Spritz Society's guest appearances

Spritz Society

The Modern Retail Podcast

The Toast

DTC Podcast

OwlTail

Ben Soffer

Spritz Society rose to fame because of its influencer founder, but the sparkling wine brand is now trying to transcend that.Ben Soffer, perhaps best known on Instagram as the Boy With No Job, ironically does have a job -- he's an alcohol entrepreneur selling canned drinks both online and in over 400 stores in eight states. Soffer is now focused on expanding Spritz Society's wholesale presence and making his company a brand beyond its social media roots."If you have a community, then you can get people to try a product online without ever experiencing it in-person," Soffer said on the Modern Retail Podcast. "If you don't have that community, there's no level of credibility that's going to educate you on why you should give this product to chance -- unless you're dumping money into paid media."Indeed, it was his community that first launched the brand. Sofer asked his followers via a Google Form in 2020 about what they wanted to see in the brand. "The name of the brand, Spritz Society, comes from the empathetic approach," he said.But now the company is much more than a few thousand survey responses. The brand is expanding to 70 Walmart locations and in 200 H-E-B stores. "The main driver is grocery and will continue to be. Grocery is where you're looking for this product," Soffer said.Even though Spritz Society first launched online, Soffer believes that wholesale is the only real way for a startup alcohol brand to truly grow. "It's completely impossible to launch a direct-to-consumer alcohol business without a community behind it," he said.And community is something he's thinking about a lot. For example, he is very stringent about the types of partnerships he forges with Spritz Society. It may seem like a good idea for a brand to find a celebrity, but it may not be easy to actually sell products. "There are so many celebrities and influencers that have millions of followers that can't sell a damn thing," he said.With this, the focus is on growing Spritz Society's footprint. While other companies may think about expanding into new products, Soffer says he wants to own the category he knows well. "The goal, first and foremost today, is being laser-focused on building the Spritz Society brand to be a household name amongst sparkling wine cocktails," he said.

Spritz Society rose to fame because of its influencer founder, but the sparkling wine brand is now trying to transcend that.Ben Soffer, perhaps best known on Instagram as the Boy With No Job, ironically does have a job -- he's an alcohol entrepreneur selling canned drinks both online and in over 400 stores in eight states. Soffer is now focused on expanding Spritz Society's wholesale presence and making his company a brand beyond its social media roots."If you have a community, then you can get people to try a product online without ever experiencing it in-person," Soffer said on the Modern Retail Podcast. "If you don't have that community, there's no level of credibility that's going to educate you on why you should give this product to chance -- unless you're dumping money into paid media."Indeed, it was his community that first launched the brand. Sofer asked his followers via a Google Form in 2020 about what they wanted to see in the brand. "The name of the brand, Spritz Society, comes from the empathetic approach," he said.But now the company is much more than a few thousand survey responses. The brand is <a href="https://www.modernretail.co/marketing/how-ready-to-drink-alcohol-brand-spritz-society-rallies-its-social-media-followers-for-growth/" rel="nofollow" target="_blank">expanding</a> to 70 Walmart locations and in 200 H-E-B stores. "The main driver is grocery and will continue to be. Grocery is where you're looking for this product," Soffer said.Even though Spritz Society first launched online, Soffer believes that wholesale is the only real way for a startup alcohol brand to truly grow. "It's completely impossible to launch a direct-to-consumer alcohol business without a community behind it," he said.And community is something he's thinking about a lot. For example, he is very stringent about the types of partnerships he forges with Spritz Society. It may seem like a good idea for a brand to find a celebrity, but it may not be easy to actually sell products. "There are so many celebrities and influencers that have millions of followers that can't sell a damn thing," he said.With this, the focus is on growing Spritz Society's footprint. While other companies may think about expanding into new products, Soffer says he wants to own the category he knows well. "The goal, first and foremost today, is being laser-focused on building the Spritz Society brand to be a household name amongst sparkling wine cocktails," he said.

