Vimla Black Gupta's guest appearances

Vimla Black Gupta

The Modern Retail Podcast

Marketing Mix

Eric Toda

Jackson Jeyanayagam

Will Flaherty

AJ Nicholas

Luke Droulez

Tina Sharkey

Harley Finkelstein

Anthony Marino

Sarah Thompson

Bryan Wiener

Ashley Merrill

Rachel Drori

Candace Nelson

Ariel Kaye

Warby Parker

OwlTail

Vimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the importance of incubating ideas.

Vimla Black Gupta, CMO, Equinox

When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand, talent agency, digital magazine, and more. Leading the lifestyle charge is CMO Vimla Black Gupta, who believes that her role is all about understanding her customer as a whole. On this week's episode of Making Marketing, Black Gupta sat down to talk with us about the Equinox lifestyle, the art of mastering your own data, and how they expanded into a talent agency and hospitality brand.

<p>When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand, talent agency, digital magazine, and more. Leading the lifestyle charge is CMO Vimla Black Gupta, who believes that her role is all about understanding her customer as a whole. On this week's episode of Making Marketing, Black Gupta sat down to talk with us about the Equinox lifestyle, the art of mastering your own data, and how they expanded into a talent agency and hospitality brand.</p>

Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand