Adam Holden-Bache's guest appearances

Adam Holden-Bache

Art of the Kickstart

Neil Patel

LeBron James

Seth Godin

Joe Hollier

Ted Tieken

Rand Fishkin

Mark Roderick

Austin Evans

Gihan Amarasiriwardena

Adrian Solgaard

Khierstyn Ross

Mark Blackburn

Daniel Levine

Steven Pulver

Ron Lynch

OwlTail

In this week’s episode of Art of the Kickstart, we speak with Adam Holden-Bache, email marketing expert at Enventys Partners. Listen in and learn more about email marketing for crowdfunding campaigns, including how to use it before your project, what to do with email on launch day, and how to get the best ROI from email marketing through the duration of your Kickstarter or Indiegogo campaign.Topics Discussed and Key Crowdfunding Takeaways 	What is email marketing? 	Why email marketing is a key component of a successful crowdfunding campaign 	What kind of results creators can expect to see from their email marketing efforts 	The difference between email marketing performance and Facebook Ad performance 	How to use email marketing before you launch a crowdfunding campaign 	How to use email marketing for a live crowdfunding campaign 	What to consider when vetting a crowdfunding marketing agency 	How to get the best ROI from your email marketing campaignsLinks 	Enventys Partners 	How to Win at B2B Email Marketing by Adam Holden-BacheSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to another edition of Art of the Kickstarter. This is the next episode in the series of interviews where I have been interviewing some of the most amazing marketing people here at Enventys Partners that I get an opportunity to work with every day. Our fourth guest today is Adam Holden-Bache. The director of email marketing and also author of “How to Win at B2B Email Marketing,”. Adam real excited for you to be here today.Adam H.:Glad to be here.Roy Morejon:Adam you’ve been with Enventys Partners now for over a year and a half after successfully selling your email marketing company. Really glad to have you on the show today to talk about email marketing and crowdfunding campaigns. To begin with give us a little bit of a background and tell us a bit about yourself and what you do here at Enventys Partners?Adam H.:Sure. I’ve been in email marketing for pretty much my entire career. Kind of been there since the beginning. As you mentioned just a second ago, I did have an agency that I ran for over 15 years and sold it and we were primarily a B2B email marketing agency. Since then, I’ve kind of moved more to the B2C side and recently I’ve been working with Enventys Partners on crowdfunding campaigns along with any internal projects here too. But it’s been an interesting ride. Emails changed a lot but it’s also stayed the same a lot.Adam H.:A lot of the experience that I’ve had from my career I’ve been able to extend into what we’re doing here. Along with the methodology and strategies for things like testing and stuff like that, we’ve seen a lot of improvements I think in our email marketing process recently and hope to continue that path.Roy Morejon:Absolutely. So let’s start with defining email marketing. Give our audience the Adam version of what exactly email marketing is.Adam H.:Well and I think it’s pretty self-explanatory in that we’re basically using emails to channel for marketing. I think the important thing with email marketing is making sure we’re hitting people at the right time with the right message … really trying to be relevant. I think probably one of the best things email marketing has done, in recent years, is increased its relevancy. We are doing a lot more to improve that. To make sure that we’re using personalization … Doing other things using data to actually make decisions and trying to get the right message in front of the right person so it gives them the most value.Roy Morejon:

In this week’s episode of Art of the Kickstart, we speak with Adam Holden-Bache, email marketing expert at Enventys Partners. Listen in and learn more about email marketing for crowdfunding campaigns, including how to use it before your project, what to do with email on launch day, and how to get the best ROI from email marketing through the duration of your Kickstarter or Indiegogo campaign. Topics Discussed and Key Crowdfunding Takeaways 	What is email marketing? 	Why email marketing is a key component of a successful crowdfunding campaign 	What kind of results creators can expect to see from their email marketing efforts 	The difference between email marketing performance and Facebook Ad performance 	How to use email marketing before you launch a crowdfunding campaign 	How to use email marketing for a live crowdfunding campaign 	What to consider when vetting a crowdfunding marketing agency 	How to get the best ROI from your email marketing campaigns Links 	Enventys Partners 	How to Win at B2B Email Marketing by Adam Holden-Bache Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to another edition of Art of the Kickstarter. This is the next episode in the series of interviews where I have been interviewing some of the most amazing marketing people here at Enventys Partners that I get an opportunity to work with every day. Our fourth guest today is Adam Holden-Bache. The director of email marketing and also author of “How to Win at B2B Email Marketing,”. Adam real excited for you to be here today. Adam H.: Glad to be here. Roy Morejon: Adam you’ve been with Enventys Partners now for over a year and a half after successfully selling your email marketing company. Really glad to have you on the show today to talk about email marketing and crowdfunding campaigns. To begin with give us a little bit of a background and tell us a bit about yourself and what you do here at Enventys Partners? Adam H.: Sure. I’ve been in email marketing for pretty much my entire career. Kind of been there since the beginning. As you mentioned just a second ago, I did have an agency that I ran for over 15 years and sold it and we were primarily a B2B email marketing agency. Since then, I’ve kind of moved more to the B2C side and recently I’ve been working with Enventys Partners on crowdfunding campaigns along with any internal projects here too. But it’s been an interesting ride. Emails changed a lot but it’s also stayed the same a lot. Adam H.: A lot of the experience that I’ve had from my career I’ve been able to extend into what we’re doing here. Along with the methodology and strategies for things like testing and stuff like that, we’ve seen a lot of improvements I think in our email marketing process recently and hope to continue that path. Roy Morejon: Absolutely. So let’s start with defining email marketing. Give our audience the Adam version of what exactly email marketing is. Adam H.: Well and I think it’s pretty self-explanatory in that we’re basically using emails to channel for marketing. I think the important thing with email marketing is making sure we’re hitting people at the right time with the right message … really trying to be relevant. I think probably one of the best things email marketing has done, in recent years, is increased its relevancy. We are doing a lot more to improve that. To make sure that we’re using personalization … Doing other things using data to actually make decisions and trying to get the right message in front of the right person so it gives them the most value. Roy Morejon:

Meet the Experts: Email Marketing for Crowdfunding Campaigns with Adam Holden-Bache