Lauren Genest's guest appearances

Lauren Genest

The Zweig Letter

Brand Groupies

Social Media Decoded

Sakita Holley

Kerry O'Brien

Aaron Levine

Adam Nelson

Jon Levine

Andréa Jones

Jen Berson

David Ragosa

Anna Turner

Natalie Barbu

Mark Beal

Angela Jones

Ming Chen

Sharon Bolt

Monique Rodriguez

OwlTail

Carey Balogh

"In this day and age, storytelling is a powerful tool for design professionals to amplify their brand and foster collaborative relationships." - Carey Balogh, Brand GroupiesIn this episode of the The Zweig Letter Podcast, Randy Wilburn welcomes Carey Balogh and Lauren Genest, founders of Brand Groupies. With backgrounds in fashion PR, they've carved out a niche in social media management, public relations, and personal branding specifically for the design industry.The episode dives into the importance of storytelling. Carey and Lauren emphasize that a consistent narrative is crucial for brand identity. They offer expert advice on how to craft compelling stories that resonate with audiences, helping design professionals stand out in a crowded market.The discussion also explores the transformative power of collaboration. The duo believes that joining forces with others in the industry can not only enhance your brand's story but also set it apart from competitors. Teamwork, they argue, can create multi-dimensional narratives that are more compelling and engaging.Beyond storytelling and collaboration, the episode delves into the role of different media platforms in building a brand. From the benefits of social media and PR to the growing influence of podcasting, each platform serves as a valuable tool for reaching broader audiences and amplifying brand presence.What sets this episode apart is its actionable advice and emphasis on organic discourse. Whether you're looking to hone your storytelling skills or find collaborative opportunities, Carey and Lauren provide practical strategies to achieve these goals. This episode is a must-listen for any design professional aiming to make a significant impact in their field.In this episode, you will be able to:Enhance your storytelling skills to captivate your audience and create memorable design experiences.Unlock the power of organic discourse in podcasting to connect with your audience on a deeper level and build a loyal following.Foster collaboration in the design industry by learning effective communication strategies that will strengthen your relationships with clients and colleagues.Amplify your brand by utilizing sharing platforms to reach a wider audience and showcase your design expertise.Challenge the status quo in design by exploring innovative ideas and pushing the boundaries of traditional practices.All of this and much more are on this episode of The Zweig Letter Podcast.Resources:Connect with Carey Balogh on LinkedInConnect with Lauren Genest on LinkedInBrand Groupies WebsiteBrand Groupies on InstagramBrand Groupies on FacebookBrand Groupies on LinkedInGet your FREE Subscription to the Zweig Letter Newsletter.Other episodes you'll enjoy:Building an Engaged and Purpose-Driven Design Firm: The Rebranding Journey - Jerrod HoganDriving Excellence: The Impact of Recognizing Achievements on Workplace Success with Anna FinleyAI and how it will impact the Design IndustryConnect with Zweig Group:Instagram: Zweig GroupFacebook: Zweig GroupTwitter: Zweig GroupLinkedIn: Zweig GroupWebsite: Zweig Group

