Ellen Albright's guest appearances

Ellen Albright

Stepping Up To The Plate

Chamber Spotlight

Content Marketing, Engineered Podcast

Liz McCauley

Dan Clouser

Jobany Bedoya

Peggy Kershner

Jonathan Gottschall

Scott Ingram

Mike Feeney

AJ Wilcox

Tyler Lessard

William Hollis

Amy Johnson

John Smith

Mark Miller

Kevin Murphy

Ed Burns

OwlTail

 Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack. Ellen Albright, Marketing and Communications Director at E-T-A Circuit Breakers, is a resourceful North American marketer of one, backed by a corporate marketing team out of their company headquarters in Germany. Marketing plans start with new product introductions which are then supported by industry/application campaigns specific to regional needs. Every campaign has an element of sales support, whether through content assets, multi-touch email workflows, or other downstream activities. Automation is key for Ellen in areas such as lead scoring, lead routing, and targeted email workflows.During the episode Ellen shares how the pandemic offered an opportunity for her to plan a more active role in training channel sales reps on digital marketing and selling, and creating new programs for them to leverage. One of these was a multi-touch email campaign personalized to the rep company utilizing content from E-T-A. This was a win-win, as Ellen had more control over the message, the rep leveraged marketing automation functionality not found in-house, and both could gain a fuller picture of which prospects were engaging and more likely to convert to customers.  For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgengEllen Albright on LinkedInE-T-A Circuit BreakersElectronics Representatives AssociationWomen in Electronics

Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack.  Ellen Albright, Marketing and Communications Director at E-T-A Circuit Breakers, is a resourceful North American marketer of one, backed by a corporate marketing team out of their company headquarters in Germany. Marketing plans start with new product introductions which are then supported by industry/application campaigns specific to regional needs. Every campaign has an element of sales support, whether through content assets, multi-touch email workflows, or other downstream activities. Automation is key for Ellen in areas such as lead scoring, lead routing, and targeted email workflows.During the episode Ellen shares how the pandemic offered an opportunity for her to plan a more active role in training channel sales reps on digital marketing and selling, and creating new programs for them to leverage. One of these was a multi-touch email campaign personalized to the rep company utilizing content from E-T-A. This was a win-win, as Ellen had more control over the message, the rep leveraged marketing automation functionality not found in-house, and both could gain a fuller picture of which prospects were engaging and more likely to convert to customers.  For show links and more, visit the Content Marketing, Engineered podcast blog <a href="https://bit.ly/CMEPodcast" rel="nofollow" target="_blank">https://bit.ly/CMEPodcast</a> Learn more about TREW Marketing <a href="https://www.trewmarketing.com" rel="nofollow" target="_blank">https://www.trewmarketing.com</a> Order the book! Content Marketing, Engineered <a href="https://bit.ly/contentmktgeng" rel="nofollow" target="_blank">https://bit.ly/contentmktgeng</a><ul><li><a href="https://www.linkedin.com/in/ejalbright/" rel="nofollow" target="_blank">Ellen Albright on LinkedIn</a></li><li><a href="https://www.e-t-a.com/home/" rel="nofollow" target="_blank">E-T-A Circuit Breakers</a></li><li><a href="https://era.org/" rel="nofollow" target="_blank">Electronics Representatives Association</a></li><li><a href="https://www.womeninelectronics.com/" rel="nofollow" target="_blank">Women in Electronics</a></li></ul>

How Manufacturing Marketers Impact Rep Growth with Ellen Albright

Ellen Albright discusses K-12 programs to prep students for a direction upon graduation, local companies’ workforce needs, as well as talent retainment and attraction.

Chamber Spotlight | Meet Ellen Albright

Dan talks to Ellen Albright, Communications Director for the Greater Reading Chamber of Commerce and Industry.  They talk about an event that Dan participated in and Ellen helps put together called the Young Leadership Conference.  Over 300 high school students participate in this day long conference and get to hang out with business leaders from the community.  Cool event, great interview!

A day filled with leadership mentoring - Meet Ellen Albright!