Brenda Salinas's guest appearances

Brenda Salinas

Podcast Junkies

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Rob Walch

Tina Dietz

Pat Flynn

Cliff Ravenscraft

Mike Vardy

Erica Mandy

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Kyle Gray

Dave Jones

Richard Davies

Damona Hoffman

John Livesay

John Lee Dumas

Srinivas Rao

Jared Easley

OwlTail

Digital journalism enables us to reach a wider audience that traditionally we might not have been able to reach. Brenda Salinas, Audio Content Strategist at Google explained what digital journalism is and its impact. We talked about advancements in audio technology particularly in podcasting. Brenda explained how artificial intelligence can be used to index podcast topics an allow people to discover content. We also talked about several software systems in podcasting and how the field has improved. Brenda also gave an overview about her trajectory in digital journalism.

Podcast Technology (Brenda Salinas)

Brenda Salinas Baker

06:00 – Harry welcomes to the podcast, Brenda Salinas Baker who speaks her background and roots, the impact Covid-19 has had on her personally and professionally and her love of storytelling 15:46 – Brenda discusses her experience in radio and podcasting, including the NPR Kroc Fellowship she earned 23:29 – Brenda’s work as a producer and mentor at NPR’s Next Generation Project 31:28 – Brenda opens up about leaving KUT Public Media to become a freelance reporter at 60dB 36:34 – How Brenda honed her skills as a storyteller during her time at Google 40:18 – How Google is approaching the podcasting medium and early learnings they have gleaned 46:25 – Strategies and best practices for discoverability and leveraging YouTube as a tool for podcasting 52:04 – Ongoing podcast projects that Google is working on and what excites Brenda about the future of audio and podcasting 58:08 – What is something that Brenda has changed her mind about recently and what is the most misunderstood thing about Brenda1:01:22 – Harry thanks Brenda for joining the show, and let’s listeners know where they can follow herTWEETABLES“Everybody says now that coronavirus hit, the world that we had pre-Covid isn’t coming back. In many ways it shouldn’t come back. There were things about that world that were very wrong. And so the fact that we’re applying our imagination to create a new world post-Covid gives me a lot of hope.”“If you’re making content for everybody, you’re making content for nobody these days.”“I always tell people radio is a visual medium. It’s just that the screen is in your own head. They call it theater of the mind.”“Google’s mission is to organize the world’s information and make it useful. And that is why Google cares so much about the open web and the RSS ecosystem in podcasting.”“The first couple minutes of a podcast are incredibly important. If you manage to get people past the first couple of minutes of your podcast, they’ll basically stick with you the whole way through. So, when you’re scripting a podcast, I think having really clear introductions is important. I personally don’t think every podcast can get away with doing a pre-roll.”THANK YOU SPONSORS!FocusriteLINKS MENTIONED*FullCast Website *Podcast Junkies Junkies Facebook GroupBrenada’s LinkedInBrenda’s WebsiteBrenda’s Instagram – @brendasalinasbakerBrenda’s Twitter – @brendapsalinasBrenda’s FacebookGoogle Podcasts Creator ProgramGoogle News InitiativePodcast MovementPodNewsPodfest Global Summit Aug 10-17🎧Podcast Production &amp; Marketing by FullCast This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

06:00 – Harry welcomes to the podcast, Brenda Salinas Baker who speaks her background and roots, the impact Covid-19 has had on her personally and professionally and her love of storytelling 15:46 – Brenda discusses her experience in radio and podcasting, including the NPR Kroc Fellowship she earned 23:29 – Brenda’s work as a producer and mentor at NPR’s Next Generation Project 31:28 – Brenda opens up about leaving KUT Public Media to become a freelance reporter at 60dB 36:34 – How Brenda honed her skills as a storyteller during her time at Google 40:18 – How Google is approaching the podcasting medium and early learnings they have gleaned 46:25 – Strategies and best practices for discoverability and leveraging YouTube as a tool for podcasting 52:04 – Ongoing podcast projects that Google is working on and what excites Brenda about the future of audio and podcasting 58:08 – What is something that Brenda has changed her mind about recently and what is the most misunderstood thing about Brenda1:01:22 – Harry thanks Brenda for joining the show, and let’s listeners know where they can follow her<h3>TWEETABLES</h3>“Everybody says now that coronavirus hit, the world that we had pre-Covid isn’t coming back. In many ways it shouldn’t come back. There were things about that world that were very wrong. And so the fact that we’re applying our imagination to create a new world post-Covid gives me a lot of hope.”“If you’re making content for everybody, you’re making content for nobody these days.”“I always tell people radio is a visual medium. It’s just that the screen is in your own head. They call it theater of the mind.”“Google’s mission is to organize the world’s information and make it useful. And that is why Google cares so much about the open web and the RSS ecosystem in podcasting.”“The first couple minutes of a podcast are incredibly important. If you manage to get people past the first couple of minutes of your podcast, they’ll basically stick with you the whole way through. So, when you’re scripting a podcast, I think having really clear introductions is important. I personally don’t think every podcast can get away with doing a pre-roll.”<h3>THANK YOU SPONSORS!</h3><a href="http://pjnk.es/focusrite" rel="nofollow" target="_blank">Focusrite</a><h3>LINKS MENTIONED</h3><a href="https://fullcast.co/" rel="nofollow" target="_blank">*FullCast Website *</a><a href="https://www.facebook.com/groups/podcastjunkiesjunkies/" rel="nofollow" target="_blank">Podcast Junkies Junkies Facebook Group</a><a href="https://www.linkedin.com/in/brenda-salinas-baker-08984334/" rel="nofollow" target="_blank">Brenada’s LinkedIn</a><a href="https://brendapsalinas.com/" rel="nofollow" target="_blank">Brenda’s Website</a><a href="https://www.instagram.com/brendasalinasbaker/?hl=en" rel="nofollow" target="_blank">Brenda’s Instagram</a> – @brendasalinasbaker<a href="https://twitter.com/brendapsalinas?lang=en" rel="nofollow" target="_blank">Brenda’s Twitter</a> – @brendapsalinas<a href="https://www.facebook.com/brenda.p.salinas" rel="nofollow" target="_blank">Brenda’s Facebook</a><a href="https://googlecp.prx.org/" rel="nofollow" target="_blank">Google Podcasts Creator Program</a><a href="https://newsinitiative.withgoogle.com/" rel="nofollow" target="_blank">Google News Initiative</a><a href="https://podcastmovement.com/" rel="nofollow" target="_blank">Podcast Movement</a><a href="https://podnews.net/" rel="nofollow" target="_blank">PodNews</a><a href="https://www.indiegogo.com/projects/podfest-global-summit-august-2020/x/23985477#/" rel="nofollow" target="_blank">Podfest Global Summit Aug 10-17</a>🎧 Podcast Production &amp; Marketing by <a href="https://fullcast.co" rel="nofollow" target="_blank">FullCast</a> This podcast uses the following third-party services for analysis: Chartable - <a href="https://chartable.com/privacy" rel="nofollow" target="_blank">https://chartable.com/privacy</a>

226 Brenda Salinas Baker - Reimagining the Podcast Landscape at Google