Marilyn Pearlman's guest appearances

Marilyn Pearlman

The Tactical Leader

The Social Enterprise Guys

David Marquet

Hans Struzyna

Tom Schwab

Evan Carmichael

Paul Smith

Richard Brooke

Christopher Ryan

Steve Sims

Jordan Harbinger

Philip McKernan

Brad Lea

Dave Grossman

Sean Doyle

Jeffrey Madoff

Bryan Casella

OwlTail

Steven and Michael speak with Marilyn Pearlman, Founder and Principal of Atlanta Cause Marketing &amp; PR. They discuss:What cause marketing is and how it can benefit businesses and nonprofits of all typesMarilyn’s journey from teaching to entrepreneurshipA few tips on how your organization can begin cause marketingAnd more!Learn more about Atlanta Cause Marketing:Website: https://atlantacausemarketing.com/Marilyn’s email: mpearlman@atlantacausemarketing.comMarilyn’s phone: (404) 395-2602Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/).

Steven and Michael speak with Marilyn Pearlman, Founder and Principal of Atlanta Cause Marketing &amp; PR.  They discuss:<ul><li>What cause marketing is and how it can benefit businesses and nonprofits of all types</li><li>Marilyn’s journey from teaching to entrepreneurship</li><li>A few tips on how your organization can begin cause marketing</li></ul>And more! Learn more about Atlanta Cause Marketing:<ul><li>Website: <a href="https://atlantacausemarketing.com/" rel="nofollow" target="_blank">https://atlantacausemarketing.com/</a></li><li>Marilyn’s email: <a href="mailto:mpearlman@atlantacausemarketing.com">mpearlman@atlantacausemarketing.com</a></li><li>Marilyn’s phone: (404) 395-2602</li></ul> Presented by Wise Assistant (<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazZTWTRRYkt6MlkwS3NfMXpZdlpDY3JTZVlNUXxBQ3Jtc0ttVVJiWDkyWXRkRUFMdjRqajlzejRkMEJZenJDVWVJT0gyUC1GNjYxWjFkeTU2N3Y1aWdwLWJ5cDgxRUExWHVzWTBkSFBUUUZ2S3ljTFlkSFdZRV9peC01R0JqTV9UbVJHZ1Zfd3ZvUzZ1M0xpeEFHMA&amp;q=https%3A%2F%2Fgogetwise.com%2F" rel="nofollow" target="_blank">https://gogetwise.com/</a>) and Brantley Performance Management (<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2VxUlNUcTBVeUsyei1QdVZlT3liWVMyUmpVUXxBQ3Jtc0trdlY1Wjh3LTR6Q3lZLThVcTUxTGdKX3QyNEs3UVo3SnFtdWNRYldVb19FZFJ3NzJpU2pkS29USEJjSHEwckZ5NTU0S1F3WjBEZDlHd1VBOUlDenFaV1ZqY2hHR1RuWUh1b2E5VDRPYWdra3loQXRJSQ&amp;q=https%3A%2F%2Fwww.brantleypm.com%2F" rel="nofollow" target="_blank">https://www.brantleypm.com/</a>).

