Susan Baier
25 Podcast Episodes
EP 402: The ROI of making your existing clients happier with Susan Baier
EP 402: The ROI of making your existing clients happier with Susan Baier
It’s that time of year again — we’re evaluating the 2023 Agency Edge Research study, where we polled people who hire age... Read more
19 Jun 2023
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49mins
Episode 327: Collaboration as a Business Strategy: Insights from Industry Leaders, with Susan Baier
Episode 327: Collaboration as a Business Strategy: Insights from Industry Leaders, with Susan Baier
A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand th... Read more
26 Apr 2023
•
43mins
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The Benefits of Attitudinal Research, with Susan Baier
The Benefits of Attitudinal Research, with Susan Baier
This week on the Progressive Agency podcast, I welcome Susan Baier to the show. She’s been a marketing strategist for th... Read more
1 Jun 2022
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15mins
What it Means to be Relentlessly Helpful, with Susan Baier
What it Means to be Relentlessly Helpful, with Susan Baier
A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand th... Read more
20 Apr 2022
•
55mins
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156. Increasing Agency ROI: Conducting & Monetizing Research, with Susan Baier
156. Increasing Agency ROI: Conducting & Monetizing Research, with Susan Baier
How can research help generate more revenue for your agency? In this episode of the Innovative Agency podcast, guest Sus... Read more
13 Apr 2022
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41mins
How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier
How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier
Drew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately... Read more
15 Feb 2022
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33mins
Identifying Your Target Audience, with Susan Baier
Identifying Your Target Audience, with Susan Baier
A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand th... Read more
14 Jul 2021
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38mins
Audience Segmentation Through Quantitative Research, with Susan Baier
Audience Segmentation Through Quantitative Research, with Susan Baier
Age range, gender, income - these are the demographics marketers have built their business on for years. However, those ... Read more
29 Jun 2021
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44mins
Episode 211: The Power of Collaboration in the Travel and Tourism Industry, with Susan Baier
Episode 211: The Power of Collaboration in the Travel and Tourism Industry, with Susan Baier
A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand th... Read more
13 Jan 2021
•
38mins
Which type of PR agency client are you? with Audience Audit’s Susan Baier
Which type of PR agency client are you? with Audience Audit’s Susan Baier
Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for ... Read more
20 Nov 2020
•
28mins