"In this day and age, storytelling is a powerful tool for design professionals to amplify their brand and foster collaborative relationships." - Carey Balogh, Brand GroupiesIn this episode of the The Zweig Letter Podcast, Randy Wilburn welcomes Carey Balogh and Lauren Genest, founders of <a href="https://www.instagram.com/brandgroupies/?hl=en" rel="noopener noreferrer nofollow" target="_blank">Brand Groupies</a>. With backgrounds in fashion PR, they've carved out a niche in social media management, public relations, and personal branding specifically for the design industry.The episode dives into the importance of storytelling. Carey and Lauren emphasize that a consistent narrative is crucial for brand identity. They offer expert advice on how to craft compelling stories that resonate with audiences, helping design professionals stand out in a crowded market.The discussion also explores the transformative power of collaboration. The duo believes that joining forces with others in the industry can not only enhance your brand's story but also set it apart from competitors. Teamwork, they argue, can create multi-dimensional narratives that are more compelling and engaging.Beyond storytelling and collaboration, the episode delves into the role of different media platforms in building a brand. From the benefits of social media and PR to the growing influence of podcasting, each platform serves as a valuable tool for reaching broader audiences and amplifying brand presence.What sets this episode apart is its actionable advice and emphasis on organic discourse. Whether you're looking to hone your storytelling skills or find collaborative opportunities, Carey and Lauren provide practical strategies to achieve these goals. This episode is a must-listen for any design professional aiming to make a significant impact in their field.<h2>In this episode, you will be able to:</h2><ul><li>Enhance your storytelling skills to captivate your audience and create memorable design experiences.</li><li>Unlock the power of organic discourse in podcasting to connect with your audience on a deeper level and build a loyal following.</li><li>Foster collaboration in the design industry by learning effective communication strategies that will strengthen your relationships with clients and colleagues.</li><li>Amplify your brand by utilizing sharing platforms to reach a wider audience and showcase your design expertise.</li><li>Challenge the status quo in design by exploring innovative ideas and pushing the boundaries of traditional practices.</li></ul>All of this and much more are on this episode of The <a href="https://zweiggroup.com/blogs/podcast" rel="noopener noreferrer nofollow" target="_blank">Zweig Letter Podcast</a>.<h2>Resources:</h2><a href="https://www.linkedin.com/in/careybalogh" rel="noopener noreferrer nofollow" target="_blank">Connect with Carey Balogh on LinkedIn</a><a href="https://www.linkedin.com/in/lauren-genest-11437982" rel="noopener noreferrer nofollow" target="_blank">Connect with Lauren Genest on LinkedIn</a><a href="https://brandgroupies.com/" rel="noopener noreferrer nofollow" target="_blank">Brand Groupies Website</a><a href="https://www.instagram.com/brandgroupies/?hl=en" rel="noopener noreferrer nofollow" target="_blank">Brand Groupies on Instagram</a><a href="https://www.facebook.com/BrandGroupies/" rel="noopener noreferrer nofollow" target="_blank">Brand Groupies on Facebook</a><a href="https://www.linkedin.com/company/brand-groupies" rel="noopener noreferrer nofollow" target="_blank">Brand Groupies on LinkedIn</a>Get your<a href="https://thezweigletter.com/subscribe/" rel="noopener noreferrer nofollow" target="_blank"> FREE Subscription</a> to the Zweig Letter Newsletter.<h2>Other episodes you'll enjoy:</h2><a href="https://zweiggroup.com/blogs/podcast/tzl-podcast-jerrod-hogan" rel="noopener noreferrer nofollow" target="_blank">Building an Engaged and Purpose-Driven Design Firm: The Rebranding Journey - Jerrod Hogan</a><a href="https://zweiggroup.com/blogs/podcast/tzl-podcast-anna-finley" rel="noopener noreferrer nofollow" target="_blank">Driving Excellence: The Impact of Recognizing Achievements on Workplace Success with Anna Finley</a><a href="https://zweiggroup.com/blogs/podcast/tzl-podcast-kristin-kautz" rel="noopener noreferrer nofollow" target="_blank">AI and how it will impact the Design Industry</a><h2>Connect with Zweig Group:</h2><a href="https://www.instagram.com/zweiggroup/?hl=en" rel="noopener noreferrer nofollow" target="_blank">Instagram: Zweig Group</a><a href="https://www.facebook.com/people/Zweig-Group/100064113750086/" rel="noopener noreferrer nofollow" target="_blank">Facebook: Zweig Group</a><a href="https://twitter.com/zweiggroup" rel="noopener noreferrer nofollow" target="_blank">Twitter: Zweig Group</a><a href="https://www.linkedin.com/company/zweiggroup" rel="noopener noreferrer nofollow" target="_blank">LinkedIn: Zweig Group</a><a href="https://zweiggroup.com/" rel="noopener noreferrer nofollow" target="_blank">Website: Zweig Group</a>

TZL - Breaking Boundaries: How Collaboration Transcends Competition for Design Professionals - Carey Balogh and Lauren Genest

 Your online business needs SOPR, which is also known as social media public relations. In this episode, I speak with Carey Balogh and Lauren Genest about SOPR.  Listen in to learn all about social media public relations, how to apply it to your online business, and the best practices and strategies of SOPR. As an entrepreneur and award-winning business owner, Carey Balogh boasts 25 years of experience in brand development, management, public relations, social media, marketing, and special events. With 20+ years of corporate communications, public relations, personal branding, and events expertise, Lauren has devised compelling PR and marketing campaigns for leading global brands in architecture, fashion, design, lifestyle, hospitality, fitness, and travel. ——⭐️ Click HERE to subscribe and get access to new podcast episodes every week💌 Join my email list and get access to The Ultimate Social Media Checklist + valuable newsletters every Monday!📲My flagship membership program The Social Pro Academy is open for enrollment!👋🏽 Say HI on Instagram @michellelthames 🎥 Check out my Youtube Channel ✅ Work with me🔗 Join The Expand Your Influence Community! This group is for influencers, creators, and small biz owners who want to become the expert authority in their industry, build their brand, and grow their social media community. If you want to learn how to make money on social media, attract your ideal clients, get a ton of traffic to your offers, websites, and massively grow your list and customers, this is the place to be! We go all-in when it comes to social media and BEYOND!⬇️ Download the 5 things you should do with every Instagram Post Support the show

