Darren Glanville's guest appearances

Darren Glanville

Cloud Stories | Accounting Apps | Accounting Technology

Accounting Influencers

OwlTail

Joining me today is Darren Glanville Country Manager - UK &amp; EMEA @ Fathom. Darren is no stranger to the accounting profession and has more than twenty years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region for Fathom and is passionate about leveraging technology to drive better business outcomes. Darren is a keen rugby fan (Newcastle Falcons), a self confessed coffee-holic and tech geek, you can find Darren walking his dogs on the beach near his home in Northumberland in the early morning and most weekends. And I’d also like to share with you that I strategically partner with Fathom, and have been good friends with the team since the very early days. In this episode, we talk about . . .   The future of the technology landscape?      The rise of a more strategic view of forecasting.   One in three businesses is running with less than six months cash.   Introduction to Darren Glanville and his journey in the accounting technology space.   The profitable and sustainable practice.     What an extraordinary journey that you have taken.      The extraordinary journey of an extraordinary journey.   The sad passing of Jason Forbes.   Fond memories of Rod Drury, Xero founder.     How has the accounting profession changed with the advent of digital technologies?      Pivoting from data-driven intel to data driven intel.   The power of connecting with people.   How the accounting profession has evolved with the advent of digital technologies.   API's.   Opportunities for accountants in Africa.   Faster cadence of development and API's.     What’s the biggest change in the last 12 months?      End user experience when the platform completely changes.   Australia and New Zealand are ahead.   The bank feeds are the secret sauce.   Darren keeps a tally of conferences he attended.   Top tips for other sales professionals in the accounting technology space.   Advice for young vendors.     What is Fathom’s purpose?      Being able to absorb information and connect with people.   Collaboration and thought leadership.   Fathom provides clarity and confidence to courageous business owners.   The dikw model.     What are some indicators that someone needs to move away from the spreadsheets?      The ladder from knowledge to actionable insights.   Indicators to move from spreadsheets to reporting solutions.   The difference between spreadsheets and distributed ledgers.   The rise of the digital financial advisor.     How do you get bookkeepers to listen to you?     The rise of lotus 123 since 1990.   The Australian Bas Agent regime.   How to get consultants to revisit Fathom.   The cyclical nature of the fathom industry.     Micro-forecast and forecasting.      Fathom's micro-forecast feature and how it works.   How the pandemic has changed the industry.   Trends in the accounting tech space.   The role of AI in the future of accounting.   How clients will consume AI services.     What excites Darren most right now?      How to get more information about Darren.   What excites him about the next big thing.   Darren is exploring how Chat GPT can help practices.   Darren suggests starting a prompt club.   The importance of being cynical about things.   Physical presence changes everything.      I’m Heather Smith and you've been listening to the Cloud Stories podcast..    Connect with me here:  Newsletter https://heathersmithAU.com  LinkedIn https://www.linkedin.com/in/HeatherSmithAU/ FaceBook: https://www.facebook.com/groups/XeroMasterMind  Twitter: https://twitter.com/HeatherSmithAU Medium: https://heathersmithau.medium.com/  YouTube: https://www.youtube.com/@ANISEConsulting/podcasts

