Keith Norum's guest appearances

Keith Norum

Sake On Air

TWTT - (Taste with the Toji)

Stephen Lyman

Philip Duff

Nancy Singleton Hachisu

Chris Hughes

John Gauntner

Russell King

Hannah Kirshner

Shuso Imada

ANDRE BISHOP

Justin Potts

Brian Polen

William Stuart

Jamie Graves

Brooklyn Kura

Tony Mitchell

OwlTail

Not only can a single batch of sake be broken down into unique seasonal releases, it can even be divided up into a range of unique products immediately following the pressing of a single batch. One possible way to do so would be to set aside (and then promptly bottle and distribute) what’s known as “arabashiri”, often translated as “first run”. This week we’re thrilled to be joined once again by previous guest of Masumi fame, Keith Norum. What exactly is “arabashiri”, and is it something you should be on the lookout for? Keith is the perfect guest to speak on the topic because not only does Masumi do a spectacular annual Arabashiri release, their specific product actually differs a bit from the conventional definition of the word, leading to some great Masumi stories as well as a great compare-and-contrast conversation that will hopefully shed more light on this often underappreciated bottling and help our listeners better understand the term as a result. Anyone keen to follow Keith on a detailed brewery tour of Masumi can do so here, as well as keep up-to-date with Masumi straight from the source in Nagano right here. If you have some of your own arabashiri experiences, be sure to share with use here at @sakeonair on Instagram, Twitter, and Facebook, or send us a message to questions@sakeonair.com. We’ll be back with more Sake On Air – On Your Own Terms, very soon.Until then, kampai! Sake On Air is made possible with the generous support of the Japan Sake &amp; Shochu Makers Association and is recorded and broadcast from the Japan Sake &amp; Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

Not only can a single batch of sake be broken down into unique seasonal releases, it can even be divided up into a range of unique products immediately following the pressing of a single batch. One possible way to do so would be to set aside (and then promptly bottle and distribute) what’s known as “arabashiri”, often translated as “first run”. This week we’re thrilled to be joined once again by <a href="https://sakeonair.com/2019/03/22/ep-12-masumi-sake-with-keith-norum/" rel="nofollow" target="_blank">previous guest</a> of <a href="https://www.masumi.co.jp/en/" rel="nofollow" target="_blank">Masumi</a> fame, Keith Norum. What exactly is “arabashiri”, and is it something you should be on the lookout for? Keith is the perfect guest to speak on the topic because not only does Masumi do a spectacular annual <a href="https://www.masumi.co.jp/en/products/arabashiri/" rel="nofollow" target="_blank">Arabashiri</a> release, their specific product actually differs a bit from the conventional definition of the word, leading to some great Masumi stories as well as a great compare-and-contrast conversation that will hopefully shed more light on this often underappreciated bottling and help our listeners better understand the term as a result. Anyone keen to <a href="https://www.youtube.com/watch?v=x3sXod_Loow" rel="nofollow" target="_blank">follow Keith on a detailed brewery tour of Masumi can do so here</a>, as well as keep up-to-date with <a href="https://www.instagram.com/masumi_sake/" rel="nofollow" target="_blank">Masumi straight from the source in Nagano right here</a>. If you have some of your own arabashiri experiences, be sure to share with use here at @sakeonair on <a href="https://www.instagram.com/sakeonair/?hl=en" rel="nofollow" target="_blank">Instagram</a>, <a href="mailto:Twitter">Twitter</a>, and <a href="mailto:Facebook">Facebook</a>, or send us a message to <a href="mailto:questions@sakeonair.com">questions@sakeonair.com</a>. We’ll be back with more Sake On Air – On Your Own Terms, very soon. Until then, kampai! Sake On Air is made possible with the generous support of the <a href="http://www.japansake.or.jp/sake/english/about.html" rel="nofollow" target="_blank">Japan Sake &amp; Shochu Makers Association</a> and is recorded and broadcast from the <a href="http://www.japansake.or.jp/sake/english/" rel="nofollow" target="_blank">Japan Sake &amp; Shochu Information Center in Tokyo</a>. The show is brought to you by <a href="https://www.potts-k.com/" rel="nofollow" target="_blank">Potts.K Productions</a> with audio production by <a href="https://www.instagram.com/frank_eats_food/" rel="nofollow" target="_blank">Frank Walter</a>. Our theme, “Younger Today Than Tomorrow” was composed by<a href="https://www.forsomethingnewmusic.com/" rel="nofollow" target="_blank"> forSomethingNew</a> for Sake On Air.

