Rob Israch's guest appearances

Rob Israch

Helping Sells Radio

The Future of Work Exchange

Leaders In Payments

Scott Young

Andy Paul

Bob Moesta

Melissa Perri

Eliot Peper

Jeff Coyle

Paul Smith

Aaron Ross

Peter Levitan

John Jantsch

Samuel Hulick

Steve Portigal

Tony Ulwick

Michael Redbord

Sujan Patel

OwlTail

Tipalti

This is episode 49 of the Leaders in Payments podcast and Ron Israch, the Chief Marketing Officer for Tipalti, is our special guest this week. Rob has been at Tipalti for over 6 years ad runs marketing and all alliances for the company. He grew up in south Florida and moved up and down the east coast and then finally to the west coast where he’s been for the last 20 years. His family is originally from South Africa. Tipalti is a comprehensive, global payables automation solution that automates all manual supplier payment processes. Its customers typically wipe out 80% of their payables workload, enabling them to focus on mission-critical initiatives. Tipalti helps strengthen compliance and financial controls, avoid future AP headcount requirements, accelerate the financial close by 25%, and employ AP best practices. Rob differentiates mass-pay workflows which you would see in gig economy, online marketplaces, internet, gaming, and more modern economies versus the more traditional accounts payable workflows like you would see from software companies, manufacturing, healthcare, etc. Tipalti excels at both solutions and serves customers across all verticals.  www.tipalti.com

This is episode 49 of the Leaders in Payments podcast and Ron Israch, the Chief Marketing Officer for <a href="http://www.tipalti.com" rel="nofollow" target="_blank">Tipalti</a>, is our special guest this week. Rob has been at <a href="http://www.tipalti.com" rel="nofollow" target="_blank">Tipalti</a> for over 6 years ad runs marketing and all alliances for the company. He grew up in south Florida and moved up and down the east coast and then finally to the west coast where he’s been for the last 20 years. His family is originally from South Africa. <a href="http://www.tipalti.com" rel="nofollow" target="_blank">Tipalti </a>is a comprehensive, global payables automation solution that automates all manual supplier payment processes. Its customers typically wipe out 80% of their payables workload, enabling them to focus on mission-critical initiatives. <a href="http://www.tipalti.com" rel="nofollow" target="_blank">Tipalti</a> helps strengthen compliance and financial controls, avoid future AP headcount requirements, accelerate the financial close by 25%, and employ AP best practices. Rob differentiates mass-pay workflows which you would see in gig economy, online marketplaces, internet, gaming, and more modern economies versus the more traditional accounts payable workflows like you would see from software companies, manufacturing, healthcare, etc. <a href="http://www.tipalti.com" rel="nofollow" target="_blank">Tipalti </a>excels at both solutions and serves customers across all verticals.  <a href="http://www.tipalti.com" rel="nofollow" target="_blank">www.tipalti.com</a>

Rob Israch, Chief Marketing Officer for Tipalti | Episode 49

Thanks to my discussion with Rob Israch, chief marketing officer and alliances at Tipalti, I have a much different view of net promotor score (NPS) and customer advocacy. Customer advocacy is a lot more of a growth driver than we might think, on the surface. And NPS might be the ultimate leading indicator of that growth.  According to Rob, if you peel back the layers of why companies like Salesforce and Zendesk and Slack have been so successful, you will see they had a lot of word of mouth, high retention, virality, high NPS scores, strong customer satisfaction and a company culture that support customers in such a way that customers are eager to tell others about these companies.  Customer talk about you. How great you are. How great your product is. How great it is to work with you.  This is all customer advocacy.  And NPS is a really good measure because it asks people about their willingness to recommend. In other words, are customers willing to advocate for you.  NPS measures advocacy.  Advocacy drives growth. Therefore, NPS is a leading indicator of growth.  Growth is way better than retention.  Learn more about Rob: * On Linkedin: https://www.linkedin.com/in/robisrach/* Tipalti: https://tipalti.com/about/  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com

Thanks to my discussion with Rob Israch, chief marketing officer and alliances at Tipalti, I have a much different view of <a href="https://helpingsells.substack.com/p/175-rob-markey-the-new-customer-metrics-239" rel="nofollow" target="_blank">net promotor score (NPS)</a> and customer advocacy. Customer advocacy is a lot more of a growth driver than we might think, on the surface. And NPS might be the ultimate leading indicator of that growth.  According to Rob, if you peel back the layers of why companies like Salesforce and Zendesk and Slack have been so successful, you will see they had a lot of word of mouth, high retention, virality, high NPS scores, strong customer satisfaction and a company culture that support customers in such a way that customers are eager to tell others about these companies.  Customer talk about you. How great you are. How great your product is. How great it is to work with you.  This is all customer advocacy.  And NPS is a really good measure because it asks people about their willingness to recommend. In other words, are customers willing to advocate for you.  NPS measures advocacy.  Advocacy drives growth. Therefore, NPS is a leading indicator of growth.  Growth is way better than retention.  Learn more about Rob: * On Linkedin: <a href="https://www.linkedin.com/in/robisrach/" rel="nofollow" target="_blank">https://www.linkedin.com/in/robisrach/</a>* Tipalti: <a href="https://tipalti.com/about/" rel="nofollow" target="_blank">https://tipalti.com/about/</a> This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://helpingsells.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">helpingsells.substack.com</a>

191 Rob Israch An advocate for customer advocacy

Another all-new edition of the Contingent Workforce Weekly podcast features a conversation with Rob Israch, Chief Marketing officer of global payables automation solution Tipalti. Rob joins me to discuss why payments (and payment management) are so critical in the face of incredible contingent workforce and freelancer growth. Rob and I chat about why payments are linked to the candidate experience, how payments for “gig workers” involves crucial behind-the-scenes automation, and much more.

Another all-new edition of the Contingent Workforce Weekly podcast features a conversation with <a href="https://www.linkedin.com/in/robisrach/" rel="nofollow" target="_blank">Rob Israch</a>, Chief Marketing officer of global payables automation solution <a href="https://tipalti.com/" rel="nofollow" target="_blank">Tipalti</a>. Rob joins me to discuss why payments (and payment management) are so critical in the face of incredible contingent workforce and freelancer growth. Rob and I chat about why payments are linked to the candidate experience, how payments for “gig workers” involves crucial behind-the-scenes automation, and much more.

Episode 418: A Conversation with Rob Israch, Chief Marketing Officer of Tipalti