Lucy Snell's guest appearances

Lucy Snell

Agency Dealmasters podcast

The Agency Accelerator

Creative Agency Account Manager Podcast

The Digital Marketing Agency Podcast - News Report, Digital Marketing Tips, Digital Agency Value

Blair Enns

Chris Brogan

Rory Sutherland

Aaron Ross

Dan Englander

Brent Weaver

Andy Weir

Ryan Hall

Greg McKeown

Jay Baer

Colin Campbell

Emma Thompson

Bernadette Jiwa

John Harris

Brad Smith

OwlTail

In today's episode of the Agency Accelerator Podcast, I’m really excited to have this week's guest, Lucy Snell with me.  We’re talking everything to do with business development and some of the dos and don'ts of things you should and shouldn't be doing in your agency in 2021. Time Stamp  01:05 Lucy introduces herself and her background  05:22 Why business development is a longterm game  09:42 Trends that happened for agencies in 2020 12:31 The difference between an agency that really succeeded last year and an agency that has stumbled or even failed 16:34 Using email as a tool for business development  20:46 The ‘Client Service Hamster Wheel of Doom’ 22:17 What agencies should be doing this year from a business development perspective 25:27 Finding things that work and engage with your target audience  27:50 Things that agencies should not be doing this year from a business development perspective  32:30 The ‘Mastermind Group Coaching’ programme  Useful links: ***BRAND NEW AGENCY TRAINING*** 3 Sales Strategies That Work! ​​​​​​​How to fill your pipeline with ideal leads in just 90-days Save Your Seat here: https://buff.ly/3p6lmeG Cherry Business Consulting Lucy Snell Online Download The Self-Running Implementation Book Join my Facebook group ‘The Agency Accelerator’ Download the 'Creating A Sustainable &amp; Profitable Agency' book  Subscribe &amp; Review Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes! You can subscribe/follow on Apple, Spotify or directly from my website. I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments! Thanks so much and see you next week! Rob

In today's episode of the Agency Accelerator Podcast, I’m really excited to have this week's guest, Lucy Snell with me. We’re talking everything to do with business development and some of the dos and don'ts of things you should and shouldn't be doing in your agency in 2021. Time Stamp  01:05 Lucy introduces herself and her background  05:22 Why business development is a longterm game  09:42 Trends that happened for agencies in 2020 12:31 The difference between an agency that really succeeded last year and an agency that has stumbled or even failed 16:34 Using email as a tool for business development  20:46 The ‘Client Service Hamster Wheel of Doom’ 22:17 What agencies should be doing this year from a business development perspective 25:27 Finding things that work and engage with your target audience  27:50 Things that agencies should not be doing this year from a business development perspective  32:30 The ‘Mastermind Group Coaching’ programme Useful links: ***BRAND NEW AGENCY TRAINING*** 3 Sales Strategies That Work! ​​​​​​​How to fill your pipeline with ideal leads in just 90-days Save Your Seat here: <a href="https://event.webinarjam.com/channel/SalesMasterclass" rel="nofollow" target="_blank">https://buff.ly/3p6lmeG</a> <a href="http://www.cherrybusinessconsulting.com/" rel="nofollow" target="_blank">Cherry Business Consulting</a> <a href="https://www.lucysnellonline.com/" rel="nofollow" target="_blank">Lucy Snell Online</a> <a href="https://www.dacostacoaching.co.uk/the-self-running-agency-book/" rel="nofollow" target="_blank">Download The Self-Running Implementation Book</a> <a href="https://facebook.com/groups/dacostacoaching" rel="nofollow" target="_blank">Join my Facebook group ‘The Agency Accelerator’</a> <a href="https://www.dacostacoaching.co.uk/ebook/creating-a-sustainable-profitable-agency/" rel="nofollow" target="_blank">Download the 'Creating A Sustainable &amp; Profitable Agency' book</a> Subscribe &amp; Review Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes! You can subscribe/follow on <a href="https://podcasts.apple.com/gb/podcast/the-agency-accelerator/id1491143609" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/7tCYOdjvgGAvY3DOaxGzZ5?si=haUp1fL7SmWETDowg90EKQ" rel="nofollow" target="_blank">Spotify </a>or directly from my <a href="https://www.dacostacoaching.co.uk/podcast/" rel="nofollow" target="_blank">website</a>. I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments! Thanks so much and see you next week! Rob

Business Development with Lucy Snell

Lucy Snell is the co-founder of Cherry a new business and marketing consultancy for digital agencies. She’s helped agencies win new business for over 20 years.  This was a tour de force conversation covering all things new business. We discuss everything from:  The process of winning new business How to build a strong pipeline selling in this environment hiring new business people How to use social selling Why we’re so scared of picking up the phone  She’s helped win business in pretty much every sector both in the UK and globally. I've worked with all types of creative agencies, across every discipline, of all shapes and sizes from global networks to start-ups.  She has helped win business with big brands such as Rolls Royce, AstraZeneca, Aviva, Channel 4 and SAS as well as smaller, challenger brands. Lucy also created The Agency Growth Academy which is a hybrid online training programme teaching agency owners how to do new business themselves. It’s aimed at smaller agencies that can’t afford to hire someone. Enjoy the chat.

Lucy Snell is the co-founder of Cherry a new business and marketing consultancy for digital agencies. She’s helped agencies win new business for over 20 years.  This was a tour de force conversation covering all things new business. We discuss everything from: <ul> <li>The process of winning new business</li> <li>How to build a strong pipeline</li> <li>selling in this environment</li> <li>hiring new business people</li> <li>How to use social selling</li> <li>Why we’re so scared of picking up the phone</li> </ul> She’s helped win business in pretty much every sector both in the UK and globally. I've worked with all types of creative agencies, across every discipline, of all shapes and sizes from global networks to start-ups.  She has helped win business with big brands such as Rolls Royce, AstraZeneca, Aviva, Channel 4 and SAS as well as smaller, challenger brands. Lucy also created The Agency Growth Academy which is a hybrid online training programme teaching agency owners how to do new business themselves. It’s aimed at smaller agencies that can’t afford to hire someone. Enjoy the chat.

Lucy Snell on creating new business pipelines for agencies