Joining me today is Darren Glanville Country Manager - UK &amp; EMEA @ Fathom. Darren is no stranger to the accounting profession and has more than twenty years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region for <a href="https://www.fathomhq.com/" rel="nofollow" target="_blank">Fathom</a> and is passionate about leveraging technology to drive better business outcomes. Darren is a keen rugby fan (Newcastle Falcons), a self confessed coffee-holic and tech geek, you can find Darren walking his dogs on the beach near his home in Northumberland in the early morning and most weekends. And I’d also like to share with you that I strategically partner with <a href="https://www.fathomhq.com/" rel="nofollow" target="_blank">Fathom</a>, and have been good friends with the team since the very early days. In this episode, we talk about . . . <ul> <li> The future of the technology landscape?<a href="https://otter.ai/u/_Jqhy9uF3WgzMz5t9ELhzW1XF2E?tab=summary&amp;t=363s" rel="nofollow" target="_blank"> </a> </li> <li> <ul> <li> The rise of a more strategic view of forecasting. </li> <li> One in three businesses is running with less than six months cash. </li> <li> Introduction to Darren Glanville and his journey in the accounting technology space. </li> <li> The profitable and sustainable practice. </li> </ul> </li> <li> What an extraordinary journey that you have taken.<a href="https://otter.ai/u/_Jqhy9uF3WgzMz5t9ELhzW1XF2E?tab=summary&amp;t=860s" rel="nofollow" target="_blank"> </a> </li> <li> <ul> <li> The extraordinary journey of an extraordinary journey. </li> <li> The sad passing of Jason Forbes. </li> <li> Fond memories of Rod Drury, Xero founder. </li> </ul> </li> <li> How has the accounting profession changed with the advent of digital technologies?<a href="https://otter.ai/u/_Jqhy9uF3WgzMz5t9ELhzW1XF2E?tab=summary&amp;t=1123s" rel="nofollow" target="_blank"> </a> </li> <li> <ul> <li> Pivoting from data-driven intel to data driven intel. </li> <li> The power of connecting with people. </li> <li> How the accounting profession has evolved with the advent of digital technologies. </li> <li> API's. </li> <li> Opportunities for accountants in Africa. </li> <li> Faster cadence of development and API's. </li> </ul> </li> <li> What’s the biggest change in the last 12 months?<a href="https://otter.ai/u/_Jqhy9uF3WgzMz5t9ELhzW1XF2E?tab=summary&amp;t=1462s" rel="nofollow" target="_blank"> </a> </li> <li> <ul> <li> End user experience when the platform completely changes. </li> <li> Australia and New Zealand are ahead. </li> <li> The bank feeds are the secret sauce. </li> <li> Darren keeps a tally of conferences he attended. </li> <li> Top tips for other sales professionals in the accounting technology space. </li> <li> Advice for young vendors. </li> </ul> </li> <li> What is Fathom’s purpose?  </li> <li> <ul> <li> Being able to absorb information and connect with people. </li> <li> Collaboration and thought leadership. </li> <li> Fathom provides clarity and confidence to courageous business owners. </li> <li> The dikw model. </li> </ul> </li> <li> What are some indicators that someone needs to move away from the spreadsheets?<a href="https://otter.ai/u/_Jqhy9uF3WgzMz5t9ELhzW1XF2E?tab=summary&amp;t=2296s" rel="nofollow" target="_blank"> </a> </li> <li> <ul> <li> The ladder from knowledge to actionable insights. </li> <li> Indicators to move from spreadsheets to reporting solutions. </li> <li> The difference between spreadsheets and distributed ledgers. </li> <li> The rise of the digital financial advisor. </li> </ul> </li> <li> How do you get bookkeepers to listen to you? </li> <li> <ul> <li> The rise of lotus 123 since 1990. </li> <li> The Australian Bas Agent regime. </li> <li> How to get consultants to revisit <a href="https://www.fathomhq.com/" rel="nofollow" target="_blank">Fathom</a>. </li> <li> The cyclical nature of the fathom industry. </li> </ul> </li> <li> Micro-forecast and forecasting.<a href="https://otter.ai/u/_Jqhy9uF3WgzMz5t9ELhzW1XF2E?tab=summary&amp;t=2918s" rel="nofollow" target="_blank"> </a> </li> <li> <ul> <li> Fathom's micro-forecast feature and how it works. </li> <li> How the pandemic has changed the industry. </li> <li> Trends in the accounting tech space. </li> <li> The role of AI in the future of accounting. </li> <li> How clients will consume AI services. </li> </ul> </li> <li> What excites Darren most right now?<a href="https://otter.ai/u/_Jqhy9uF3WgzMz5t9ELhzW1XF2E?tab=summary&amp;t=3418s" rel="nofollow" target="_blank"> </a> </li> <li> <ul> <li> How to get more information about Darren. </li> <li> What excites him about the next big thing. </li> <li> Darren is exploring how Chat GPT can help practices. </li> <li> Darren suggests starting a prompt club. </li> <li> The importance of being cynical about things. </li> <li> Physical presence changes everything. </li> </ul> </li> </ul>  I’m Heather Smith and you've been listening to the Cloud Stories podcast..  Connect with me here:  Newsletter <a href="https://heathersmithau.com" rel="nofollow" target="_blank">https://heathersmithAU.com</a> LinkedIn <a href="https://www.linkedin.com/in/HeatherSmithAU/" rel="nofollow" target="_blank">https://www.linkedin.com/in/HeatherSmithAU/</a> FaceBook: <a href="https://www.facebook.com/groups/XeroMasterMind" rel="nofollow" target="_blank">https://www.facebook.com/groups/XeroMasterMind</a> Twitter: <a href="https://twitter.com/HeatherSmithAU" rel="nofollow" target="_blank">https://twitter.com/HeatherSmithAU</a> Medium: <a href="https://heathersmithau.medium.com/" rel="nofollow" target="_blank">https://heathersmithau.medium.com/</a> YouTube: <a href="https://www.youtube.com/@ANISEConsulting/podcasts" rel="nofollow" target="_blank">https://www.youtube.com/@ANISEConsulting/podcasts</a>