'There are so many celebrities and influencers that have millions of followers that can't sell a damn thing': Spritz Society's Ben Soffer on building an alcohol brand beyond its influencer roots

Subscribe to DTC Newsletter - https://dtcnews.link/signup  Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million.   Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distribution, amplification, and a much higher chance at traction!  This was a great chat that covers Ben’s strategies with influencer marketing to launch a retail business  How to stand out in a crowded and competitive market, and why wine products are uniquely positioned to be DTC darlings, and why respecting your customers' decisions and opinions is the ultimate key to successful linear commerce…  Crack open a Spritz, cos mine are already gone, On with the show!  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram &amp; Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" rel="noopener noreferer nofollow" target="_blank">https://dtcnews.link/signup</a> Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million. Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distribution, amplification, and a much higher chance at traction! This was a great chat that covers Ben’s strategies with influencer marketing to launch a retail business How to stand out in a crowded and competitive market, and why wine products are uniquely positioned to be DTC darlings, and why respecting your customers' decisions and opinions is the ultimate key to successful linear commerce… Crack open a Spritz, cos mine are already gone, On with the show! Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" rel="noopener noreferer nofollow" target="_blank">https://dtcnews.link/signup</a> Advertise on DTC - <a href="https://dtcnews.link/advertise" rel="noopener noreferer nofollow" target="_blank">https://dtcnews.link/advertise</a> Work with Pilothouse - <a href="https://dtcnews.link/pilothouse" rel="noopener noreferer nofollow" target="_blank">https://dtcnews.link/pilothouse</a> Follow us on Instagram &amp; Twitter - @dtcnewsletter Watch this interview on YouTube - <a href="https://dtcnews.link/video" rel="noopener noreferer nofollow" target="_blank">https://dtcnews.link/video</a>

Ep 296: Ben Soffer - Spritz Society: Influencer Strategies for Alcohol Brands and Linear Commerce

SPRITZ SOCIETY LAUNCHES AT 3:00 PM ET TODAY: https://www.spritzsociety.com/toast  Pete Davidson Splits From Bridgerton's Phoebe Dynevor After Whirlwind Romance: Distance 'Made It Hard' (US Weekly) Jack Antonoff and Margaret Qualley make out in New York City (Page Six) Chrishell Stause and Jason Oppenheim Make Red Carpet Couple Debut at Shang-Chi Premiere (PEOPLE) Tom Girardi's Law Firm is Selling Erika Jayne 'Collectibles' to Pay Creditors Amid Ongoing Bankruptcy Case (US Weekly) Bachelor in Paradise Sets a Record with Six Couples Hooking Up Including Grocery Store Joe (E! News)  Bachelor in Paradise Recap Special Guest: Ben Soffer, Founder of Spritz Society (@spritz)  The Morning Toast with Claudia (@girlwithnojob) and Jackie Oshry (@jackieoshry) Merch: https://shopmorningtoast.com/ The Morning Toast Patreon: https://www.patreon.com/themorningtoast Girl With No Job by Claudia Oshry: https://www.girlwithnojob.com/bookSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SPRITZ SOCIETY LAUNCHES AT 3:00 PM ET TODAY: <a href="https://www.spritzsociety.com/toast" rel="nofollow" target="_blank">https://www.spritzsociety.com/toast</a> <ul> <li>Pete Davidson Splits From Bridgerton's Phoebe Dynevor After Whirlwind Romance: Distance 'Made It Hard' (US Weekly)</li> <li>Jack Antonoff and Margaret Qualley make out in New York City (Page Six)</li> <li>Chrishell Stause and Jason Oppenheim Make Red Carpet Couple Debut at Shang-Chi Premiere (PEOPLE)</li> <li>Tom Girardi's Law Firm is Selling Erika Jayne 'Collectibles' to Pay Creditors Amid Ongoing Bankruptcy Case (US Weekly)</li> <li>Bachelor in Paradise Sets a Record with Six Couples Hooking Up Including Grocery Store Joe (E! News)</li> </ul> Bachelor in Paradise Recap Special Guest: Ben Soffer, Founder of Spritz Society (@spritz) The Morning Toast with Claudia (@girlwithnojob) and Jackie Oshry (@jackieoshry) Merch: <a href="https://shopmorningtoast.com/" rel="nofollow" target="_blank">https://shopmorningtoast.com/</a> The Morning Toast Patreon: <a href="https://www.patreon.com/themorningtoast" rel="nofollow" target="_blank">https://www.patreon.com/themorningtoast</a> Girl With No Job by Claudia Oshry: <a href="http://www.girlwithnojob.com" rel="nofollow" target="_blank">https://www.girlwithnojob.com/book</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.