ARABASHIRI: On Your Own Terms with Keith Norum

In this episode we catch up with the ever-charming Keith Norum from Masumi / Miyasaka Brewery in Nagano Prefecture. We are thrilled to be able to interview Keith early on in our Podcast journey as he is the person who introduced Maki and Simone back in May 2020. Since then, Maki has been a huge part of Simone's online project, 'Taste with the Toji' and the two are now hosting this podcast together as an extension of those Zoom room sessions ~ which just this week celebrated its 100th session. Keith was a guest on the Taste with the Toji project, alongside Toji Atsushi Nakano, back in March 2021 for session #32. Since then, not only has Keith seen some major changes in his personal life, but also a lot has changed within the brewery since we last spoke to him. We get the lowdown on some of those changes and elaborate on some of the things discussed in the Zoom room back in March 2021, including their re-branding and yeast #7, which was of course founded at the brewery back in 1946. Keith will tell you himself that he never keeps an eye on the time, so we have just let this episode flow. Having said that, there is never a dull moment and it is always such a joy to chat with Keith - so much so that we hope to be able to do so again in the near future and have him back for another podcast episode, or perhaps even in the Zoom room for TWTT (The Project). More information about Taste with the Toji - The Project can be found on our website: https://tastewiththetoji.com/ Music by: Kazuyoshi Sato (Koikawa Shuzo) Other links from this episode: Masumi website: https://www.masumi.co.jp/en/ Sake Tours: https://saketours.com/ John Gauntner: https://sake-world.com/ Yeast No. 7: https://sake-world.com/about-sake/how-sake-is-made/the-yeast/

In this episode we catch up with the ever-charming Keith Norum from Masumi / Miyasaka Brewery in Nagano Prefecture. We are thrilled to be able to interview Keith early on in our Podcast journey as he is the person who introduced Maki and Simone back in May 2020. Since then, Maki has been a huge part of Simone's online project, 'Taste with the Toji' and the two are now hosting this podcast together as an extension of those Zoom room sessions ~ which just this week celebrated its 100th session. Keith was a guest on the Taste with the Toji project, alongside Toji Atsushi Nakano, back in March 2021 for session #32. Since then, not only has Keith seen some major changes in his personal life, but also a lot has changed within the brewery since we last spoke to him. We get the lowdown on some of those changes and elaborate on some of the things discussed in the Zoom room back in March 2021, including their re-branding and yeast #7, which was of course founded at the brewery back in 1946. Keith will tell you himself that he never keeps an eye on the time, so we have just let this episode flow. Having said that, there is never a dull moment and it is always such a joy to chat with Keith - so much so that we hope to be able to do so again in the near future and have him back for another podcast episode, or perhaps even in the Zoom room for TWTT (The Project). More information about Taste with the Toji - The Project can be found on our website: <a href="https://tastewiththetoji.com/" rel="nofollow" target="_blank">https://tastewiththetoji.com/</a> Music by: Kazuyoshi Sato (Koikawa Shuzo) Other links from this episode: Masumi website: <a href="https://www.masumi.co.jp/en/" rel="nofollow" target="_blank">https://www.masumi.co.jp/en/</a> Sake Tours: <a href="https://saketours.com/" rel="nofollow" target="_blank">https://saketours.com/</a> John Gauntner: <a href="https://sake-world.com/" rel="nofollow" target="_blank">https://sake-world.com/</a> Yeast No. 7: <a href="https://sake-world.com/about-sake/how-sake-is-made/the-yeast/" rel="nofollow" target="_blank">https://sake-world.com/about-sake/how-sake-is-made/the-yeast/</a>