The 💡Power of Strategic Forecasting | Darren Glanville

Episode 73. In today's expert interview, "Wisdom from 20 Years in Accounting with Darren Glanville." Darren Glanville is no stranger to the accounting profession and has more than 20 years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region for Fathom and is passionate about accounting firms leveraging technology to drive better business outcomes.  Key takeaways from this episode include: ＞the key things that separate the good accountants from the great ones ＞the two biggest challenges accounting firms face if they want to grow in competitive environments ＞what makes an accountant or CPA relevant and vital to business owners ＞the one aspect of accountancy that hasn't evolved as quickly as it should have done in recent years ＞what accounting firms are missing out on by neglecting the development of advisory services ＞breaking down advisory services in accounting to different types of offerings to fully understand what advisory means ＞the opportunities for accountancy practices to offer software to business clients as an additional services ＞how business development and winning work has changed subtly for accountants during covid times ＞the key changes in the way businesses and clients are buying accounting services ＞analysing the switch - why clients might leave one accounting practice to move to another ＞why the barriers to setting up a CPA firm or accounting practice are lower than ever ＞the role of neglect and intimacy in motivating business clients to move to different accounting advisors ＞the mistakes accountancy practices make in calling themselves a 'digital firm'  ＞where many older accountants have fallen short over recent years in developing themselves and their practice ＞scrutinising the current business models of accounting practices ＞the key building blocks in growing a remarkable business in accounting or fintech/software ＞a personal 'relationship focused' philosophy for success that leads to sustained passion in accounting and fintech ＞the most frustrating thing about working on and in accounting software, particularly with the software magpies ＞sagely career advice for success in accounting, technology and software ＞the exciting things coming up for the accounting and fintech sectors  ＞the priority for accountants and software companies to move from data into the knowledge and analytics space ＞why now is a great time to be in accounting and fintech Outside work, Darren is a keen rugby fan (Newcastle Falcons), a self-confessed coffeeholic and tech geek. You can often find Darren walking his dogs on the beach near his home in Northumberland (UK) in the early morning and most weekends. Contact him here: https://twitter.com/dazglanville https://www.linkedin.com/in/dazglanville ****************************** If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you: Are you a busy accountant struggling to create more revenue and career opportunities? As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth. This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn: ✓ What is a 'reachout' and how to create your target list ✓ How to keep in touch with your contacts and how to approach follow up ✓ How to make an introduction and extend your network by being helpful ✓ How to start a conversation with someone you don't already know ✓ How to make a new business offer without being salesy If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day.  DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/ NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.  Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts... How to leave a review on Apple Podcasts ① Open the Podcasts app on your iPhone, iPad, or Mac. ② Navigate to the page of the Accounting Influencers Podcast. ③ Scroll down to find the subhead titled "Ratings &amp; Reviews." ④ Under one of the highlighted reviews, select "Write a Review." Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review.  Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team. Mentioned in this episode: YouTube CTA

