Jenn Mathews's guest appearances

Jenn Mathews

SEO Podcast The Unknown Secrets of Internet Marketing

Content and Conversation: SEO Tips from Siege Media

Julia McCoy

Lily Ray

Paddy Moogan

Billy Gene

Brad Smith

Jen Rubio

Brian Dean

Jason Demers

Neville Medhora

Ryan Stewart

Stephan Spencer

Syed Balkhi

Barry Schwartz

John Stevens

Ginny Marvin

OwlTail

The 4 Pillars of Enterprise SEO SuccessMitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.Author: Jenn MathewsSource: https://www.searchenginejournal.com/enterprise-seo/pillars-of-success/--Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram &amp; Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

The 4 Pillars of Enterprise SEO Success Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why. Author: Jenn Mathews Source: <a href="https://www.searchenginejournal.com/enterprise-seo/pillars-of-success/" rel="nofollow" target="_blank">https://www.searchenginejournal.com/enterprise-seo/pillars-of-success/</a> -- Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand! You can also watch his episode here:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHdybmxBQ0NvN2F0UTE4Y3FqOWxMeVEtQm5IUXxBQ3Jtc0trX244enQtWUpTek1wQU12SlpPTHJOYi12dW1HckhIZnBXcXUzYmVuMHhLdmpNeU1CRU03Sk45X09LZFVCUXdiOHEtQS1SZGlqRHNfUF9tWklrYVpmXzJEX2FVVzBTUlRFMTVVVVh5aG5YUHBrSGpzQQ&amp;q=https%3A%2F%2Fbestseopodcast.com%2F&amp;v=4Pd3dyxvYl0" rel="nofollow" target="_blank"> https://bestseopodcast.com/</a> Follow us on:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGhYSzl1OE1VZjV4aUZldmRzbDFsLWNreWo2QXxBQ3Jtc0tuY0pwSkMyN0hpUmgxUWdpTTRHYjdNWVg2WURHSHpJSGlrZWlqVFY2R29sM3BSenhsdUh0RUItcFlZSUcxU2VvT2pDdmFYMGtQaEVkRE1XLS1ISm5HYlZ2eW5SSndLUG95OC1pQTgyNGZLVGJlM0Frcw&amp;q=https%3A%2F%2Fwww.facebook.com%2FEWRDigital&amp;v=MlA95AVG74M" rel="nofollow" target="_blank">https://www.facebook.com/EWRDigital</a><a href="https://www.instagram.com/thebestseopodcast/" rel="nofollow" target="_blank">https://www.instagram.com/thebestseopodcast/</a><a href="https://www.tiktok.com/@bestseopodcast" rel="nofollow" target="_blank">https://www.tiktok.com/@bestseopodcast</a><a href="https://www.linkedin.com/company/bestseopodcast" rel="nofollow" target="_blank">https://www.linkedin.com/company/bestseopodcast</a> Powered by: <a href="https://www.ewrdigital.com/" rel="nofollow" target="_blank">EWRdigital.com</a>Host's: <a href="https://www.linkedin.com/in/mattbertramlive/" rel="nofollow" target="_blank">Matt Bertram</a> &amp; Chris Burres  Disclaimer: For Educational and Entertainment  purposes Only.

Episode 521: The 4 Pillars of Enterprise SEO Success by Jenn Mathews #521

Enterprise SEO is a huge endeavor. With differing opinions from the C-suite, how does one execute a realistic plan of action? The initial hurdles when managing enterprise SEO can be navigating internal departments and setting the right expectations. In this episode of Content &amp; Conversation, we chat with Jenn Mathews, the SEO Manager at GitHub, and discuss how her experiences (Nordstrom, Groupon) thus far have taught her about implementing SEO on a large scale.  Subscribe to C&amp;C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes:  00:27: Jenn’s background and how she landed at GitHub 1:06: GitHub’s technical foundation pre-SEO 2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind 3:14: Beginner vs. advanced keyword topics 5:15: Understanding enterprise intent for a technical audience 6:10: How SEO is defined at GitHub i.e. marketing 7:28: The collaboration between SEO and content creators 8:30: What developer skills overlap with SEO? 10:30: Why SEOs tend to misuse canonicals 12:10: The important of basic HTML understanding 13:00: Common mistakes when growing SEO at the enterprise level 15:18: Educating the C-suite on SEO 16:59: Surprising collaborations with other departments 18:13: What to highlight when reporting metrics to the C-suite 21:45: Focusing on data you can control 22:34: How Google’s update is affecting impressions 24:11: Is there an ideal in-house to agency split? 25:59: How to utilize your budget when growing a department  Show Links:  Follow Jenn on Twitter Follow Jenn on Search Engine Journal Follow Caroline on LinkedIn Send us an email

Enterprise SEO is a huge endeavor. With differing opinions from the C-suite, how does one execute a realistic plan of action? The initial hurdles when managing enterprise SEO can be navigating internal departments and setting the right expectations. In this episode of Content &amp; Conversation, we chat with Jenn Mathews, the SEO Manager at <a href="https://github.com/" rel="nofollow" target="_blank">GitHub</a>, and discuss how her experiences (Nordstrom, Groupon) thus far have taught her about implementing SEO on a large scale. <a href="#" rel="nofollow" target="_blank">Subscribe to C&amp;C</a> <a href="https://podcasts.apple.com/us/podcast/enterprise-seo-with-jenn-mathews-of-github/id1289467174?i=1000519505683" rel="nofollow" target="_blank">Listen on iTunes</a> <a href="https://www.stitcher.com/show/content-and-conversation-seo-tips-from-siege-media/episode/enterprise-seo-with-jenn-mathews-of-github-81509718" rel="nofollow" target="_blank">Listen on Stitcher</a> <a href="https://open.spotify.com/episode/1eiahGCAWgkRDBScQZiHaV" rel="nofollow" target="_blank">Listen on Spotify</a> <h3>Show Notes:</h3> <ul> <li>00:27: Jenn’s background and how she landed at GitHub</li> <li>1:06: GitHub’s technical foundation pre-SEO</li> <li>2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind</li> <li>3:14: Beginner vs. advanced keyword topics</li> <li>5:15: Understanding enterprise intent for a technical audience</li> <li>6:10: How SEO is defined at GitHub i.e. marketing</li> <li>7:28: The collaboration between SEO and content creators</li> <li>8:30: What developer skills overlap with SEO?</li> <li>10:30: Why SEOs tend to misuse canonicals</li> <li>12:10: The important of basic HTML understanding</li> <li>13:00: Common mistakes when growing SEO at the enterprise level</li> <li>15:18: Educating the C-suite on SEO</li> <li>16:59: Surprising collaborations with other departments</li> <li>18:13: What to highlight when reporting metrics to the C-suite</li> <li>21:45: Focusing on data you can control</li> <li>22:34: How Google’s update is affecting impressions</li> <li>24:11: Is there an ideal in-house to agency split?</li> <li>25:59: How to utilize your budget when growing a department</li> </ul> <h3>Show Links:</h3> <ul> <li><a href="https://twitter.com/SEOGoddess" rel="nofollow" target="_blank">Follow Jenn on Twitter</a></li> <li><a href="https://www.searchenginejournal.com/author/jenn-mathews/#close" rel="nofollow" target="_blank">Follow Jenn on Search Engine Journal</a></li> <li><a href="https://www.linkedin.com/in/cegilbert/" rel="nofollow" target="_blank">Follow Caroline on LinkedIn</a></li> <li><a href="mailto:hello@siegemedia.com">Send us an email</a></li></ul>

Enterprise SEO with Jenn Mathews of GitHub