Jeff Yokoyama's guest appearances

Jeff Yokoyama

Brevity Code w/ Ryan Heuser

L8night with Choccy

Brian Mackenzie

Kelly Slater

Robert Kelly

Lisa Andersen

Ben Crane

John Moore

Jack Grisham

Peter Mel

Christian Fletcher

Jay Maryniak

Jay Lewis

Daniel Norris

Taylor Steele

Josh Hansen

Dorian Willes

OwlTail

We sit down with Jeff Yokoyama, entrepreneur / visionary / surfer! He founded the iconic brands, Maui &amp; Sons / Pirate Surf / Modern Amusement / Mucho AlohaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We sit down with Jeff Yokoyama, entrepreneur / visionary / surfer! He founded the iconic brands, Maui &amp; Sons / Pirate Surf / Modern Amusement / Mucho Aloha See Privacy Policy at <a href="https://art19.com/privacy" rel="nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

A conversation with Jeff Yokoyama of YOKI Shop

Today I sat with the super creative, Jeff Yokoyama.  We discussed his many successful brands and traced their roots dating back to his first global success, Maui and Sons.  We talked about sustainability, honesty in the approach to design and his search for 'Warm Water'. Yoki Shop...Newport BeachYoki says "Use the whole the Fish".  Mottainai is a Japanese word for "Wasteful".  Here he is repurposing a pair of Levi's destined for a landfill.

Today I sat with the super creative, Jeff Yokoyama.  We discussed his many successful brands and traced their roots dating back to his first global success, Maui and Sons.  We talked about sustainability, honesty in the approach to design and his search for 'Warm Water'. Yoki Shop...Newport BeachYoki says "Use the whole the Fish".  Mottainai is a Japanese word for "Wasteful".  Here he is repurposing a pair of Levi's destined for a landfill.

Jeff Yokoyama: Designer