Kellyn Smith Kenny's guest appearances

Kellyn Smith Kenny

Marketing Vanguard

Building Better CMOs

Kara Goldin

Nick Drake

Kelly Cook

Maria Menounos

Katie Couric

Jason Brown

Kate Spade

Rebecca Minkoff

Leslie Berland

Emily Culp

Musa Tariq

Shelley Zalis

Stephanie Mcmahon

Sarah Kate Ellis

Roy Spence

OwlTail

Full transcriptWhen CMO Kellyn Smith Kenny joined AT&amp;T in 2020, she led an ambitious overhaul of the company's purpose; as is the case in many companies, this required a huge amount of customer research, and countless workshops and conversations with employees from across the company. But after landing on a stronger brand — to connect people to greater possibility through expertise, simplicity, and inspiration — Kellyn realized the new identity couldn't be launched to the public yet. Internally, AT&amp;T's staff would have to "live it" first."We needed to get our employees excited about it, our employees inspired by it," she says. "We needed for every single employee of the company to have their own connection story, to be able to tell a story that showcased how AT&amp;T was bringing greater possibility either to communities or customers or even members of their own family so it felt real and personal, and it felt like a purpose that they could sign up for."Today on Building Better CMOs, Kellyn talks with MMA Global CEO Greg Stuart about the incredible success of that rebranding, and why it worked. They also discuss the fatal mistakes that marketers can make in measurement and attribution; the enormous impact AI will have on marketing; embracing change to grow in your marketing career; and more.Follow or subscribe to Building Better CMOsRate &amp; review the podcastLinks: Kellyn's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

<a href="https://bettercmos.com/kenny-transcript" rel="nofollow" target="_blank">Full transcript</a>When CMO Kellyn Smith Kenny joined AT&amp;T in 2020, she led an ambitious overhaul of the company's purpose; as is the case in many companies, this required a huge amount of customer research, and countless workshops and conversations with employees from across the company. But after landing on a stronger brand — to connect people to greater possibility through expertise, simplicity, and inspiration — Kellyn realized the new identity couldn't be launched to the public yet. Internally, AT&amp;T's staff would have to "live it" first."We needed to get our employees excited about it, our employees inspired by it," she says. "We needed for every single employee of the company to have their own connection story, to be able to tell a story that showcased how AT&amp;T was bringing greater possibility either to communities or customers or even members of their own family so it felt real and personal, and it felt like a purpose that they could sign up for."Today on Building Better CMOs, Kellyn talks with MMA Global CEO Greg Stuart about the incredible success of that rebranding, and why it worked. They also discuss the fatal mistakes that marketers can make in measurement and attribution; the enormous impact AI will have on marketing; embracing change to grow in your marketing career; and more. <a href="https://link.chtbl.com/I7JpXFSY" rel="nofollow" target="_blank">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos" rel="nofollow" target="_blank">Rate &amp; review the podcast</a> Links:<ul> <li><a href="https://www.linkedin.com/in/kellyn" rel="nofollow" target="_blank">Kellyn's LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/gregstuart/" rel="nofollow" target="_blank">Greg's LinkedIn</a></li> </ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/" rel="nofollow" target="_blank">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Kellyn Smith Kenny, CMO of AT&T: Beware of These Famous Fails

Kellyn Smith Kenny leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe.  Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry.  Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton.  Did you know that? I sure didn’t. Hosted on Acast. See acast.com/privacy for more information.

Kellyn Smith Kenny leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe. Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry. Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton. Did you know that? I sure didn’t. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Kellyn Smith Kenny, CMO Of Hilton - Innovate in Service of the Customer