Jo Godden's guest appearances

Jo Godden

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Circular Economy Podcast

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RubyMoon, based in Brighton in the UK, is already using recycled fibres from Ocean Plastics to make its active wear products, and now wants to go further through research projects that overcome the technical challenges of recovering and recycling the kind of textiles commonly used in swimwear.Jo explains that this project focuses on two key fabric elements, Nylon 6 – a strong, durable polyamide, and Elastane, that makes the fabric stretchy so it fits well and supports activites like swimming and other sports.The challenge is how to find mechanical and chemical methods of breaking down polyamide elastane, that are both cost-effective and environmentally sound.There’s a second ambitious project too, developing a nano trace to embed into the material so that it can be identified and recovered, to make sure it goes back into the closed loop system.

RubyMoon, based in Brighton in the UK, is already using recycled fibres from Ocean Plastics to make its active wear products, and now wants to go further through research projects that overcome the technical challenges of recovering and recycling the kind of textiles commonly used in swimwear.<br>Jo explains that this project focuses on two key fabric elements, Nylon 6 – a strong, durable polyamide, and Elastane, that makes the fabric stretchy so it fits well and supports activites like swimming and other sports.<br>The challenge is how to find mechanical and chemical methods of breaking down polyamide elastane, that are both cost-effective and environmentally sound.<br>There’s a second ambitious project too, developing a nano trace to embed into the material so that it can be identified and recovered, to make sure it goes back into the closed loop system.

Episode 69 Jo Godden of RubyMoon – circular fibres for activewear

In Episode 4, Jo Godden talks to Catherine Weetman about some of the circular economy elements at the heart of her non-for-profit activewear brand, RubyMoon.  Jo was a pioneer of using recycled ocean plastics, and her profits fund other entrepreneurs - putting the 'economy' into the circular economy!  We chat about valuing your clothing, making sustainability cool, and how the circular economy is the future of fashion.  Find out more on www.circulareconomypodcast.com

In Episode 4, Jo Godden talks to Catherine Weetman about some of the circular economy elements at the heart of her non-for-profit activewear brand, RubyMoon.  Jo was a pioneer of using recycled ocean plastics, and her profits fund other entrepreneurs - putting the 'economy' into the circular economy!  We chat about valuing your clothing, making sustainability cool, and how the circular economy is the future of fashion.  Find out more on <a href="http://www.circulareconomypodcast.com" rel="nofollow" target="_blank">www.circulareconomypodcast.com</a>