Derek Gleason's guest appearances

Derek Gleason

Matt Report

Content and Conversation: SEO Tips from Siege Media

Growth Marketing Today

CRO.CAFE English

Corey Haines

Joe Howard

Mike Vardy

Nir Eyal

Brian Casel

Michael B. Jordan

Rob Walling

John Lee Dumas

Jason Calacanis

Evan Medeiros

Paul Jarvis

Sean Tierney

Brian Gardner

Kieran Flanagan

Jessica Mehring

OwlTail

I mentor at a local business accelerator for sustainable startups that have community impact. Small -- no, tiny -- startups that are just getting out of the idea phase. More often than not, this is the founder's first leap into running a business. About 6 weeks into this 12 week program, I teach a class on web &amp; marketing. By this point, the founder drowning in information overload. Asking them to learn WordPress is already a massive order: getting them to understand SEO + content? They aren't ready. Today's guest Derek Gleason has something to say about that. As someone who worked early on with CXL and now creating content at Shopify, he's witnessed the gamut of content + SEO projects. We recorded his conversation a while ago, which was a month or two removed from when he and I originally booked, so some of the current events might sound a little outdated. I hope you enjoy today's episode!

I mentor at a local business accelerator for sustainable startups that have community impact. Small -- no, tiny -- startups that are just getting out of the idea phase. More often than not, this is the founder's first leap into running a business. About 6 weeks into this 12 week program, I teach a class on web &amp; marketing. By this point, the founder drowning in information overload. Asking them to learn WordPress is already a massive order: getting them to understand SEO + content? They aren't ready. Today's guest <a href="https://twitter.com/derek_gleason" rel="nofollow" target="_blank">Derek Gleason</a> has something to say about that. As someone who worked early on with <a href="https://cxl.com/" rel="nofollow" target="_blank">CXL </a>and now creating content at Shopify, he's witnessed the gamut of content + SEO projects. We recorded his conversation a while ago, which was a month or two removed from when he and I originally booked, so some of the current events might sound a little outdated. I hope you enjoy today's episode!

Competing with content w/ Derek Gleason

How we create content in 2020 to compete is significantly different than five years ago, and even distinctly different from last year for most people. CXL Live’s Content Lead Derek Gleason is an authoritative voice on content strategy and one that brings great insights into evolving decision making on that front. In this video we discuss some of his newer theories, how that intersects with SEO and how that can inform better results in 2020 and beyond. Subscribe to C&amp;CListen on iTunes Show Agenda &amp; Timestamps: 0:28: You used to edit encyclopedias. What skills did you learn from that experience that help you today? 3:29: Stephen King’s “On Writing” mentions the best writing can come from removing words. Talk about how that concept has helped your writing/editing in the digital world. 4:53: It appears that Google has almost trained a trend of long-form writing that isn’t good writing. Describe its impact and how people can get away from that thinking. 7:35: What are your thoughts on the idea of parasite content? 11:36: The idea of “change-point analysis” – what are its benefits? 15:10: Can you speak to derivative content? 18:30: How can you differentiate from your competitors? Where does brand come into the equation? 25:20: What are you doing differently, or plan to do differently in 2020 compared to last year? 29:50: One thing we implement in our processes is freshness distance. How impactful is this method? 31:35: Is there any actionable tip, tool or resource you’re excited about you’d share with the viewers? Show Notes:  The CXL Institute Blog Listen on Stitcher Listen on Spotify Follow Derek on Twitter Follow Siege on Twitter Follow Ross on Twitter Directed by Cara Brown Send Ross an email 

How we create content in 2020 to compete is significantly different than five years ago, and even distinctly different from last year for most people. CXL Live’s Content Lead <a href="https://twitter.com/derek_gleason" rel="nofollow" target="_blank">Derek Gleason</a> is an authoritative voice on content strategy and one that brings great insights into evolving decision making on that front. In this video we discuss some of his newer theories, how that intersects with SEO and how that can inform better results in 2020 and beyond. <a href="#" rel="nofollow" target="_blank">Subscribe to C&amp;C</a><a href="https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174#episodeGuid=https%3A%2F%2Fwww.siegemedia.com%2F%3Fp%3D19806" rel="nofollow" target="_blank">Listen on iTunes</a> <h3>Show Agenda &amp; Timestamps:</h3> 0:28: You used to edit encyclopedias. What skills did you learn from that experience that help you today? 3:29: Stephen King’s <a href="https://www.amazon.com/Writing-10th-Anniversary-Memoir-Craft/dp/1439156816" rel="nofollow" target="_blank">“On Writing”</a> mentions the best writing can come from removing words. Talk about how that concept has helped your writing/editing in the digital world. 4:53: It appears that Google has almost trained a trend of long-form writing that isn’t good writing. Describe its impact and how people can get away from that thinking. 7:35: What are your thoughts on the idea of parasite content? 11:36: The idea of <a href="https://medium.com/@derek_gleason/identify-high-value-content-c9964017a1f5" rel="nofollow" target="_blank">“change-point analysis”</a> – what are its benefits? 15:10: Can you speak to derivative content? 18:30: How can you differentiate from your competitors? Where does brand come into the equation? 25:20: What are you doing differently, or plan to do differently in 2020 compared to last year? 29:50: One thing we implement in our processes is <a href="https://www.siegemedia.com/seo/freshness-distance" rel="nofollow" target="_blank">freshness distance</a>. How impactful is this method? 31:35: Is there any actionable tip, tool or resource you’re excited about you’d share with the viewers? <h3>Show Notes:</h3> <ul> <li><a href="https://cxl.com/blog/" rel="nofollow" target="_blank">The CXL Institute Blog</a></li> <li><a href="https://www.stitcher.com/podcast/content-and-conversation-seo-tips-from-siege-media?refid=stpr" rel="noopener noreferrer nofollow" target="_blank">Listen on Stitcher</a></li> <li><a href="https://open.spotify.com/show/1lWkqpS9g28mzZemx9KH4L" rel="noopener noreferrer nofollow" target="_blank">Listen on Spotify</a></li> <li><a href="https://twitter.com/Derek_Gleason" rel="nofollow" target="_blank">Follow Derek on Twitter</a></li> <li><a href="https://twitter.com/siegemedia" rel="nofollow" target="_blank">Follow Siege on Twitter</a></li> <li><a href="https://twitter.com/rosshudgens" rel="nofollow" target="_blank">Follow Ross on Twitter</a></li> <li><a href="https://twitter.com/cararbrown" rel="nofollow" target="_blank">Directed by Cara Brown</a></li> <li><a href="mailto:ross@siegemedia.com">Send Ross an email</a> </li></ul>

Content Strategy in 2020 and Beyond w/ Derek Gleason

LEAD

Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that resulted in 130 percent increase in traffic to those posts.

How Updating Content on CXL Increased Traffic to Old Blog Posts by 130% with Derek Gleason – Content Lead at CXL Institute (GMT076)