Luke Cairns's guest appearances

Luke Cairns

The SiteVisibility Internet Marketing Podcast

Out Of The Blank

Video, Marketing & Stuff.

Elon Musk

Nick Carter

Corey Peterson

Phil Smith

Chris Adams

Keith Carter

Andrew Parker

Andrew Peters

James Johnson

Rachel Smith

Michael Shermer

Mick West

Brian Dunning

Zoltan Istvan

Dave Thomas

OwlTail

In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.  In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV adsTV advertisers that became filmmakersHow creative freedom has changed for videographers since the 80sConcepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)Referenced on this episode:Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&amp;ab_channel=LeodeganLevi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&amp;ab_channel=MarcelVisserCinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAIRed Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&amp;ab_channel=headbang0rVerizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&amp;ab_channel=GeniusKingdomMoviesHovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&amp;ab_channel=carltonreidUnited Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&amp;ab_channel=ewjxn CONNECT WITH THE LUKE/HIGHTOWER VIDEO:https://www.hightower.video/https://www.linkedin.com/in/lukecairns/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s. In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: <ul><li>Early forms of influencer marketing in 80s TV ads</li><li>TV advertisers that became filmmakers</li><li>How creative freedom has changed for videographers since the 80s</li><li>Concepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)</li></ul> Referenced on this episode:<ul><li>Dunlop 'Tested for the Unexpected' ad: <a href="https://www.youtube.com/watch?v=NLWWtgqDG2M&amp;ab_channel=Leodegan" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=NLWWtgqDG2M&amp;ab_channel=Leodegan</a></li><li>Levi's 'Laundrette' ad: <a href="https://www.youtube.com/watch?v=wT4DR_ae_4o&amp;ab_channel=MarcelVisser" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=wT4DR_ae_4o&amp;ab_channel=MarcelVisser</a></li><li>Cinzano 'Airline' ad: <a href="https://www.youtube.com/watch?v=rkjidE0WnAI" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=rkjidE0WnAI</a></li><li>Red Rock Ciders ads w/ Leslie Nielsen: <a href="https://www.youtube.com/watch?v=7hqwBR8jzK4&amp;ab_channel=headbang0r" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=7hqwBR8jzK4&amp;ab_channel=headbang0r</a></li><li>Verizon ad directed by Michael Bay: <a href="https://www.youtube.com/watch?v=yj9yt1M7S-8&amp;ab_channel=GeniusKingdomMovies" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=yj9yt1M7S-8&amp;ab_channel=GeniusKingdomMovies</a></li><li>Hovis Bike ad by Ridley Scott: <a href="https://www.youtube.com/watch?v=6Mq59ykPnAE&amp;ab_channel=carltonreid" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=6Mq59ykPnAE&amp;ab_channel=carltonreid</a></li><li>United Colors of Benetton ad from 1986: <a href="https://www.youtube.com/watch?v=hLWidCllIgY&amp;ab_channel=ewjxn" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=hLWidCllIgY&amp;ab_channel=ewjxn</a></li></ul> CONNECT WITH THE LUKE/HIGHTOWER VIDEO:<ul><li><a href="https://www.hightower.video/" rel="noopener noreferrer nofollow" target="_blank">https://www.hightower.video/</a></li><li><a href="https://www.linkedin.com/in/lukecairns/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/lukecairns/</a></li></ul> CONNECT WITH SCOTT:<ul><li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer">scott.colenutt@sitevisibility.com</a></li><li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li></ul> CONNECT WITH SITEVISIBILITY:<ul><li><a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer nofollow" target="_blank">https://www.sitevisibility.co.uk</a>/ </li><li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li><li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/sitevisibility</a></li></ul> If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer">marketing@sitevisibility.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video 

Harrison Luke Cairns

Harry was born into a highly controlled religious group or Cult known as the Jehovah's Witnesses. Spent 20 years as a dedicated believer of a faith that permeated every part of his life, family, friends, choice of education &amp; entertainment. However, as luck would have it, alongside a little rebellious spirit, questions and doubts were raised which slowly allowed one to develop a more curious and critical mindset eventually leading to his leaving of the faith permanently. Faith is a powerful tool and can be a weapon in some cases but as much as it is needed should also be cautioned.--- Support this podcast: https://podcasters.spotify.com/pod/show/out-of-the-blank/support

Harry was born into a highly controlled religious group or Cult known as the Jehovah's Witnesses. Spent 20 years as a dedicated believer of a faith that permeated every part of his life, family, friends, choice of education &amp; entertainment. However, as luck would have it, alongside a little rebellious spirit, questions and doubts were raised which slowly allowed one to develop a more curious and critical mindset eventually leading to his leaving of the faith permanently. Faith is a powerful tool and can be a weapon in some cases but as much as it is needed should also be cautioned.--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/out-of-the-blank/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/out-of-the-blank/support</a>

#764 - Harrison Luke Cairns (Ex-Jehovah's Witness)

Episode 1 of the Video, Marketing and Stuff podcast with Toby Zamani. For the first episode we are talking to Luke, who is a TV ads specialist, we talk about his favourite ad, travelling for work, how to avoid dodgy actors and much more...

Episode 1 of the Video, Marketing and Stuff podcast with Toby Zamani. For the first episode we are talking to Luke, who is a TV ads specialist, we talk about his favourite ad, travelling for work, how to avoid dodgy actors and much more...

EP 01 - Luke Cairns - TV Ad specialist