ideas, and also underscored the efficacy of giving away free products to the audience to generate interest and feedback. Overall, this podcast episode offers a deep dive into advertising strategies and societal change, anchored by Rick Bennett's experiences and insights. To learn more from Silicon Valley's secret marketing assassin, download and listen to this episode. Learn More at These Links: <a href="http://www.rickbennett.com/" rel="nofollow" target="_blank">http://www.rickbennett.com/</a> <a href="https://www.linkedin.com/in/rickbennett/" rel="nofollow" target="_blank">https://www.linkedin.com/in/rickbennett/</a>

187: The Marketing Genius that Took Salesforce from 0 to Billions! (w/ RICK BENNETT!)

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop
The Top is FOR YOU if you are:
A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)
An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)
The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
 
Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at <a href="http://NathanLatka.com/TheTop" rel="nofollow" target="_blank">http://NathanLatka.com/TheTop</a> The Top is FOR YOU if you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at <a href="http://NathanLatka.com/TheTop" rel="nofollow" target="_blank">http://NathanLatka.com/TheTop</a>

EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold