Cyrille Brisson's guest appearances

Cyrille Brisson

Ask A Sales Leader: A Forrester Podcast 

Mark Roberge

Bill Clifford

Paula Shannon

Todd Abbott

Steve Capezza

Bryan Hauptman

Judi Hand

Norm Happ

Kurt Heusner

Bruce Hembree

Tony Rossabi

Tom Schutz

Troy Kanter

Matt Harrell

OwlTail

In this episode of "Ask A Sales Leader", Phil interviews Cyrille Brisson, VP of Sales and Marketing of EMEA for Eaton Industries where he manages 2,400 sales people.  Cyrille shares his thoughts on how to lead a large, geographically distributed sales team. Topics include: *How to structure and lead a sales team with a complex matrix of 50 product lines with subsidiaries around the world *How to drive efficiency by focusing on both the individual level and company level by investing massively in enablement, technology, and targeting *How to balance inside vs. field sales, direct vs. channel sales *Why running a time and motion survey is critical to improving efficiency by removing element of waste *How to ensure that your sales people are pre-qualifying deals and equip sales people with skills to represent the value to customers *How modern buyers are calling the shots on the timing of a deal and what the implications to modern selling *Why the shift to digital is difficult for channel partners, and what to do about it *What the attributes of the modern sales leader are and why incorporating continuous improvement practices matters for success *Why digitization and the new subscription revenue model is driving the need for one role that oversees both sales and marketing *Why sales people need to create value out of data created by devices is critical *Why the most important lessons for sales leaders are 1) never stop learning and 2) build intimacy with product and marketing

In this episode of "Ask A Sales Leader", Phil interviews Cyrille Brisson, VP of Sales and Marketing of EMEA for Eaton Industries where he manages 2,400 sales people.  Cyrille shares his thoughts on how to lead a large, geographically distributed sales team. Topics include: *How to structure and lead a sales team with a complex matrix of 50 product lines with subsidiaries around the world *How to drive efficiency by focusing on both the individual level and company level by investing massively in enablement, technology, and targeting *How to balance inside vs. field sales, direct vs. channel sales *Why running a time and motion survey is critical to improving efficiency by removing element of waste *How to ensure that your sales people are pre-qualifying deals and equip sales people with skills to represent the value to customers *How modern buyers are calling the shots on the timing of a deal and what the implications to modern selling *Why the shift to digital is difficult for channel partners, and what to do about it *What the attributes of the modern sales leader are and why incorporating continuous improvement practices matters for success *Why digitization and the new subscription revenue model is driving the need for one role that oversees both sales and marketing *Why sales people need to create value out of data created by devices is critical *Why the most important lessons for sales leaders are 1) never stop learning and 2) build intimacy with product and marketing

Episode #10: Leading large, complex sales teams with Cyrille Brisson, VP of Sales and Marketing EMEA, Eaton Industries