Sandeep Singh Kohli's guest appearances

Sandeep Singh Kohli

The Marketer's Journey

The Winning Combo - Marketing & Sales Success Plus Personal Development Podcast

Dan Englander

Mark Adams

Jim Roberts

Dave Ruel

Martin Aguinis

Karim Zuhri

Joel Klettke

Elliott Harris

Singh Kohli

Arnab Basu

John Cline

Will Barfield

Gopi Rangan

Chris Damico

Ryan Kraudel

OwlTail

On this episode of The Marketer’s Journey, I interview Sandeep Singh Kohli, CMO at Venafi. Coming from a product marketing background, Sandeep has a strong passion for the technology space, and his impressive career reflects that. During our conversation, we discuss concepts like embracing the voice of the customer, as well as realizing the responsibility we have as marketers at every stage of the buyer journey.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Do your homework. Venafi is a company that’s growing exponentially because so many brands are in need of their solution, so I was curious to know how Sandeep and the team strategized to achieve this. He mentioned that a part of the company’s success was just honest luck, but they also committed to doing their homework by really understanding the market, talking to the right people and researching the different buyer personas within the landscape. Keep messaging consistent. Sandeep mentioned that there are two aspects of customer marketing: marketing to customers, which relies on demand gen and growth marketing, and leveraging the customer's voice and advocacy for marketing, which tends to rely on content strategy. As an organization matures and there’s a steady flow of opportunities, Sandeep says it’s essential that the team remains consistent with its messaging to maintain momentum.The responsibilities of a CMO have shifted. Sandeep noted that over the years, we’ve witnessed several different generations of marketing, and as the industry has evolved, so have the expectations surrounding the CMO role. Now, CMOs are considered responsible for driving revenue throughout the various stages of the funnel like closing, retention and cross-selling.Learn more about Venafi here: https://venafi.com/ Learn more about Sandeep here: https://www.linkedin.com/in/skohli1/ 

On this episode of The Marketer’s Journey, I interview Sandeep Singh Kohli, CMO at Venafi. Coming from a product marketing background, Sandeep has a strong passion for the technology space, and his impressive career reflects that. During our conversation, we discuss concepts like embracing the voice of the customer, as well as realizing the responsibility we have as marketers at every stage of the buyer journey. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts! Key takeaways from this episode:<ul><li>Do your homework. Venafi is a company that’s growing exponentially because so many brands are in need of their solution, so I was curious to know how Sandeep and the team strategized to achieve this. He mentioned that a part of the company’s success was just honest luck, but they also committed to doing their homework by really understanding the market, talking to the right people and researching the different buyer personas within the landscape. </li><li>Keep messaging consistent. Sandeep mentioned that there are two aspects of customer marketing: marketing to customers, which relies on demand gen and growth marketing, and leveraging the customer's voice and advocacy for marketing, which tends to rely on content strategy. As an organization matures and there’s a steady flow of opportunities, Sandeep says it’s essential that the team remains consistent with its messaging to maintain momentum.</li><li>The responsibilities of a CMO have shifted. Sandeep noted that over the years, we’ve witnessed several different generations of marketing, and as the industry has evolved, so have the expectations surrounding the CMO role. Now, CMOs are considered responsible for driving revenue throughout the various stages of the funnel like closing, retention and cross-selling.</li></ul> Learn more about Venafi here: <a href="https://venafi.com/" rel="nofollow" target="_blank">https://venafi.com/</a> Learn more about Sandeep here: <a href="https://www.linkedin.com/in/skohli1/" rel="nofollow" target="_blank">https://www.linkedin.com/in/skohli1/</a>

Ep #134: Using the Voice of the Customer at Every Stage of the Buyer Journey w/ Sandeep Singh Kohli, CMO at Venafi

Power Quote:  "Good is the enemy of great." - Jim Collins Personal Story and Lessons: Sandeep and his team had to quickly pivot and host one of their flagship global events with attendees from more than 75 countries. Key learning - ensure same brand experience for your virtual audience, tools for analytics and security, virtual speaker room for good speaker experience. Empathize with your sales teams who are evolving how they build relationships with buyers and dealing with non-strong intent leads taking longer to close.   Closing Takeaway:   When one of your initiatives succeed, don't just celebrate the success. Peel the onion, dig deep down and get to the essence of the tactics and the context that led to the success. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast--- Send in a voice message: https://podcasters.spotify.com/pod/show/winning-combo/message

Power Quote:  "Good is the enemy of great." - Jim Collins Personal Story and Lessons: Sandeep and his team had to quickly pivot and host one of their flagship global events with attendees from more than 75 countries. Key learning - ensure same brand experience for your virtual audience, tools for analytics and security, virtual speaker room for good speaker experience. Empathize with your sales teams who are evolving how they build relationships with buyers and dealing with non-strong intent leads taking longer to close.   Closing Takeaway:   When one of your initiatives succeed, don't just celebrate the success. Peel the onion, dig deep down and get to the essence of the tactics and the context that led to the success. Follow us on LinkedIn:  <a href="https://www.linkedin.com/company/winningcombo/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/company/winningcombo/</a> Follow us on Facebook:  <a href="https://www.facebook.com/The-Winning-Combo-105826354160436/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/The-Winning-Combo-105826354160436/</a> Follow us on Twitter:  <a href="https://twitter.com/ComboPodcast" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/ComboPodcast</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/winning-combo/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/winning-combo/message</a>

Episode 27: Sandeep Singh Kohli, VP, Marketing at Kong, on hosting global online events with 50% attendance rate 