Farah Jesani's guest appearances

Farah Jesani

The Modern Retail Podcast

Loam Listen

Female Startup Club

Claima Stories with Bimma

Inhale Courage Exhale Fear

Herman Miller

Kara Goldin

Andrew Dudum

Nadia Boujarwah

Hana Abaza

Harley Finkelstein

Anthony Marino

Sarah Thompson

James Davis

Bryan Wiener

Ashley Merrill

Rachel Drori

Ariel Kaye

Warby Parker

Michael Kahn

OwlTail

Stripe

In 2019, startup chai brand One Stripe Chai saw coffeeshops as the ticket to its success. Then the pandemic came and everything changed.After a bumpy few months, the brand focused predominately on its direct-to-consumer website and finding online customers. And while its foodservice business has resumed, founder and “chief chai officer” Farah Jesani says she’s still focused primarily on growing the DTC sales.Jesani joined the Modern Retail Podcast and described the quick change. Right before 2020, Jesani said, One Stripe had over 70 coffeeshop wholesale accounts. “That’s where I was like, okay, this feels like this is a viable business. This feels like something we can really grow,” she said. Then the pandemic hit and “everything tanked.”At that time Jesani was faced with a decision: does she close up shop or does she pivot? She opted for the latter, and began testing out consumer-focused products and packaging -- something she had never done before. After a few months of trial and error, it worked. The brand got written up in publications like Bon Appetit, and this helped launched the DTC business -- which Jesani says has remained pretty profitable since launch. “To date, we’ve barely put in any ad dollars,” she said.Now that things are opening back up, Jesani is focusing on growing both DTC and wholesale channels -- although supply chain hiccups have made things slow going. As Jesani described it, 60% of her focus is on DTC and 40% on other retail partnerships. With that, she’s enthusiastic about the prospect of more growth.The hope now, she said, is to find a national retailer. I would love for our concentrates to be in Whole Foods,” she said. “More than that, I would love our concentrates to be the concentrates that are used at the coffee shops at Whole Foods.”

In 2019, startup chai brand One Stripe Chai saw coffeeshops as the ticket to its success. Then the pandemic came and everything changed.After a bumpy few months, the brand focused predominately on its direct-to-consumer website and finding online customers. And while its foodservice business has resumed, founder and “chief chai officer” Farah Jesani says she’s still focused primarily on growing the DTC sales.Jesani joined the Modern Retail Podcast and described the quick change. Right before 2020, Jesani said, One Stripe had over 70 coffeeshop wholesale accounts. “That’s where I was like, okay, this feels like this is a viable business. This feels like something we can really grow,” she said. Then the pandemic hit and “everything tanked.”At that time Jesani was faced with a decision: does she close up shop or does she pivot? She opted for the latter, and began testing out consumer-focused products and packaging -- something she had never done before. After a few months of trial and error, it worked. The brand got written up in publications like Bon Appetit, and this helped launched the DTC business -- which Jesani says has remained pretty profitable since launch. “To date, we’ve barely put in any ad dollars,” she said.Now that things are opening back up, Jesani is focusing on growing both DTC and wholesale channels -- although supply chain hiccups have made things slow going. As Jesani described it, 60% of her focus is on DTC and 40% on other retail partnerships. With that, she’s enthusiastic about the prospect of more growth.The hope now, she said, is to find a national retailer. I would love for our concentrates to be in Whole Foods,” she said. “More than that, I would love our concentrates to be the concentrates that are used at the coffee shops at Whole Foods.”

One Stripe Chai founder Farah Jesani on pivoting from cafés to DTC

The last episode in our Homespace listening series is a deep dive between Amirio Freeman and Farah Jesani of One Stripe Chai into chai, authenticity, origin, and identity. This episode has everything—reflections on history and homespace from Farah, a sublime recipe for One Stripe Chai goodness from Amirio—and we can't think of a better conversation to curl up to during these colder days. Guest:Farah Jesani started One Stripe Chai with the simple goal of bringing chai back to its South Asian roots after realizing that the chai being served in coffee shops was nothing like what she grew up with at home. Since its inception, One Stripe Chai has evolved into a South Asian beverage company that continues to re-introduce classic South Asian drinks, such as haldi doodh. Farah’s goal is to use One Stripe as a platform to reclaim the drinks that reflect her South Asian heritage and upbringing.

The last episode in our Homespace listening series is a deep dive between Amirio Freeman and Farah Jesani of <a href="https://www.onestripechai.com/ourstory" rel="nofollow" target="_blank">One Stripe Chai </a>into chai, authenticity, origin, and identity. This episode has everything—reflections on history and homespace from Farah, a sublime recipe for One Stripe Chai goodness from Amirio—and we can't think of a better conversation to curl up to during these colder days. Guest: Farah Jesani started <a href="https://www.onestripechai.com/ourstory" rel="nofollow" target="_blank">One Stripe Chai </a>with the simple goal of bringing chai back to its South Asian roots after realizing that the chai being served in coffee shops was nothing like what she grew up with at home. Since its inception, <a href="https://www.onestripechai.com/ourstory" rel="nofollow" target="_blank">One Stripe Chai </a>has evolved into a South Asian beverage company that continues to re-introduce classic South Asian drinks, such as haldi doodh. Farah’s goal is to use <a href="https://www.onestripechai.com/ourstory" rel="nofollow" target="_blank">One Stripe</a> as a platform to reclaim the drinks that reflect her South Asian heritage and upbringing.

Deconstructing Chai: In Conversation With Farah Jesani

In Priya’s second interview, she decided to bring on one of her closest and dearest friends, Farah Jesani. She is the co-founder and CEO of her very own South Asian beverage company called One Stripe Chai. She started it back in 2015 when she noticed early on that a lot of places didn’t really have a variety of chai options and if they did, they were either too sweet or too bland, so she decided to reclaim our Indian culture and spices that we grew up with, and create her very own chai products. Now, One Stripe Chai is in over 150 stores across the country! Farah’s entrepreneurial journey and experiences have already enthused so many of their family and friends to pursue their own passions and will definitely motivate and encourage you to take the leap and bet on yourself. Not only does she talk about her business, but her inspiring love story dealing with the challenges of Hindu Muslim relationships and what it took for her and her husband to be together. For more information, please visit www.onestripechai.com and find Farah Jesani on social media: @shorterista @onestripechaico Follow your host Priya Mehta @inspriyation_

In Priya’s second interview, she decided to bring on one of her closest and dearest friends, Farah Jesani. She is the co-founder and CEO of her very own South Asian beverage company called One Stripe Chai. She started it back in 2015 when she noticed early on that a lot of places didn’t really have a variety of chai options and if they did, they were either too sweet or too bland, so she decided to reclaim our Indian culture and spices that we grew up with, and create her very own chai products. Now, One Stripe Chai is in over 150 stores across the country! Farah’s entrepreneurial journey and experiences have already enthused so many of their family and friends to pursue their own passions and will definitely motivate and encourage you to take the leap and bet on yourself. Not only does she talk about her business, but her inspiring love story dealing with the challenges of Hindu Muslim relationships and what it took for her and her husband to be together. For more information, please visit <a href="http://www.onestripechai.com" rel="nofollow" target="_blank">www.onestripechai.com</a> and find Farah Jesani on social media: @shorterista @onestripechaico Follow your host Priya Mehta @inspriyation_

4. Farah Jesani | Becoming Your Own Boss and Infusing Identity & Culture into Your Craft