Episode 73. In today's expert interview, "Wisdom from 20 Years in Accounting with Darren Glanville." Darren Glanville is no stranger to the accounting profession and has more than 20 years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region for Fathom and is passionate about accounting firms leveraging technology to drive better business outcomes. Key takeaways from this episode include: ＞the key things that separate the good accountants from the great ones ＞the two biggest challenges accounting firms face if they want to grow in competitive environments ＞what makes an accountant or CPA relevant and vital to business owners ＞the one aspect of accountancy that hasn't evolved as quickly as it should have done in recent years ＞what accounting firms are missing out on by neglecting the development of advisory services ＞breaking down advisory services in accounting to different types of offerings to fully understand what advisory means ＞the opportunities for accountancy practices to offer software to business clients as an additional services ＞how business development and winning work has changed subtly for accountants during covid times ＞the key changes in the way businesses and clients are buying accounting services ＞analysing the switch - why clients might leave one accounting practice to move to another ＞why the barriers to setting up a CPA firm or accounting practice are lower than ever ＞the role of neglect and intimacy in motivating business clients to move to different accounting advisors ＞the mistakes accountancy practices make in calling themselves a 'digital firm' ＞where many older accountants have fallen short over recent years in developing themselves and their practice ＞scrutinising the current business models of accounting practices ＞the key building blocks in growing a remarkable business in accounting or fintech/software ＞a personal 'relationship focused' philosophy for success that leads to sustained passion in accounting and fintech ＞the most frustrating thing about working on and in accounting software, particularly with the software magpies ＞sagely career advice for success in accounting, technology and software ＞the exciting things coming up for the accounting and fintech sectors ＞the priority for accountants and software companies to move from data into the knowledge and analytics space ＞why now is a great time to be in accounting and fintech Outside work, Darren is a keen rugby fan (Newcastle Falcons), a self-confessed coffeeholic and tech geek. You can often find Darren walking his dogs on the beach near his home in Northumberland (UK) in the early morning and most weekends. Contact him here: <a href="https://twitter.com/dazglanville" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/dazglanville</a> <a href="https://www.linkedin.com/in/dazglanville" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/dazglanville</a> ****************************** If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you: Are you a busy accountant struggling to create more revenue and career opportunities? As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth. This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn: ✓ What is a 'reachout' and how to create your target list ✓ How to keep in touch with your contacts and how to approach follow up ✓ How to make an introduction and extend your network by being helpful ✓ How to start a conversation with someone you don't already know ✓ How to make a new business offer without being salesy If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day.  DOWNLOAD LINK: <a href="https://accountinginfluencers.com/growth-opportunities-accountants/" rel="noopener noreferrer nofollow" target="_blank">https://accountinginfluencers.com/growth-opportunities-accountants/</a> NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts... How to leave a review on Apple Podcasts ① Open the Podcasts app on your iPhone, iPad, or Mac. ② Navigate to the page of the Accounting Influencers Podcast. ③ Scroll down to find the subhead titled "Ratings &amp; Reviews." ④ Under one of the highlighted reviews, select "Write a Review." Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review.  Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team. Mentioned in this episode: YouTube CTA

Wisdom from 20 Years in Accounting with Darren Glanville

Episode 50. In today's interview, "Reporting Tools for Accountants with Fathom's Darren Glanville."Darren Glanville is no stranger to the accounting profession and has more than twenty years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region for Fathom and is passionate about accounting firms leveraging technology to drive better business outcomes.  Key takeaways from this episode include:》why there are so many opportunities for accounting firms to serve small businesses right now》how the 'realm of the big boys' is coming to an end for the fintech software industry that serves accountants》how Xero paved the way for many other fintech start ups in the accounting sector to turn a good idea into a viable business》why accounting fintech is such as exciting and disruptive place to be working right now》the Fathom story from 2010 and why it's a lot more than a reporting tool for accountants and business owners》the need for accountants to 'demystify the numbers' for their clients in a meaningful, visual way》shout out to the 'prophetic' ICAEW publication 'The Profitable and Sustainable Practice' which can be downloaded here: http://www.accountingnet.ie/downloads/profitablepractice.pdf》how reporting tools are the missing piece for accountants and CPAs who want to transition into advisory services》why a visual approach to reporting tools helps accountants add value to their clients in helping them consume relevant data》where many accounting firms go wrong in trying to sell data to their clients and not wisdom》what factors dictate how good accountants are at advising clients, like the stage they are on their digital journey》the one vital component that drives advisory services in any accountancy practice》great questions accountants and CPAs can easily ask their clients to generate advisory opportunities》the value of business development skills for accounting professionals to create more revenue opportunities》asking whether reporting tools for accountants really drive the advisory conversation》why data itself is meaningless for accountants without insights, knowledge and action that clients truly need》questions an accountant or accounting firm should ask when deciding on a reporting tool or forecasting platform》the power of micro-forecasts on key events/scenarios to compliment the reporting that accountants can offer their clients》how reporting and forecasting tools help accounting firm clients manage risk and assess the impact of various decisions》the impact of a VUCA world (volatility, uncertainty, complexity, ambiguity) on reporting and advising for accountants》what accounting firms get wrong when it comes to reporting, analysis and forecasting for clients》the trend of accounting firms appointing CMOs and professional marketers to target the right kind of clients》how wrong or flawed assumptions kill so many deals and opportunities for accountants to help their clients》what is coming up in the reporting and forecasting space for accountants and CPAs in coming years》the one thing fintechs and software vendors need to fight for as businesses and accounting firms grow, scale and age 》advice to accountants who want to level up and add better value to their clients with advisory and reporting servicesOutside work, Darren is a keen rugby fan (Newcastle Falcons), a self-confessed coffeeholic and tech geek. You can often find Darren walking his dogs on the beach near his home in Northumberland in the early morning and most weekends. Contact him here:https://twitter.com/dazglanvillehttps://www.linkedin.com/in/dazglanvilleNOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.Mentioned in this episode:YouTube CTA