Interview with Keith Norum

Natsuki Kikuya

We’ve been telling you that it was coming (since last autumn!) and this week we finally delivered. We’re joined this week by none other than Natsuki Kikuya, founder of Museum of Sake, one of London’s foremost curators of the local sake industry. Why a “curator of sake”? The depth and breadth of Natsuki’s work and relationship with sake is difficult to categorize into a preexisting job description. As someone shaping the landscape of the current (and as a result, also future) sake market in London, her self-imposed title feels more than apt. Also, for those paying attention to last week’s episode, you know that Masumi’s Keith Norum was present for a good chunk of Natsuki’s interview, which means that he’s back! Together with Sebastien and Justin, the four discuss challenges in sake education and communication, international market expansion, sake discoveries in Japan, and more. We were incredibly lucky to get these two stellar individuals in the studio. You’re all rather lucky this week, as we deliver back-to-back episodes two weeks in a row once again! (Don’t get used to it quite yet, however…) We’d love your thoughts and feedback. Feel free to mail us at questions@sakeonair.staba.jp Please also follow us on Instagram, Twiiter, and Facebook, if you’re so inclined. (That’s us asking nicely). And while it has been more than a little quiet for a long time now, expect updates to our YouTube channel sooner than later! Also, reviews are great. If you have a moment, please do share a few kind words. It helps the show like you wouldn’t believe. Big thanks to Frank for churning out another great recording this week. The Export Japan team is helping us with a few other show-related things at the moment, as well. We’ll have more to share here very soon. We’ll be back for a big “kampai” here again in two weeks. Until then, for those in Tokyo, be sure to swing by Aoyama Sake Flea on March 30-31 at the United Nations University in Omotesando and say ‘hello’. We’ll be hanging out and doing interviews and recordings all weekend! Thanks for listening! Sake On Air is broadcast from the Japan Sake &amp; Shochu Information Center and made possible with the generous support of the Japan Sake and Shochu Makers Association and is a joint production between Potts.K Productions and Export Japan. Our theme is “Younger Today Than Tomorrow” composed by forSomethingNew for Sake On Air.

