Max Hellerstein's guest appearances

Max Hellerstein

Moving Up

Leaders In Payments

The Art of VC

Leo Polovets

Jeff Clavier

Joseph Cohen

Eric Bahn

Rob Petrozzo

Sarah Evans

Todd White

Chris Hutchins

Miss Grass

Brian Garrett

Immad Akhund

Jason Brown

Jason Calacanis

Gaurav Jain

Scott Barlow

OwlTail

My guest this week has quite a fascinating résumé in the sense that none of it really has anything to do with payments. To his own admission, he’s not going to win on pedigree, and on paper he may not even make sense, but Extra CEO Max Hellerstein has proven himself to be quite the “silent winner” when it comes to finding a problem and solving the hell out of it.For those of you who may not know, Extra is the first ever debit card that allows consumers to build their credit history with every single swipe. And not only do customers get the opportunity to have credit level history on a debit rail, they also benefit from AMEX-level perks and rewards to incentivize their sensible spend. As for the user experience, Extra requires no existing credit for application. The only thing Extra need to verify approval is a cash balance that is sufficient for subscription. They then underwrite their customers for a spend power equivalent to the amount of cash in their account plus an additional predetermined cap. And then every transaction counts towards sufficient spend data to be reported to the existing credit bureaus. The company generates revenue based on a subscription fee, and the interchange on every transaction is then given back to the customers to incentivize them with rewards and select offerings. Regarding their competitive advantage, Max touts their capacity to say “yes” more often, take smarter risks, and offer less painful onboarding.Tune in this week to hear Max talk about his journey to CEO, his strategy for getting obsessed, and where he sees the industry going in the next 2 to 3 years as it relates to consolidation, bundling, and the potential for one universal rail.

My guest this week has quite a fascinating résumé in the sense that none of it really has anything to do with payments. To his own admission, he’s not going to win on pedigree, and on paper he may not even make sense, but <a href="http://www.extra.app" rel="nofollow" target="_blank">Extra</a> CEO Max Hellerstein has proven himself to be quite the “silent winner” when it comes to finding a problem and solving the hell out of it.For those of you who may not know, <a href="http://www.extra.app" rel="nofollow" target="_blank">Extra</a> is the first ever debit card that allows consumers to build their credit history with every single swipe. And not only do customers get the opportunity to have credit level history on a debit rail, they also benefit from AMEX-level perks and rewards to incentivize their sensible spend. As for the user experience, <a href="http://www.extra.app" rel="nofollow" target="_blank">Extra</a> requires no existing credit for application. The only thing <a href="http://www.extra.app" rel="nofollow" target="_blank">Extra</a> need to verify approval is a cash balance that is sufficient for subscription. They then underwrite their customers for a spend power equivalent to the amount of cash in their account plus an additional predetermined cap. And then every transaction counts towards sufficient spend data to be reported to the existing credit bureaus. The company generates revenue based on a subscription fee, and the interchange on every transaction is then given back to the customers to incentivize them with rewards and select offerings. Regarding their competitive advantage, Max touts their capacity to say “yes” more often, take smarter risks, and offer less painful onboarding.Tune in this week to hear Max talk about his journey to CEO, his strategy for getting obsessed, and where he sees the industry going in the next 2 to 3 years as it relates to consolidation, bundling, and the potential for one universal rail.

Max Hellerstein, CEO of Extra | Episode 210

Max and I chat about his nontraditional journey that started back when he was a kid with his business partner and childhood friend, Cyrus. This goes on to cover a lot of the ventures they have started and where they have taken them. Max is currently working on starting Extra, the easiest way to earn rewards and build credit. Read more about Max here: https://maxhellerstein.com/--- Send in a voice message: https://anchor.fm/conor-robbins/message

Max and I chat about his nontraditional journey that started back when he was a kid with his business partner and childhood friend, Cyrus. This goes on to cover a lot of the ventures they have started and where they have taken them. Max is currently working on starting Extra, the easiest way to earn rewards and build credit. Read more about Max here: <a href="https://maxhellerstein.com/" rel="nofollow" target="_blank">https://maxhellerstein.com/</a>--- Send in a voice message: <a href="https://anchor.fm/conor-robbins/message" rel="nofollow" target="_blank">https://anchor.fm/conor-robbins/message</a>

Max Hellerstein on Entrepreneurship, Creating Value, and Extra

Max started his first business in high school with the goal of making money with his best friend. The growth from there and the transition to creating a viral video for his push for pizza app that created his next business which was acquired by Eaze. Next up was the idea to create a modern-day QVC, raising money from big-time investors and then pivoting to a debit card with a credit card style experience called Extra.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Max started his first business in high school with the goal of making money with his best friend. The growth from there and the transition to creating a viral video for his push for pizza app that created his next business which was acquired by Eaze. Next up was the idea to create a modern-day QVC, raising money from big-time investors and then pivoting to a debit card with a credit card style experience called Extra.See Privacy Policy at <a href="https://art19.com/privacy" rel="nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

S E131: E131: Max Hellerstein (Extra) - Do you like steak?