Patrick Neyret's guest appearances

Patrick Neyret

Shiny New Object - a Marketing Podcast

The Marketing Society podcast

The Content Mix Podcast

OwlTail

As Marketing &amp; Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability. This is the next big challenge for all brands according to him. Environmental, social and governance (ESG) has become a must-have element on brands' radars, but how can they make these concepts into products consumers can relate to? Find out Patrick's view and more in our latest episode.

As Marketing &amp; Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability. This is the next big challenge for all brands according to him. Environmental, social and governance (ESG) has become a must-have element on brands' radars, but how can they make these concepts into products consumers can relate to? Find out Patrick's view and more in our latest episode.

Episode 167 / Patrick Neyret / Danone / Marketing & Innovation Director | DACH | Plant-Based

Patrick Neyret is the Marketing &amp; Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and sustainability into commercial opportunities for the brand, at a time when he believes this is one of all marketers' biggest challenges.Brands need to understand where their right to play is, how they can make a positive impact, and how to tell stories that translate complex concepts in a creative and engaging way for consumers. Find out how Patricks suggests they do that.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Patrick Neyret is the Marketing &amp; Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and sustainability into commercial opportunities for the brand, at a time when he believes this is one of all marketers' biggest challenges.Brands need to understand where their right to play is, how they can make a positive impact, and how to tell stories that translate complex concepts in a creative and engaging way for consumers. Find out how Patricks suggests they do that.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at <a href="http://www.automatedcreative.net/" rel="noopener noreferrer nofollow" target="_blank">www.automatedcreative.net</a>