Claudia Masueger's guest appearances

Claudia Masueger

Bottled in China

China Paradigms

The Feast Diaries Podcast

Molly Stevens

Gordon Ramsay

Karen MacNeil

Sasa Radikon

David Lucas

Hannah Williams

Peter Marks

Aylon Steinhart

James Lloyd

Cathy Huyghe

Natalie MacLean

Chris Lowder

Thomas Graziani

Natalie Potts

Andrew Adams

OwlTail

It's episode four! You've waited a fair while (if you've been listening along since last summer you'll know there's been a bit of a gap), but the next episode of the Feast Diaries Podcast - the China series - is here.In this episode, I speak with the inspiring Claudia Masueger of CHEERS Wines. Wine has been in Claudia's family for generations, ever since her great-grandmother used to cart bottles around her home country, Switzerland. After spending a fair amount of time in Asia, Claudia found herself in China and saw an opportunity to change the way the Chinese interacted with wine.If you've ever lived in China, it's very likely that you've stepped foot in one of her stores. A vibrant space that welcomes anyone interested in knowing more about wine - helping them find something that works for them. Selling wine is just the tip of the iceberg of what CHEERS can offer, with courses and various tasting events happening throughout the year.Claudia's passion for people, the family background and a sensibility for the market has allowed her to become a figurehead in the Chinese wine market. Learn all about her fascinating story now!~Website: https://www.cheers-wines.com/LinkedIn: https://www.linkedin.com/company/cheers-wines/  ~The podcast is available to stream on all major podcast platforms, simply tap the play button above to listen now!Music Credit: chill. by sakura Hz https://soundcloud.com/sakurahertz | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 | Free Download / Stream: http://bit.ly/chill-sakuraHz | Music promoted by; Audio Library Support the show (https://foodtryb.com/@feastdiaries)

It's episode four! You've waited a fair while (if you've been listening along since last summer you'll know there's been a bit of a gap), but the next episode of the Feast Diaries Podcast - the China series - is here. In this episode, I speak with the inspiring Claudia Masueger of CHEERS Wines. Wine has been in Claudia's family for generations, ever since her great-grandmother used to cart bottles around her home country, Switzerland. After spending a fair amount of time in Asia, Claudia found herself in China and saw an opportunity to change the way the Chinese interacted with wine. If you've ever lived in China, it's very likely that you've stepped foot in one of her stores. A vibrant space that welcomes anyone interested in knowing more about wine - helping them find something that works for them. Selling wine is just the tip of the iceberg of what CHEERS can offer, with courses and various tasting events happening throughout the year. Claudia's passion for people, the family background and a sensibility for the market has allowed her to become a figurehead in the Chinese wine market. Learn all about her fascinating story now! ~ Website: <a href="https://www.cheers-wines.com/" rel="nofollow" target="_blank">https://www.cheers-wines.com/</a> LinkedIn: <a href="https://www.linkedin.com/company/cheers-wines/" rel="nofollow" target="_blank">https://www.linkedin.com/company/cheers-wines/   </a> ~ The podcast is available to stream on all major podcast platforms, simply tap the play button above to listen now! Music Credit: chill. by sakura Hz <a href="https://soundcloud.com/sakurahertz" rel="nofollow" target="_blank">https://soundcloud.com/sakurahertz</a> | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 | Free Download / Stream: <a href="http://bit.ly/chill-sakuraHz" rel="nofollow" target="_blank">http://bit.ly/chill-sakuraHz</a> | Music promoted by; Audio Library  <a href="https://foodtryb.com/@feastdiaries" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://foodtryb.com/@feastdiaries" rel="nofollow" target="_blank">https://foodtryb.com/@feastdiaries</a>)

Feast Diaries Podcast | Episode 4 | Claudia Masueger - Founder of CHEERS Wines

Claudia Masueger encapsulates the energy needed to thrive in wine retail in China. Originally from Switzerland, Masueger came to China in 2008 with little more than suitcases full of wine to discover if the Chinese market was interested in wine. Today, CHEERS Wines has over forty locations across China. In today’s podcast, we sit down with Claudia to discover her inspiring journey in the industry. She shares insights on how China is becoming an experience economy. We also discuss the importance of e-commerce in China and how both online and in-store are key to healthy wine sales. Learn more about CHEERS Wines: https://www.cheers-wines.com/ Follow the latest stories at www.bottledinchina.com or check us out on instagram @bottled.in.china and make sure to like and subscribe on iTunes and Spotify! 

