Robert Petrarca's guest appearances

Robert Petrarca

Vegan Business Talk

Cultured Meat and Future Food Podcast

Elevate Your Brand

The Irresistible Factor

Paul Shapiro

Michele Simon

Jordan Silbert

Bruce Friedrich

Mike Selden

Ali Bouzari

Kevin Rutherford

Joe Fassler

John McDonnell

Ingrid Newkirk

Matt Gibson

Adam Yee

Hugh Thomas

Marie Gibbons

David Benzaquen

OwlTail

Robert Petrarca is the Co-Founder and CEO of Maxine's Heavenly and has led the organization through double digit growth for the last three consecutive years. Maxine's, a recently venture-backed consumer goods organization in the Natural Foods space, has quickly become a category leader in the industry, propelling better-for-you snacking into the future. Robert is a two-time founder, having previously founded a nonprofit cultural arts organization in Northern California.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Robert Petrarca is the Co-Founder and CEO of <a href="https://maxinesheavenly.com/" rel="nofollow" target="_blank">Maxine's Heavenly </a>and has led the organization through double digit growth for the last three consecutive years. Maxine's, a recently venture-backed consumer goods organization in the Natural Foods space, has quickly become a category leader in the industry, propelling better-for-you snacking into the future. Robert is a two-time founder, having previously founded a nonprofit cultural arts organization in Northern California. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency <a href="https://www.elevatemybrand.com/" rel="nofollow" target="_blank">Elevate My Brand</a>, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

From Family Cookie Jar to Big Box Retailer ft. Robert Petrarca of Maxine's Heavenly | EYB

“There’s just so many ways for you to sink the ship in those early stages,” said Robert Petrarca, Co-Founder and CEO of Maxine’s Heavenly, a brand that makes delicious, homemade-style cookies that are sweetened by nature. “It’s also running out of money and overspending and the retail industry with the nuances of distribution and all the challenges that go into that… I think there was a culmination of luck, grit and tenacity that got us through those stages.”On The Irresistible Factor, Robert shares how he got into the foodie world and managed to grow his business, even through those rocky early stages.Robert gives listeners advice on how to approach investors, how to create a funnel for capital and how to ensure holistic health within your business. He also helps us understand his own personal recipe for creating the perfect mix of characteristics that helped fulfill his vision of building a successful business. (It helps that he has a performing arts background!)Plus, we learn about how to stand out in your brand market, the power of adaptability, and how Robert was able to blend his passions for food and health with healthy cookies.To other founders, Robert has clear advice on branding: “An attribute is not a brand: it is simply a quality. It’s a descriptive.”

“There’s just so many ways for you to sink the ship in those early stages,” said Robert Petrarca, Co-Founder and CEO of Maxine’s Heavenly, a brand that makes delicious, homemade-style cookies that are sweetened by nature. “It’s also running out of money and overspending and the retail industry with the nuances of distribution and all the challenges that go into that… I think there was a culmination of luck, grit and tenacity that got us through those stages.” On The Irresistible Factor, Robert shares how he got into the foodie world and managed to grow his business, even through those rocky early stages. Robert gives listeners advice on how to approach investors, how to create a funnel for capital and how to ensure holistic health within your business. He also helps us understand his own personal recipe for creating the perfect mix of characteristics that helped fulfill his vision of building a successful business. (It helps that he has a performing arts background!) Plus, we learn about how to stand out in your brand market, the power of adaptability, and how Robert was able to blend his passions for food and health with healthy cookies. To other founders, Robert has clear advice on branding: “An attribute is not a brand: it is simply a quality. It’s a descriptive.”

Interview with Robert Petrarca — Maxine’s Heavenly Co-Founder and CEO

Robert Petrarca is the co-founder and CEO of Maxine's Heavenly, a line of vegan, gluten-free, oat based cookies with about 1/2 the sugar as leading natural brands of cookies.  Maxine's Heavenly cookies are mom's homemade recipe made so much better for you.  Founded in 2013 and formally launched in 2016, Maxine's Heavenly has experienced triple digit growth for the last three years, gaining traction through major retailers like Whole Foods Market, Natural Grocers, INFRA/NCG, and Walmart. Previously, Robert co-founded TTC, a nonprofit cultural arts company that created a unique revenue partnership model with CA State Parks and local food and wine purveyors in the North Bay.  TTC was and continues to be a rapid growth organization that scaled revenues over 700% in the first three years. The Cultured Meat Symposium is taking place on November 14-15 in San Francisco. Register now at www.CMS19.com--- Support this podcast: https://podcasters.spotify.com/pod/show/futurefoodshow/support

Robert Petrarca is the co-founder and CEO of Maxine's Heavenly, a line of vegan, gluten-free, oat based cookies with about 1/2 the sugar as leading natural brands of cookies.  Maxine's Heavenly cookies are mom's homemade recipe made so much better for you.  Founded in 2013 and formally launched in 2016, Maxine's Heavenly has experienced triple digit growth for the last three years, gaining traction through major retailers like Whole Foods Market, Natural Grocers, INFRA/NCG, and Walmart. Previously, Robert co-founded TTC, a nonprofit cultural arts company that created a unique revenue partnership model with CA State Parks and local food and wine purveyors in the North Bay.  TTC was and continues to be a rapid growth organization that scaled revenues over 700% in the first three years. The Cultured Meat Symposium is taking place on November 14-15 in San Francisco. Register now at <a href="http://www.CMS19.com" rel="nofollow" target="_blank">www.CMS19.com</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/futurefoodshow/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/futurefoodshow/support</a>

Robert Petrarca of Maxine's Heavenly