Gina Larter's guest appearances

Gina Larter

Managing Marketing

OwlTail

Jeremy Taylor

Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New York City. This is an annual opportunity for the pitch consultants from around the world to meet with the agencies, (global, regional and local) and hear the plans they have for the coming year. Jeremy and Gina sit down to discuss the emerging trends and innovation they saw and heard and share their insights into the state of the agency market and the evolving client/agency relationship. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New York City. This is an annual opportunity for the pitch consultants from around the world to meet with the agencies, (global, regional and local) and hear the plans they have for the coming year. Jeremy and Gina sit down to discuss the emerging trends and innovation they saw and heard and share their insights into the state of the agency market and the evolving client/agency relationship. Listen on Apple: <a href="https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190" rel="nofollow" target="_blank">https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190</a> Listen on Spotify: <a href="https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934" rel="nofollow" target="_blank">https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934</a> Listen on Google: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz" rel="nofollow" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz</a> Listen on Stitcher: <a href="https://www.stitcher.com/show/managing-marketing" rel="nofollow" target="_blank">https://www.stitcher.com/show/managing-marketing</a> Listen on Podbean: <a href="https://managingmarketing.podbean.com/" rel="nofollow" target="_blank">https://managingmarketing.podbean.com/</a> For more episodes of TrinityP3’s Managing Marketing podcast, visit <a href="https://www.trinityp3.com/managing-marketing-podcasts/" rel="nofollow" target="_blank">https://www.trinityp3.com/managing-marketing-podcasts/</a> Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jeremy Taylor And Gina Larter Chat Agencies at the NYC AdForum

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies. The agency pitch process has come under close-scrutiny and vocal industry criticism, particularly during the recent pandemic, when working remotely was placing additional pressure on agencies and their staff. This scrutiny and criticism led to the development and launch of the Pitch Positive Pledge in the UK in 2022, jointly sponsored by the advertiser body, ISBA and the agencies’ IPA. And Gina was involved, on behalf of TrinityP3, in its development. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies. The agency pitch process has come under close-scrutiny and vocal industry criticism, particularly during the recent pandemic, when working remotely was placing additional pressure on agencies and their staff. This scrutiny and criticism led to the development and launch of the Pitch Positive Pledge in the UK in 2022, jointly sponsored by the advertiser body, ISBA and the agencies’ IPA. And Gina was involved, on behalf of TrinityP3, in its development. Listen on Apple: <a href="https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190" rel="nofollow" target="_blank">https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190</a> Listen on Spotify: <a href="https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934" rel="nofollow" target="_blank">https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934</a> Listen on Google: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz" rel="nofollow" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz</a> Listen on Stitcher: <a href="https://www.stitcher.com/show/managing-marketing" rel="nofollow" target="_blank">https://www.stitcher.com/show/managing-marketing</a> Listen on Podbean: <a href="https://managingmarketing.podbean.com/" rel="nofollow" target="_blank">https://managingmarketing.podbean.com/</a> For more episodes of TrinityP3’s Managing Marketing podcast, visit <a href="https://www.trinityp3.com/managing-marketing-podcasts/" rel="nofollow" target="_blank">https://www.trinityp3.com/managing-marketing-podcasts/</a> Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.