Claudia Masueger encapsulates the energy needed to thrive in wine retail in China. Originally from Switzerland, Masueger came to China in 2008 with little more than suitcases full of wine to discover if the Chinese market was interested in wine. Today, CHEERS Wines has over forty locations across China. In today’s podcast, we sit down with Claudia to discover her inspiring journey in the industry. She shares insights on how China is becoming an experience economy. We also discuss the importance of e-commerce in China and how both online and in-store are key to healthy wine sales. Learn more about CHEERS Wines: <a href="https://www.cheers-wines.com/" rel="nofollow" target="_blank">https://www.cheers-wines.com/</a> Follow the latest stories at <a href="http://www.bottledinchina.com/" rel="nofollow" target="_blank">www.bottledinchina.com</a> or check us out on instagram @bottled.in.china and make sure to like and subscribe on iTunes and Spotify!

When wine retail meets e-commerce with Claudia Masueger, CEO & Founder of CHEERS Wines

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun franchise CHEERS Wine in Beijing. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine?Highlights of this episode include:2:00 Size of CHEERS6:20 Challenges faced in China, moving stores to shopping malls11:00 How CHEERS keeps the prices in wine so affordable in China13:20 How Claudia first analyzed the wine market in 2008, what she learned and how she applied it17:00 How Claudia rebounded after having a factory burn down and how it was a fresh start to get youngsters in China interested in wine19:00 How the first store achieved positive cash flow in only three weeks21:30 Staying cash flow positive while opening up many more stores24:40 What contracts are involved in franchises29:15 Why some wine players in China fail31:40 Training employees in China40:00 How to integrate all of China's delivery systems into one process43:00 Misconceptions about the consumption of wine in China, and how to understand the marketMore about CHEERS Wine: https://www.cheers-wines.com/cheers-explained/?lang=en======================================================This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: https://daxueconsulting.com/Facebook: https://www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=trueTwitter: https://twitter.com/DaxueConsulting

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun franchise CHEERS Wine in Beijing. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this episode include: 2:00 Size of CHEERS 6:20 Challenges faced in China, moving stores to shopping malls 11:00 How CHEERS keeps the prices in wine so affordable in China 13:20 How Claudia first analyzed the wine market in 2008, what she learned and how she applied it 17:00 How Claudia rebounded after having a factory burn down and how it was a fresh start to get youngsters in China interested in wine 19:00 How the first store achieved positive cash flow in only three weeks 21:30 Staying cash flow positive while opening up many more stores 24:40 What contracts are involved in franchises 29:15 Why some wine players in China fail 31:40 Training employees in China 40:00 How to integrate all of China's delivery systems into one process 43:00 Misconceptions about the consumption of wine in China, and how to understand the market More about CHEERS Wine: <a href="https://www.cheers-wines.com/cheers-explained/?lang=en" rel="nofollow" target="_blank">https://www.cheers-wines.com/cheers-explained/?lang=en</a> ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. More about Daxue Consulting: <a href="https://daxueconsulting.com/" rel="nofollow" target="_blank">https://daxueconsulting.com/</a> Facebook: <a href="https://www.facebook.com/daxueconsulting/" rel="nofollow" target="_blank">https://www.facebook.com/daxueconsulting/</a> Linkedin: <a href="https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true" rel="nofollow" target="_blank">https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true</a> Twitter: <a href="https://twitter.com/DaxueConsulting" rel="nofollow" target="_blank">https://twitter.com/DaxueConsulting</a>

41: How Claudia Masueger started a trendy wine chain in China