Charlotte Norman's guest appearances

Charlotte Norman

Marketing News Canada

The Product Marketing Experts 

Net Positive

To Team or Not to Team

OwlTail

Canva

The one where Darian interviews Charlotte from Canva. Head over to Canva.com and use the code MNCXCANVA for an extended 60 day trial!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Charlotte Norman:LinkedIn - https://www.linkedin.com/in/charlotte-norman/Twitter - https://twitter.com/char_normanJoin Canva - https://www.canva.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy &amp; Opt-Out: https://redcircle.com/privacy

The one where Darian interviews Charlotte from Canva. Head over to <a href="Canva.com" rel="nofollow" target="_blank">Canva.com</a> and use the code MNCXCANVA for an extended 60 day trial!Sign up for the Marketing News Canada e-newsletter at <a href="http://www.marketingnewscanada.com/" rel="nofollow" target="_blank">www.marketingnewscanada.com</a>.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: <a href="https://jellyacademy.ca/digital-marketing-6-week-program" rel="nofollow" target="_blank">https://jellyacademy.ca/digital-marketing-6-week-program</a> Follow Marketing News Canada:Twitter - <a href="http://twitter.com/MarketingNewsC2" rel="nofollow" target="_blank">twitter.com/MarketingNewsC2</a>Facebook - <a href="http://facebook.com/MarketingNewsCanada" rel="nofollow" target="_blank">facebook.com/MarketingNewsCanada</a>LinkedIn - <a href="http://linkedin.com/company/marketing-news-canada" rel="nofollow" target="_blank">linkedin.com/company/marketing-news-canada</a>YouTube - <a href="http://youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw" rel="nofollow" target="_blank">youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw</a>Website - <a href="http://marketingnewscanada.com" rel="nofollow" target="_blank">marketingnewscanada.com</a> Follow Darian Kovacs:Website - <a href="http://jellymarketing.com/darian" rel="nofollow" target="_blank">jellymarketing.com/darian</a>LinkedIn - <a href="http://linkedin.com/in/dariankovacs" rel="nofollow" target="_blank">linkedin.com/in/dariankovacs</a>Facebook - <a href="http://facebook.com/dariankovacspage" rel="nofollow" target="_blank">facebook.com/dariankovacspage</a>Instagram - <a href="http://instagram.com/dariankovacs" rel="nofollow" target="_blank">instagram.com/dariankovacs</a>Twitter - <a href="http://twitter.com/dariankovacs" rel="nofollow" target="_blank">twitter.com/dariankovacs</a> Follow Charlotte Norman:LinkedIn - <a href="https://www.linkedin.com/in/charlotte-norman/" rel="nofollow" target="_blank">https://www.linkedin.com/in/charlotte-norman/</a>Twitter - <a href="https://twitter.com/char_norman" rel="nofollow" target="_blank">https://twitter.com/char_norman</a>Join Canva - <a href="https://www.canva.com/" rel="nofollow" target="_blank">https://www.canva.com/</a>Advertising Inquiries: <a href="https://redcircle.com/brands" rel="nofollow" target="_blank">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="nofollow" target="_blank">https://redcircle.com/privacy</a>

Charlotte Norman (Canva)

What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper -  it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have to get customer insights and collect the data and feedback necessary to prove why your product is valuable, how it differs from others on the market, and what language best resonates with your customer. 

What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper -  it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have to get customer insights and collect the data and feedback necessary to prove why your product is valuable, how it differs from others on the market, and what language best resonates with your customer.

 Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva

In episode four of To Team Or Not to Team, host Div Manickam welcomes Charlotte Norman, Head of Product Marketing at Canva.During their talk, Charlotte shares how to work with other teams, how to set objectives, and the value product marketing brings to a business.

In episode four of To Team Or Not to Team, host Div Manickam welcomes Charlotte Norman, Head of Product Marketing at Canva. During their talk, Charlotte shares how to work with other teams, how to set objectives, and the value product marketing brings to a business.

Charlotte Norman, Head of Product Marketing at Canva | To Team or Not to Team

LEAD

Charlotte shares her insights as a visual communicator and how that developed in her role at Canva. Charlotte speaks to the evolution of the Product Marketer role and its increasing growth in Australia. This episode highlights value of audience segmentation, personas, funnelling, roadmapping and experimentation.See omnystudio.com/listener for privacy information.

Charlotte shares her insights as a visual communicator and how that developed in her role at Canva. Charlotte speaks to the evolution of the Product Marketer role and its increasing growth in Australia. This episode highlights value of audience segmentation, personas, funnelling, roadmapping and experimentation.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.