Your online business needs SOPR, which is also known as social media public relations. In this episode, I speak with Carey Balogh and Lauren Genest about SOPR.  Listen in to learn all about social media public relations, how to apply it to your online business, and the best practices and strategies of SOPR. As an entrepreneur and award-winning business owner, Carey Balogh boasts 25 years of experience in brand development, management, public relations, social media, marketing, and special events. With 20+ years of corporate communications, public relations, personal branding, and events expertise, Lauren has devised compelling PR and marketing campaigns for leading global brands in architecture, fashion, design, lifestyle, hospitality, fitness, and travel. ——⭐️ <a href="https://socialmediadecoded.buzzsprout.com/" rel="nofollow" target="_blank">Click HERE</a> to subscribe and get access to new podcast episodes every week💌 Join my email list and get access to <a href="https://bitter-haze-8573.ck.page/31b053e378" rel="nofollow" target="_blank">The Ultimate Social Media Checklist</a> + valuable newsletters every Monday!📲My flagship membership program <a href="https://thamesmediasolutions.teachable.com/p/the-social-pro-academy/?preview=logged_out" rel="nofollow" target="_blank">The Social Pro Academy</a> is open for enrollment!👋🏽 Say HI on Instagram <a href="http://www.instagram.com/michellelthames" rel="nofollow" target="_blank">@michellelthames</a> 🎥 Check out my <a href="https://www.youtube.com/c/MichelleThames" rel="nofollow" target="_blank">Youtube Channel </a>✅ <a href="https://bit.ly/WorkWithMichelleThames" rel="nofollow" target="_blank">Work with me</a>🔗 <a href="https://www.facebook.com/groups/expandyourinfluencegroup" rel="nofollow" target="_blank">Join The Expand Your Influence Community</a>! This group is for influencers, creators, and small biz owners who want to become the expert authority in their industry, build their brand, and grow their social media community. If you want to learn how to make money on social media, attract your ideal clients, get a ton of traffic to your offers, websites, and massively grow your list and customers, this is the place to be! We go all-in when it comes to social media and BEYOND!⬇️ <a href="https://bit.ly/FREEGUIDEIG" rel="nofollow" target="_blank">Download the 5 things you should do with every Instagram Post</a> <a href="https://paypal.me/Thamesmediasolutions?locale.x=en_US" rel="payment nofollow" target="_blank">Support the show</a>

What is SOPR and How Can it Help Your Brand Online with Carey Balogh and Lauren Genest

Christina Gorini

Deidre Lopian

In our "Backstage Series" we spotlight local branding experts who inspire us (aka the REAL brand groupies). This episode features local PR gurus Christina Gorini, Deirdre Lopian, and Lauren Genest.CHRISTINA GORINIChristina is the Vice President of Client Services at Brandstyle Communications, where she builds and manages the execution of the PR roadmaps that are essential to each campaign’s success. www.brandstyle.com/ DEIRDRE LOPIANDeirdre is an award-winning social media strategist, public relations, and marketing professional and the founder of Deirdre Lopian Public Relations agency whose passion is helping brands leverage the power of diverse and inclusive storytelling by creating campaigns that truly connect with and reflect the audiences they serve. www.dlpr.co LAUREN GENESTAs the Vice Groupie of Public Relations at Brand Groupies, Lauren has 20 years of PR and events expertise; she works with B2B service brands and C-suite leaders in the commercial architecture, design, and corporate services industries.www.brandgroupies.com

In our "Backstage Series" we spotlight local branding experts who inspire us (aka the REAL brand groupies). This episode features local PR gurus Christina Gorini, Deirdre Lopian, and Lauren Genest. CHRISTINA GORINI Christina is the Vice President of Client Services at Brandstyle Communications, where she builds and manages the execution of the PR roadmaps that are essential to each campaign’s success. <a href="http://www.brandstyle.com/" rel="nofollow" target="_blank">www.brandstyle.com/</a> DEIRDRE LOPIAN Deirdre is an award-winning social media strategist, public relations, and marketing professional and the founder of Deirdre Lopian Public Relations agency whose passion is helping brands leverage the power of diverse and inclusive storytelling by creating campaigns that truly connect with and reflect the audiences they serve. <a href="http://www.dlpr.co" rel="nofollow" target="_blank">www.dlpr.co</a> LAUREN GENEST As the Vice Groupie of Public Relations at Brand Groupies, Lauren has 20 years of PR and events expertise; she works with B2B service brands and C-suite leaders in the commercial architecture, design, and corporate services industries. <a href="http://www.brandgroupies.com" rel="nofollow" target="_blank">www.brandgroupies.com</a>

#43: PR Groupies Roundtable with Christina Gorini, Deidre Lopian, and Lauren Genest