Ruth Rossbach's guest appearances

Ruth Rossbach

The Property Management Mastermind Show

Lion's Leadership Den

Paul Kankowski

Dave Holt

Don Ganguly

Todd Breen

James Wise

Aaron Marshall

Matt Hoffman

Nick Raithel

Dave Spooner

Mike Michalowicz

John Warrillow

Scott Lewis

Sean Morrissey

Shawn Johnson

Ray Hespen

OwlTail

Drea Poole

You might think selling air filters or maintenance scheduling software might not be all that exciting, but that is because you haven't talked with Drea and Ruth yet! These two energetic, enthusiastic go-getters have a gift for turning contacts into sales. Neither had prior experience in the property management industry, yet they soaked in all the information they could get their hands on and used this knowledge to up their sales game. Learn how they humanize their brands with their constant presence on social media and at conferences.  Their confidence in their products and the knowledge that they are positively changing customers' lives results in sales. Learn what is in their sales tool kits, what they do daily to become effective brand ambassadors, and how they continually learn and improve. Guests: Drea Poole of Property Meld which was designed to make the experience of maintenance pleasant while delivering excellent customer service. Ruth Rossbach of Filter Easy and air filter delivery service.   Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

You might think selling air filters or maintenance scheduling software might not be all that exciting, but that is because you haven't talked with Drea and Ruth yet! These two energetic, enthusiastic go-getters have a gift for turning contacts into sales. Neither had prior experience in the property management industry, yet they soaked in all the information they could get their hands on and used this knowledge to up their sales game. Learn how they humanize their brands with their constant presence on social media and at conferences.  Their confidence in their products and the knowledge that they are positively changing customers' lives results in sales. Learn what is in their sales tool kits, what they do daily to become effective brand ambassadors, and how they continually learn and improve. Guests: Drea Poole of <a href="https://www.propertymeld.com/" rel="noopener nofollow" target="_blank">Property Meld</a> which was designed to make the experience of maintenance pleasant while delivering excellent customer service. Ruth Rossbach of <a href="https://www.filtereasy.com/" rel="noopener nofollow" target="_blank">Filter Easy</a> and air filter delivery service. Hosts: Steve Rozenberg – Co Founder of <a href="https://www.empireindustriesllc.com/?__hstc=111399131.7668a1e9c528f033c054c37f47db300e.1550245062414.1550246997868.1550249783877.3&amp;__hssc=111399131.1.1550249783877&amp;__hsfp=2135526856" rel="noopener nofollow" target="_blank">Empire Industries LLC</a>, investor, speaker. Alex Osenenko – President and CEO of <a href="https://fourandhalf.com/" rel="noopener nofollow" target="_blank">FourandHalf</a>

Episode 18 - Drea Poole and Ruth Rossbach Humanizing Your Brand 

I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount. Ruth Rossbach from FilterEasy joins me today for a very important reason: to finalize the debate of whether pineapple belongs on pizza! (The answer: there absolutely shouldn’t be pineapple on pizza. Ever.) Of course, there’s not enough to say about that to fill up a whole episode, so we’ll need to talk about other topics as well. Ruth has worked at FilterEasy since April 2017, and is a regional sales manager covering areas including Phoenix, Utah, and Nevada. She grew up in Raleigh, and wanted to work for a locally based company. She also wanted to be part of a company that provides solutions and reduces stress for tenants and managers, so FilterEasy was a perfect fit for her. As she explains today, usually only 5% to 10% of tenants change their filters on time. When FilterEasy gets involved, that number skyrockets to over 90%. This lengthens the life of the HVAC system, so property managers and owners alike love it. It’s also always cash flow positive for property managers thanks to the pricing structure that Ruth will explain in detail in today’s conversation. We also dig into various other topics related to FilterEasy including who should cover the cost, how owners and tenants tend to react and respond, the way that the sign-up and implementation process for FilterEasy works, how the timing works on FilterEasy’s billing strategy, and more. If you’ve ever wanted an air filter solution that works for the tenant, the owner, and the property manager, don’t miss this episode! Show Notes [01:36] - Welcome to the show! Today’s guest is Ruth Rossbach from FilterEasy. She and Brad chat about whether pineapple belongs on pizza. [03:18] - Ruth talks about who she is and what she does. [05:35] - What is FilterEasy, what can they do for property managers, and what does Ruth do with them? [07:37] - The filters are date/time stamped, Ruth explains, so you can hold tenants accountable. [08:40] - Ruth digs into best practices for getting FilterEasy the measurements they need to supply the right filters. [10:37] - We learn about FilterEasy’s pricing structure, and why it’s always cash flow positive for the property manager. [12:47] - Ruth talks about what she commonly sees with implementation to reduce costs for the tenant. Brad then mentions the option of billing it to the owner, who gets benefits in reduced HVAC costs. [16:02] - Brad shares another point about the option of charging the owner, and reasons why it might not go well. [20:29] - What kind of platform do users go into to enter their information when getting started with the FilterEasy system? [22:55] - We learn about how billing works for property management companies in terms of timing. [24:30] - Does Ruth have any success stories that she wants to talk about? [27:08] - Brad points out some things you need to keep in mind when you’re adding things into your lease agreement. [30:14] - We hear Brad’s response to Ruth’s point about owners forgetting to change their own air filters. [30:59] - Tenants will get an email reminder when their filters get sent out, Ruth explains. [32:33] - What’s the easiest way to get in touch with Ruth and start using FilterEasy? Links and Resources: Property Management Mastermind Property Management Mastermind Group on Facebook adisarro@sccombank.com (619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank) Seacoast Commerce Bank zInspector Property Meld Ruth Rossbach on LinkedIn ruth@filtereasy.com FilterEasy  FilterEasy for Property Managers and Realtors NARPM