Cause Marketing: Interview with Marilyn Pearlman

“When you link it with intentionality that creates investment, that creates this relationship where the value for the business owner really comes from” - Zack KnightWelcome to this episode of Tactical Friday! In today’s episode, I welcome Marilyn Pearlman back to talk about the practical ways to implement an effective cause marketing strategy both for profit and nonprofit organizations.A former high school English and mass media teacher, Marilyn Pearlman has worked in public relations for over 40 years. Her first PR jobs were with the Atlanta Press Club as executive director and the Atlanta Housing Authority as a publicist for the social services programs in 35 housing projects.As founder and principal of Atlanta Cause Marketing &amp; PR, she has represented clients as diverse as General Motors, General Electric, the Bahamas Government Ministry of Tourism, Furkids, restaurants, hotels, and professional services companies encompassing health care, law, background screening, real estate, and human resources. Her non-profit consulting experience has included the International Women's House, which assists victims of domestic violence.In her cause marketing niche, her firm has forged partnerships between businesses and non-profit organizations. Pearlman calls these relationships “for the good of humanity and marketing”. Through events, speaking engagements, social media, news and human interest stories, Pearlman has co-marketed her clients with non-profit organizations and garnered media recognition for the businesses and the non-profit organizations.Pearlman has served as a volunteer and board member for over 50 non-profit organizations: including the Atlanta Lions Club, World Trade Center Atlanta; the National Association of Women Business Owners; the American Cancer Society; Kiwanis International; the Public Relations Society of America, Georgia Chapter; the Atlanta Sister Cities Commission; and Leader Dogs for the Blind.Currently, she serves on two non-profit boards: the Atlanta Lions Club; and the Taylor Foundation for the Arts. The Taylor Foundation matches disadvantaged children with cultural opportunities. [00:01 - 00:44] Opening SegmentIf you have a platform and you want to create content that DELIVERS, go over to knightly.productions!For the first part of my interview with Marilyn, tune in to last Monday’s episode  [00:45 - 7:55] How to Implement Meaningful Cause Marketing in Organizations?Start with the right intentionsFor-profit organizations: connect to organizations that fit your passion after asking yourself the following questions -What are your passions?How much can you commit?Be intentional and not accidentalPublicity plays a key role in cause marketingIt is not just for publicity’s sake, but also for providing recognition from and for the constituentsEffective marketing and PR require a business mindsetFor nonprofit organizations: Identify the target marketEstablishing relationships promote donations and volunteers [7:56 - 14:44] Closing Segment  Connect with Marilyn (links below) Visit her website Linkedin and more to know more about Atlanta Cause Marketing and the content that she puts out Closing words  Key Quote/s: “We actually fit our nonprofit under businesses with what makes sense what their passions are.” - Marilyn Pearlman“You have to have that business mentality where part of business is marketing.” - Zack Knight Connect with MarilynVisit her website https://atlantacausemarketing.com/. Text her at 404-3952-602 and send an email at mpearlman@atlantacausemarketing.com. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes. Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/ If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“When you link it with intentionality that creates investment, that creates this relationship where the value for the business owner really comes from” - Zack KnightWelcome to this episode of Tactical Friday! In today’s episode, I welcome Marilyn Pearlman back to talk about the practical ways to implement an effective cause marketing strategy both for profit and nonprofit organizations.A former high school English and mass media teacher, Marilyn Pearlman has worked in public relations for over 40 years. Her first PR jobs were with the Atlanta Press Club as executive director and the Atlanta Housing Authority as a publicist for the social services programs in 35 housing projects.As founder and principal of Atlanta Cause Marketing &amp; PR, she has represented clients as diverse as General Motors, General Electric, the Bahamas Government Ministry of Tourism, Furkids, restaurants, hotels, and professional services companies encompassing health care, law, background screening, real estate, and human resources. Her non-profit consulting experience has included the International Women's House, which assists victims of domestic violence.In her cause marketing niche, her firm has forged partnerships between businesses and non-profit organizations. Pearlman calls these relationships “for the good of humanity and marketing”. Through events, speaking engagements, social media, news and human interest stories, Pearlman has co-marketed her clients with non-profit organizations and garnered media recognition for the businesses and the non-profit organizations.Pearlman has served as a volunteer and board member for over 50 non-profit organizations: including the Atlanta Lions Club, World Trade Center Atlanta; the National Association of Women Business Owners; the American Cancer Society; Kiwanis International; the Public Relations Society of America, Georgia Chapter; the Atlanta Sister Cities Commission; and Leader Dogs for the Blind.Currently, she serves on two non-profit boards: the Atlanta Lions Club; and the Taylor Foundation for the Arts. The Taylor Foundation matches disadvantaged children with cultural opportunities. [00:01 - 00:44] Opening Segment<ul><li>If you have a platform and you want to create content that DELIVERS, go over to<a href="http://knightly.productions/" rel="noopener noreferrer nofollow" target="_blank"> knightly.productions</a>!</li><li>For the first part of my interview with Marilyn, tune in to last Monday’s episode </li></ul> [00:45 - 7:55] How to Implement Meaningful Cause Marketing in Organizations?<ul><li>Start with the right intentions</li><li>For-profit organizations: connect to organizations that fit your passion after asking yourself the following questions -</li><li>What are your passions?</li><li>How much can you commit?</li><li>Be intentional and not accidental</li><li>Publicity plays a key role in cause marketing</li><li>It is not just for publicity’s sake, but also for providing recognition from and for the constituents</li><li>Effective marketing and PR require a business mindset</li><li>For nonprofit organizations: </li><li>Identify the target market</li><li>Establishing relationships promote donations and volunteers</li></ul> [7:56 - 14:44] Closing Segment  <ul><li>Connect with Marilyn (links below) </li><li>Visit her website Linkedin and more to know more about Atlanta Cause Marketing and the content that she puts out </li><li>Closing words </li></ul> Key Quote/s: “We actually fit our nonprofit under businesses with what makes sense what their passions are.” - Marilyn Pearlman“You have to have that business mentality where part of business is marketing.” - Zack Knight Connect with MarilynVisit her website <a href="https://atlantacausemarketing.com/" rel="noopener noreferrer nofollow" target="_blank">https://atlantacausemarketing.com/</a>. Text her at 404-3952-602 and send an email at <a href="mailto:mpearlman@atlantacausemarketing.com" rel="noopener noreferrer">mpearlman@atlantacausemarketing.com</a>. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click<a href="https://podcasts.apple.com/us/podcast/tactical-leadership/id1498567657" rel="noopener noreferrer nofollow" target="_blank"> here</a> to listen to our previous episodes. Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting <a href="https://knightprotectionllc.com/" rel="noopener noreferrer nofollow" target="_blank"> https://knightprotectionllc.com/</a> If you want to learn how to build a better business check out my website at<a href="https://beatacticalleader.com/" rel="noopener noreferrer nofollow" target="_blank"> Beatacticalleader.com</a>. You can connect with us on<a href="https://www.linkedin.com/in/zaknight" rel="noopener noreferrer nofollow" target="_blank"> LinkedIn</a>,<a href="https://www.instagram.com/beatacticalleader/" rel="noopener noreferrer nofollow" target="_blank"> Instagram</a>, or join<a href="https://www.facebook.com/groups/BATLgroup/" rel="noopener noreferrer nofollow" target="_blank"> Our BATL Space</a> and become part of the community.

Meaningful Cause Marketing for Profit and Nonprofit Organizations with Marilyn Pearlman