Chris Lydle's guest appearances

Chris Lydle

Sixteen:Nine - All Digital Signage, Some Snark

WDCast

Melissa Gonzalez

Neil Jordan

Eric Daniel

Jordan Berke

Zak Dychtwald

Michael Owens

Mike Magee

Jeff Baskin

Jodi Krangle

Adam Ferguson

Marcus Osborne

Marcie Merriman

Sara Saldoff

Áine Cain

Brian Bucher

OwlTail

Buy Online Pick-Up in Store, Click &amp; Collect, Ship to Store, BOPIS…no matter what you call it this offering has become a retail table stake. As a crucial fulfillment method, the adoption of BOPIS is phenomenal and in a recent WD study, 86% of consumers rated BOPIS as the number one digital integration they wanted to see in store. Lee Peterson &amp; Google’s Chris Lydle discuss BOPIS efforts, the importance of this not so new retail concept and how brands can be doing it better.

Episode 02: Google, Chris Lydle; Google does BOPIS