We’ve been telling you that it was coming (since last autumn!) and this week we finally delivered. We’re joined this week by none other than <a href="https://www.instagram.com/natsukipim/?hl=en" rel="nofollow" target="_blank">Natsuki Kikuya</a>, founder of <a href="http://www.museumofsake.co.uk/" rel="nofollow" target="_blank">Museum of Sake</a>, one of London’s foremost curators of the local sake industry. Why a “curator of sake”? The depth and breadth of <a href="http://www.eat-japan.com/all-about-sake/shout-about-sake/natsuki-kikuya/" rel="nofollow" target="_blank">Natsuki’s work and relationship with sake</a> is difficult to categorize into a preexisting <a href="http://sakeinternational.org/natsuki-kikuya-sake-samurai/" rel="nofollow" target="_blank">job description</a>. As someone shaping the landscape of the current (and as a result, also future) sake market in London, her self-imposed title feels more than apt. Also, for those <a href="http://sake-on-air.blubrry.net/2019/03/22/ep-12-masumi-sake-with-keith-norum/" rel="nofollow" target="_blank">paying attention to last week’s episode</a>, you know that <a href="https://www.masumi.co.jp/english/" rel="nofollow" target="_blank">Masumi’s</a> <a href="https://sakesumo.com/article/people-of-sake--keith-norum.html" rel="nofollow" target="_blank">Keith Norum</a> was present for a good chunk of Natsuki’s interview, which means that he’s back! Together with <a href="https://www.facebook.com/passerelle.me/" rel="nofollow" target="_blank">Sebastien</a> and <a href="https://www.instagram.com/cru_jones_33/?hl=en" rel="nofollow" target="_blank">Justin</a>, the four discuss challenges in sake education and communication, international market expansion, sake discoveries in Japan, and more. We were incredibly lucky to get these two stellar individuals in the studio. You’re all rather lucky this week, as we deliver back-to-back episodes two weeks in a row once again! (Don’t get used to it quite yet, however…) We’d love your thoughts and feedback. Feel free to mail us at <a href="mailto:questions@sakeonair.staba.jp">questions@sakeonair.staba.jp</a> Please also follow us on <a href="https://www.instagram.com/sakeonair/?hl=en" rel="nofollow" target="_blank">Instagram</a>, <a href="https://twitter.com/SakeOnAir?lang=en" rel="nofollow" target="_blank">Twiiter</a>, and <a href="https://www.facebook.com/sakeonair/" rel="nofollow" target="_blank">Facebook</a>, if you’re so inclined. (That’s us asking nicely). And while it has been more than a little quiet for a long time now, expect updates to our <a href="https://www.youtube.com/channel/UCcNtmowiZw3u1ip07kkpOuQ" rel="nofollow" target="_blank">YouTube channel</a> sooner than later! Also, <a href="https://itunes.apple.com/us/podcast/sake-on-air/id1437291138?mt=2" rel="nofollow" target="_blank">reviews are great</a>. If you have a moment, please do share a few kind words. It helps the show like you wouldn’t believe. Big thanks to <a href="https://www.instagram.com/frank_eats_food/?hl=en" rel="nofollow" target="_blank">Frank</a> for churning out another great recording this week. The <a href="https://www.export-japan.co.jp/" rel="nofollow" target="_blank">Export Japan</a> team is helping us with a few other show-related things at the moment, as well. We’ll have more to share here very soon. We’ll be back for a big “kampai” here again in two weeks. Until then, for those in Tokyo, be sure to swing by <a href="https://www.facebook.com/events/2344043302511510/?event_time_id=2344043309178176" rel="nofollow" target="_blank">Aoyama Sake Flea</a> on March 30-31 at the United Nations University in Omotesando and say ‘hello’. We’ll be hanging out and doing interviews and recordings all weekend! Thanks for listening! Sake On Air is broadcast from the <a href="https://www.timeout.com/tokyo/things-to-do/five-reasons-to-visit-the-japan-sake-and-shochu-information-center" rel="nofollow" target="_blank">Japan Sake &amp; Shochu Information Center</a> and made possible with the generous support of the <a href="http://www.japansake.or.jp/sake/english/" rel="nofollow" target="_blank">Japan Sake and Shochu Makers Association</a> and is a joint production between <a href="https://www.potts-k.com/" rel="nofollow" target="_blank">Potts.K Productions</a> and <a href="http://www.export-japan.co.jp/" rel="nofollow" target="_blank">Export Japan</a>. Our theme is “Younger Today Than Tomorrow” composed by<a href="https://www.forsomethingnewmusic.com/" rel="nofollow" target="_blank"> forSomethingNew</a> for Sake On Air.

Museum of Sake with Natsuki Kikuya / Return of Keith Norum

This week’s show title tells you all you need to know. For those of you unacquainted with Masumi Sake, the brilliant Nagano-based craft of Miyasaka Brewing Company, you’ve come to the right place.   And there’s no one better equipped to deliver the goods on this topic than Keith Norum, a name synonymous with Masumi internationally. A long-time Suwa local and Miyasaka Brewing Company veteran, Keith is experienced, eloquent, and arguably one of the best in the business when it comes to communicating the appeal of sake, whether it be for newcomers, or the thoroughly initiated.   Justin more-or-less takes the reins for this interview, however Sebastien is in on the game this week, as well. We actually had another special guest sitting in for part of this one. While silent for this round, she’ll be sharing her wisdom in an upcoming episode very soon. Stay tuned!   For those that missed it, heir to the throne at Masumi, Katsuhiko Miyasaka, made a brief appearance on one of our past episodes recorded at Aoyama Sake Flea. We recommend giving that a listen, if you haven’t done so already.   And in more exciting news, we’ll be back at Aoyama Sake Flea right in the midst of sakura (cherry blossom) season! We’ll be doing a few more shows on March 30th-31st, so if anyone is in the area, please be sure to stop by for a “kampai”! You can look forward to those episodes very soon.   Any questions, comments, or words of encouragement are always welcome at questions@sakeonair.com.   Please do follow along with our adventures via @sakeonair on all of your favorite people-watching services.   Until next round, Kampai!   Sake On Air is broadcast from the Japan Sake &amp; Shochu Information Center and made possible with the generous support of the Japan Sake and Shochu Makers Association and is a joint production between Potts.K Productions and Export Japan.   Our theme is “Younger Today Than Tomorrow” composed by forSomethingNew for Sake On Air.

