Eric Girouard's guest appearances

Eric Girouard

The Startup Story

The A1 Autobody Podcast

Christina Stembel

Kara Goldin

Tiffany Sorya

Ryan Serhant

Andrew Peters

Russ Perry

Brian Burke

Sean Cannell

Jen Esquer

Anna Victoria

Richard Garriott

Tucker Max

Ben Chestnut

Eric Bandholz

Adam Robinson

OwlTail

About this episode My guest this week is Eric Girouard, the founder of BRUNT Workwear. BRUNT Workwear is slowly becoming the workwear brand for those who build the things we see and rely on every day. It is a D2C brand that seeks to serve one of the most underserved demographics out there: tradesmen. If you think about it, how many entrepreneurs begin their business with the target audience of a welder, crane operator, construction worker, or pipeline contractor? Not many startups are geared towards that market. Entrepreneurs are missing a huge opportunity here. Tradesmen are some of the most loyal customers out there. How have they been ignored for so long? In this episode, Eric Girouard is sharing his thoughts on that question with us. He grew up in that demographic but paid no attention to it when he helped build various other startups. This huge, better-than-average income demographic has been so neglected. Tune in to hear how Eric’s entrepreneurial journey led him to start a company that serves this loyal segment of consumers. In this episode, you'll hear:  How Eric was shaped by being raised in a blue-collar family with extremely hard-working parents. How he got into entrepreneurism. His journey from Babson College to BRUNT Workwear. Why he quit a sales job he loved to enter the startup world. The key learnings he got from working with serial entrepreneur Ben Fishman. The importance of learning from those who are ahead of you in business. Why Eric decided to hold off on founding his own startup. Why he used a business model where he built more than one brand. Why a marketplace business takes a unique skill set and is actually very challenging to build. The passion that led Eric to finally start BRUNT Workwear. All about the tradesmen market and why they’re the backbone of the country. How Eric came up with the BRUNT Workwear slogan. The pushback he received during the launch of the startup and how he addressed and solved those problems. How he navigated inventory and decided to build the company very lean.  Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Eric on LinkedIn: https://www.linkedin.com/in/eric-girouard-8b58159/ BRUNT Workwear: http://www.bruntworkwear.com Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.  Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!  Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.   With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory 

<h3>About this episode</h3> <p>My guest this week is Eric Girouard, the founder of BRUNT Workwear. BRUNT Workwear is slowly becoming the workwear brand for those who build the things we see and rely on every day. It is a D2C brand that seeks to serve one of the most underserved demographics out there: tradesmen.</p> <p>If you think about it, how many entrepreneurs begin their business with the target audience of a welder, crane operator, construction worker, or pipeline contractor? Not many startups are geared towards that market. Entrepreneurs are missing a huge opportunity here. Tradesmen are some of the most loyal customers out there. How have they been ignored for so long?</p> <p>In this episode, Eric Girouard is sharing his thoughts on that question with us. He grew up in that demographic but paid no attention to it when he helped build various other startups. This huge, better-than-average income demographic has been so neglected. Tune in to hear how Eric’s entrepreneurial journey led him to start a company that serves this loyal segment of consumers.</p> <h3>In this episode, you'll hear:</h3> <ul> <li>How Eric was shaped by being raised in a blue-collar family with extremely hard-working parents.</li> <li>How he got into entrepreneurism.</li> <li>His journey from Babson College to BRUNT Workwear.</li> <li>Why he quit a sales job he loved to enter the startup world.</li> <li>The key learnings he got from working with serial entrepreneur Ben Fishman.</li> <li>The importance of learning from those who are ahead of you in business.</li> <li>Why Eric decided to hold off on founding his own startup.</li> <li>Why he used a business model where he built more than one brand.</li> <li>Why a marketplace business takes a unique skill set and is actually very challenging to build.</li> <li>The passion that led Eric to finally start BRUNT Workwear.</li> <li>All about the tradesmen market and why they’re the backbone of the country.</li> <li>How Eric came up with the BRUNT Workwear slogan.</li> <li>The pushback he received during the launch of the startup and how he addressed and solved those problems.</li> <li>How he navigated inventory and decided to build the company very lean.</li> </ul> <h3>Resources from this episode</h3> <p>Join Grindology: <a href="https://grindology.com/" rel="nofollow" target="_blank">https://grindology.com/</a></p> <p>ExpressVPN: Get 3 Months Free → <a href="http://ExpressVPN.com/StartupStory" rel="nofollow" target="_blank">ExpressVPN.com/StartupStory</a></p> <p>Get Emails: <a href="https://app.getemails.com/referrals/newaccount?ref=R18HWW5" rel="nofollow" target="_blank">https://app.getemails.com/referrals/newaccount?ref=R18HWW5</a></p> <p>The Startup Story Inner Circle: <a href="https://www.thestartupstory.co/vip" rel="nofollow" target="_blank">https://www.thestartupstory.co/vip</a><br/> The Startup Story on LinkedIn: <a href="https://www.linkedin.com/company/thestartupstory" rel="nofollow" target="_blank">https://www.linkedin.com/company/thestartupstory</a><br/> The Startup Story is now on YouTube: <a href="https://www.youtube.com/jamesmckinney" rel="nofollow" target="_blank">https://www.youtube.com/jamesmckinney</a><br/> The Startup Story on Instagram: <a href="https://www.instagram.com/thestartupstory" rel="nofollow" target="_blank">https://www.instagram.com/thestartupstory</a></p> <p>Eric on LinkedIn: <a href="https://www.linkedin.com/in/eric-girouard-8b58159/" rel="nofollow" target="_blank">https://www.linkedin.com/in/eric-girouard-8b58159/</a></p> <p>BRUNT Workwear: <a href="http://www.bruntworkwear.com" rel="nofollow" target="_blank">http://www.bruntworkwear.com</a></p> <h3>Share the podcast</h3> <p>The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.</p> <p>First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. </p> <p>Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! </p> <p>Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.  </p> <p>With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!</p> <h3>EPISODE CREDITS</h3> <p>If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.</p> <p>He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.</p> <p>Contact him today at <a href="https://emeraldcitypro.com/startupstory" rel="nofollow" target="_blank">https://emeraldcitypro.com/startupstory</a> </p>

Eric Girouard, founder of BRUNT Workwear

Eric is an entrepreneur with a ton of experience in online retail. He is the owner and CEO of his newest project is Brunt Workwear

Episode 47: Eric Girouard