Episode 50. In today's interview, "Reporting Tools for Accountants with Fathom's Darren Glanville."Darren Glanville is no stranger to the accounting profession and has more than twenty years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region for Fathom and is passionate about accounting firms leveraging technology to drive better business outcomes. Key takeaways from this episode include:》why there are so many opportunities for accounting firms to serve small businesses right now》how the 'realm of the big boys' is coming to an end for the fintech software industry that serves accountants》how Xero paved the way for many other fintech start ups in the accounting sector to turn a good idea into a viable business》why accounting fintech is such as exciting and disruptive place to be working right now》the Fathom story from 2010 and why it's a lot more than a reporting tool for accountants and business owners》the need for accountants to 'demystify the numbers' for their clients in a meaningful, visual way》shout out to the 'prophetic' ICAEW publication 'The Profitable and Sustainable Practice' which can be downloaded here: <a href="http://www.accountingnet.ie/downloads/profitablepractice.pdf" rel="noopener noreferrer nofollow" target="_blank">http://www.accountingnet.ie/downloads/profitablepractice.pdf</a>》how reporting tools are the missing piece for accountants and CPAs who want to transition into advisory services》why a visual approach to reporting tools helps accountants add value to their clients in helping them consume relevant data》where many accounting firms go wrong in trying to sell data to their clients and not wisdom》what factors dictate how good accountants are at advising clients, like the stage they are on their digital journey》the one vital component that drives advisory services in any accountancy practice》great questions accountants and CPAs can easily ask their clients to generate advisory opportunities》the value of business development skills for accounting professionals to create more revenue opportunities》asking whether reporting tools for accountants really drive the advisory conversation》why data itself is meaningless for accountants without insights, knowledge and action that clients truly need》questions an accountant or accounting firm should ask when deciding on a reporting tool or forecasting platform》the power of micro-forecasts on key events/scenarios to compliment the reporting that accountants can offer their clients》how reporting and forecasting tools help accounting firm clients manage risk and assess the impact of various decisions》the impact of a VUCA world (volatility, uncertainty, complexity, ambiguity) on reporting and advising for accountants》what accounting firms get wrong when it comes to reporting, analysis and forecasting for clients》the trend of accounting firms appointing CMOs and professional marketers to target the right kind of clients》how wrong or flawed assumptions kill so many deals and opportunities for accountants to help their clients》what is coming up in the reporting and forecasting space for accountants and CPAs in coming years》the one thing fintechs and software vendors need to fight for as businesses and accounting firms grow, scale and age 》advice to accountants who want to level up and add better value to their clients with advisory and reporting servicesOutside work, Darren is a keen rugby fan (Newcastle Falcons), a self-confessed coffeeholic and tech geek. You can often find Darren walking his dogs on the beach near his home in Northumberland in the early morning and most weekends. Contact him here:<a href="https://twitter.com/dazglanville" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/dazglanville</a><a href="https://www.linkedin.com/in/dazglanville" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/dazglanville</a>NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.Mentioned in this episode:YouTube CTA