This week’s show title tells you all you need to know. For those of you unacquainted with <a href="https://www.masumi.co.jp/english/" rel="nofollow" target="_blank">Masumi Sake</a>, the brilliant Nagano-based craft of Miyasaka Brewing Company, you’ve come to the right place. And there’s no one better equipped to deliver the goods on this topic than <a href="https://sakesumo.com/article/people-of-sake--keith-norum.html" rel="nofollow" target="_blank">Keith Norum</a>, <a href="https://www.youtube.com/watch?time_continue=83&amp;v=V0-7VGpOYQs" rel="nofollow" target="_blank">a name synonymous with Masumi internationally</a>. A long-time Suwa local and Miyasaka Brewing Company veteran, <a href="https://www.linkedin.com/in/keith-norum-69b70b10/?originalSubdomain=jp" rel="nofollow" target="_blank">Keith is experienced</a>, eloquent, and arguably one of the best in the business when it comes to communicating the appeal of sake, whether it be for newcomers, or the thoroughly initiated. <a href="https://www.potts-k.com/about" rel="nofollow" target="_blank">Justin</a> more-or-less takes the reins for this interview, however <a href="https://passerelle-s.com/japanese-sake-but-not-only/" rel="nofollow" target="_blank">Sebastien</a> is in on the game this week, as well. We actually had another special guest sitting in for part of this one. While silent for this round, <a href="http://www.museumofsake.co.uk/" rel="nofollow" target="_blank">she’ll be sharing her wisdom</a> in an upcoming episode very soon. Stay tuned! For those that missed it, heir to the throne at Masumi, <a href="https://www.instagram.com/katsumiyasaka/" rel="nofollow" target="_blank">Katsuhiko Miyasaka</a>, made a brief appearance on one of our past episodes recorded at Aoyama Sake Flea. <a href="http://sake-on-air.blubrry.net/2018/11/29/ep-4-what-tea-future-of-sake-w-masumi-wakaze-live-aoyama-sake-flea/" rel="nofollow" target="_blank">We recommend giving that a listen</a>, if you haven’t done so already. And in more exciting news, we’ll be back at <a href="https://www.facebook.com/events/2344043302511510/?event_time_id=2344043309178176" rel="nofollow" target="_blank">Aoyama Sake Flea</a> right in the midst of sakura (cherry blossom) season! We’ll be doing a few more shows on March 30th-31st, so if anyone <a href="https://www.timeout.com/tokyo/shopping/united-nations-university-farmers-market" rel="nofollow" target="_blank">is in the area</a>, please be sure to stop by for a “kampai”! You can look forward to those episodes very soon. Any questions, comments, or words of encouragement are always welcome at <a href="mailto:questions@sakeonair.com">questions@sakeonair.com</a>. Please do follow along with our adventures via <a href="https://www.instagram.com/sakeonair/" rel="nofollow" target="_blank">@sakeonair</a> on all of your favorite <a href="https://www.facebook.com/sakeonair/" rel="nofollow" target="_blank">people-watching</a> <a href="https://twitter.com/SakeOnAir" rel="nofollow" target="_blank">services</a>. Until next round, Kampai! Sake On Air is broadcast from the <a href="https://www.timeout.com/tokyo/things-to-do/five-reasons-to-visit-the-japan-sake-and-shochu-information-center" rel="nofollow" target="_blank">Japan Sake &amp; Shochu Information Center</a> and made possible with the generous support of the <a href="http://www.japansake.or.jp/sake/english/" rel="nofollow" target="_blank">Japan Sake and Shochu Makers Association</a> and is a joint production between <a href="https://www.potts-k.com/" rel="nofollow" target="_blank">Potts.K Productions</a> and <a href="http://www.export-japan.co.jp/" rel="nofollow" target="_blank">Export Japan</a>. Our theme is “Younger Today Than Tomorrow” composed by<a href="https://www.forsomethingnewmusic.com/" rel="nofollow" target="_blank"> forSomethingNew</a> for Sake On Air.