Daryl Butler's guest appearances

Daryl Butler

Creatives Talk with Erik Umphery

Business of HYPE

Roy Choi

Hiroshi Fujiwara

Miguel McKelvey

Hasan Minhaj

Miki Agrawal

Ronny Chieng

Tim Brown

Josh Luber

Aurora James

Sébastien Kopp

Kim Jones

Sarah Andelman

Mike Shinoda

Jen Rubio

Ben Hundreds

OwlTail

On today's special episode, jeff hosts a live panel discussion from OMEN with two key players in the progressive gaming industry. Nikan Nadim aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization FaZe Clan. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (Hewlett-Packard).  In recent years esports has skyrocketed into popularity, now becoming a billion dollar industry and soon to surpass more viewership than the NFL, MLB and NBA. Gaming is no longer a "basement activity" but a cultural norm. Companies like HP have developed a product line called OMEN, which focuses on laptops, desktops and accessories for the intent of gaming. Meanwhile groups like FaZe Clan have their own massive social following, marketing agency, apparel line, in-house production studio, talent management business, sales team and much more. Together they are both pushing the agenda of esports, especially during a time where people are finding more relevance in online communities. In this episode they discuss not only the business aspect of gaming, but also its cultural impact. Daryl and Nikan see a bright future for gaming, firmly believing that "everyone is a gamer." Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time. For more info: https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78 https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj https://fazeclan.com/ Social: https://www.instagram.com/fazenikan/?hl=en https://www.instagram.com/omenbyhp/?hl=en https://www.instagram.com/fazeclan/?hl=en   ---   Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

On today's <a href="https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78" rel="nofollow" target="_blank">special episode</a>, jeff hosts a live panel discussion from <a href="https://store.hp.com/us/en/mdp/laptops/hp-omen--1#!&amp;tab=vao" rel="nofollow" target="_blank">OMEN</a> with two key players in the progressive gaming industry. <a href="https://www.instagram.com/fazenikan/?hl=en" rel="nofollow" target="_blank">Nikan Nadim</a> aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization <a href="https://www.instagram.com/fazeclan/?hl=en" rel="nofollow" target="_blank">FaZe Clan</a>. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (<a href="https://www8.hp.com/us/en/home.html" rel="nofollow" target="_blank">Hewlett-Packard</a>).  In recent years esports has skyrocketed into popularity, now becoming a billion dollar industry and soon to surpass more viewership than the NFL, MLB and NBA. Gaming is no longer a "basement activity" but a cultural norm. Companies like HP have developed a product line called <a href="https://www.instagram.com/omenbyhp/?hl=en" rel="nofollow" target="_blank">OMEN</a>, which focuses on laptops, desktops and accessories for the intent of gaming. Meanwhile groups like FaZe Clan have their own massive social following, marketing agency, apparel line, in-house production studio, talent management business, sales team and much more. Together they are both pushing the agenda of esports, especially during a time where people are finding more relevance in online communities. In this episode they discuss not only the business aspect of gaming, but also its cultural impact. Daryl and Nikan see a bright future for gaming, firmly believing that "everyone is a gamer." Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into <a href="https://hypebeast.com/radio" rel="nofollow" target="_blank">HYPEBEAST Radio</a> and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time. For more info: <a href="https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78" rel="nofollow" target="_blank">https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78</a> <a href="https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj" rel="nofollow" target="_blank">https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj</a> <a href="https://fazeclan.com/" rel="nofollow" target="_blank">https://fazeclan.com/</a> Social: <a href="https://www.instagram.com/fazenikan/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/fazenikan/?hl=en</a> <a href="https://www.instagram.com/omenbyhp/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/omenbyhp/?hl=en</a> <a href="https://www.instagram.com/fazeclan/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/fazeclan/?hl=en</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/businessofhype/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/businessofhype/support</a>

FaZe Nikan of FaZe Clan & Daryl Butler of HP

Taj Tashombe

Cassidy Blackwell

Dhane Scotti

An incredible talk with four dynamic creatives who have built a career pushing through resistance  and  are currently rockstars at  Google, AirBnB, HP, and  Oakland Athletics.

#13 Pushing Through Resistance - Taj Tashombe, Cassidy Blackwell, Dhane Scotti,  Daryl Butler

This week I get to speak with Daryl Butler about his inspiring journey that started in finance to know working in marketing with some of the most influential brands and personalities in the world. Daryl's career has included stops at Boost Mobile, Nike, Jordan and now Director of Marketing at Beats by Dre.  In this podcast, we discuss how he birthed the idea for the viral award winning campaign "Straight Outta Somewhere" to promote the movie Straight Outta Compton. His curiosity about culture and what other people are passionate about, continue to inspire him.

#07 Sell It, Account For It And Tell Stories About It With Daryl Butler