Shane Hutton's guest appearances

Shane Hutton

Travel For A Loop

OOH Insider

Ross Ulbricht

Dan Grec

Josh Cohen

Tim Rowe

Dillon Carmichael

Gary Sizer

James Orsini

Ian Dallimore

Jonathan Gudai

Bud Torcom

Sam Mallikarjunan

Chris Meade

Douglas Lusted

Jeanne Hopkins

Rick Robinson

OwlTail

Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams.Billboard4Me.com is a service that offers billboards to the general public. These billboards can be used to celebrate birthdays, congratulations, anniversaries, memorials, and more on a day-to-day basis.Takeaways Everyone needs billboards! Without the general public advertisers would not have out-of-home advertisement. Billboard4Me’s goal is to get the public more involved in out-of-home.Creating ads for the public gets the community more involved and encourages them to look up at billboards. This content is relevant to the community and provides intrinsic value for advertisers.Use a brand’s known factors, such as color scheme or fonts, and current campaigns/offers to establish credibility with advertisers in the spec art stage. This shows prospective clients that you have done your homework on that brand.There’s a difference between good creative and good out-of-home creative.There’s a scale in terms of how effective a creative can be. The more time the creative team is allowed to create an ad, the more time there is for research and understanding a brand.LinksLinkedIn: https://www.linkedin.com/in/tshanehutton/Tasty Ad: https://www.tastyad.comBillboard4Me: https://billboard4me.comMerchandise: https://www.billboardstuff.comPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams.<a href="http://Billboard4Me.com" rel="nofollow" target="_blank">Billboard4Me.com</a> is a service that offers billboards to the general public. These billboards can be used to celebrate birthdays, congratulations, anniversaries, memorials, and more on a day-to-day basis.Takeaways <ul><li>Everyone needs billboards! Without the general public advertisers would not have out-of-home advertisement. Billboard4Me’s goal is to get the public more involved in out-of-home.</li><li>Creating ads for the public gets the community more involved and encourages them to look up at billboards. This content is relevant to the community and provides intrinsic value for advertisers.</li><li>Use a brand’s known factors, such as color scheme or fonts, and current campaigns/offers to establish credibility with advertisers in the spec art stage. This shows prospective clients that you have done your homework on that brand.</li><li>There’s a difference between good creative and good out-of-home creative.</li><li>There’s a scale in terms of how effective a creative can be. The more time the creative team is allowed to create an ad, the more time there is for research and understanding a brand.</li></ul>Links<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/tshanehutton/" rel="nofollow" target="_blank">https://www.linkedin.com/in/tshanehutton/</a></li><li>Tasty Ad: <a href="https://www.tastyad.com" rel="nofollow" target="_blank">https://www.tastyad.com</a></li><li>Billboard4Me: <a href="https://billboard4me.com" rel="nofollow" target="_blank">https://billboard4me.com</a></li><li>Merchandise: <a href="https://www.billboardstuff.com" rel="nofollow" target="_blank">https://www.billboardstuff.com</a></li></ul> <a href="https://www.onescreen.ai/learning-center" rel="nofollow" target="_blank">Powered by OneScreen.ai</a> <a href="http://OneScreen.ai" rel="nofollow" target="_blank">OneScreen.ai</a> is the first free, public-access directory for all things Out of Home.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: <a href="https://www.troweco.com/" rel="nofollow" target="_blank">https://www.troweco.com/</a>

Everyone Needs Billboards! w/ Shane Hutton, Founder of Billboard4Me.com and TastyAd

Shane Hutton,  CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.Takeaways “If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane HuttonEach second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.LinksLinkedIn: https://www.linkedin.com/in/tshanehutton/Tasty Ad: https://www.tastyad.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Shane Hutton,  CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.Takeaways <ul><li>“If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane Hutton</li><li>Each second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.</li><li>Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.</li><li>Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.</li></ul>Links<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/tshanehutton/" rel="nofollow" target="_blank">https://www.linkedin.com/in/tshanehutton/</a></li><li>Tasty Ad: <a href="https://www.tastyad.com" rel="nofollow" target="_blank">https://www.tastyad.com</a></li></ul>Special thanks to <a href="http://OneScreen.so" rel="nofollow" target="_blank">OneScreen.so</a> for making this show possible. Check out <a href="http://OneScreen.ai" rel="nofollow" target="_blank">OneScreen.ai</a> and learn How to Beat Facebook with Billboards at <a href="http://www.onescreen.ai/" rel="nofollow" target="_blank">www.onescreen.ai</a>Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: <a href="https://www.troweco.com/" rel="nofollow" target="_blank">https://www.troweco.com/</a>

Episode 074 - Simplifying Billboard Advertising with Shane Hutton

On episode 13, Australian ultra marathoner and outdoor enthusiast Shane Hutton comes on the podcast to tell a story about a cattle ranch in South America. You can find Shane on Facebook and Instagram under the name The Ultra Life, and you can find him on YouTube with virtual trail run tours under Shane Runner Trail Exploring.

Episode 13: Shane Hutton