I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at <a href="http://propertymanagementmastermind.com/" rel="nofollow" target="_blank">propertymanagementmastermind.com</a>. For all of these offers, use the discount code “Brad” to secure your discount. <a href="https://www.linkedin.com/in/ruth-rossbach-38727970/" rel="nofollow" target="_blank">Ruth Rossbach</a> from <a href="https://www.filtereasy.com/" rel="nofollow" target="_blank">FilterEasy</a> joins me today for a very important reason: to finalize the debate of whether pineapple belongs on pizza! (The answer: there absolutely shouldn’t be pineapple on pizza. Ever.) Of course, there’s not enough to say about that to fill up a whole episode, so we’ll need to talk about other topics as well. Ruth has worked at FilterEasy since April 2017, and is a regional sales manager covering areas including Phoenix, Utah, and Nevada. She grew up in Raleigh, and wanted to work for a locally based company. She also wanted to be part of a company that provides solutions and reduces stress for tenants and managers, so FilterEasy was a perfect fit for her. As she explains today, usually only 5% to 10% of tenants change their filters on time. When FilterEasy gets involved, that number skyrockets to over 90%. This lengthens the life of the HVAC system, so property managers and owners alike love it. It’s also always cash flow positive for property managers thanks to the pricing structure that Ruth will explain in detail in today’s conversation. We also dig into various other topics related to FilterEasy including who should cover the cost, how owners and tenants tend to react and respond, the way that the sign-up and implementation process for FilterEasy works, how the timing works on FilterEasy’s billing strategy, and more. If you’ve ever wanted an air filter solution that works for the tenant, the owner, and the property manager, don’t miss this episode! Show Notes [01:36] - Welcome to the show! Today’s guest is <a href="https://www.linkedin.com/in/ruth-rossbach-38727970/" rel="nofollow" target="_blank">Ruth Rossbach</a> from <a href="https://www.filtereasy.com/" rel="nofollow" target="_blank">FilterEasy</a>. She and Brad chat about whether pineapple belongs on pizza. [03:18] - Ruth talks about who she is and what she does. [05:35] - What is FilterEasy, what can they do for property managers, and what does Ruth do with them? [07:37] - The filters are date/time stamped, Ruth explains, so you can hold tenants accountable. [08:40] - Ruth digs into best practices for getting FilterEasy the measurements they need to supply the right filters. [10:37] - We learn about FilterEasy’s pricing structure, and why it’s always cash flow positive for the property manager. [12:47] - Ruth talks about what she commonly sees with implementation to reduce costs for the tenant. Brad then mentions the option of billing it to the owner, who gets benefits in reduced HVAC costs. [16:02] - Brad shares another point about the option of charging the owner, and reasons why it might not go well. [20:29] - What kind of platform do users go into to enter their information when getting started with the FilterEasy system? [22:55] - We learn about how billing works for property management companies in terms of timing. [24:30] - Does Ruth have any success stories that she wants to talk about? [27:08] - Brad points out some things you need to keep in mind when you’re adding things into your lease agreement. [30:14] - We hear Brad’s response to Ruth’s point about owners forgetting to change their own air filters. [30:59] - Tenants will get an email reminder when their filters get sent out, Ruth explains. [32:33] - What’s the easiest way to get in touch with Ruth and start using FilterEasy? Links and Resources: <a href="https://www.propertymanagementmastermind.com/" rel="nofollow" target="_blank">Property Management Mastermind</a> <a href="https://www.facebook.com/groups/PMMastermindGroup/" rel="nofollow" target="_blank">Property Management Mastermind Group on Facebook</a> <a href="mailto:adisarro@sccombank.com">adisarro@sccombank.com</a> (619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank) <a href="https://sccombank.com/" rel="nofollow" target="_blank">Seacoast Commerce Bank</a> <a href="https://www.zinspector.com/" rel="nofollow" target="_blank">zInspector</a> <a href="https://www.propertymeld.com/" rel="nofollow" target="_blank">Property Meld</a> <a href="https://www.linkedin.com/in/ruth-rossbach-38727970/" rel="nofollow" target="_blank">Ruth Rossbach on LinkedIn</a> <a href="mailto:ruth@filtereasy.com">ruth@filtereasy.com</a> <a href="https://www.filtereasy.com/" rel="nofollow" target="_blank">FilterEasy</a> <a href="https://www.filtereasy.com/partner-solutions/real-estate" rel="nofollow" target="_blank"> FilterEasy for Property Managers and Realtors</a> <a href="https://www.narpm.org/" rel="nofollow" target="_blank">NARPM</a>

Ruth Rossbach with Filter Easy