Jordana Merkin's guest appearances

Jordana Merkin

The Small Nonprofit

Digital Marketing Therapy

We Are For Good Podcast - The Podcast for Nonprofits

The Influential Nonprofit

OwlTail

About Jordana Merkin: With an outsider’s perspective and an insider’s knowledge, she equips small nonprofits with the tools and knowledge to share their big stories — raising awareness and funds for their missions. She has worked with both local and national organizations with varied missions, budgets, and resources, developing and executing marketing plans for multichannel fundraising campaigns, public awareness projects, programmatic initiatives, and volunteer recruitment. She loves dreaming big for her partner organizations while creating practical plans for them to identify and achieve their goals. Key Takeaways:Your organization should sound human since people connect to people. Don’t sacrifice authenticity for fear of not looking like a professional. If you want people to trust you, you’ve got to show them your authentic humanity. Align yourself internally with the “why” of the organization. Everyone must collaborate in coming up with that brand mission and message by asking themselves why they do what they do, and asking that question three times more in order to get to the root purpose. “Show me you know me” is a reminder for people to always keep in mind the target audience that they are speaking to whenever they make any kind of content. Don’t try to convince anyone, instead, attract the people that are for your organization. Speak to the people that are aligned to your organization’s mission and values. Remember that your organization is not for everyone and that when you try to speak to everyone, you end up speaking to no one.  “Your organization should sound human, It should have a voice that people can connect to. People give to people, people connect to people. “ “The authentic piece comes from identifying that brand voice and using it consistently and clearly. That's what's gonna build trust more than sounding like a buttoned up, boring organization. Let that personality shine through and that is actually how you'll build that trust.” “Getting everyone aligned internally is really important because then you have that clear message to convey to everyone else. Every opportunity to answer the question (why you do what you do) is an opportunity for everyone to give the same answer.” “Use the right words to tell the right story to the right people and at the right time.” - Jordana Merkin  Reach out to Jordana Merkin at:Website: https://www.voiceforgoodmarketing.com/LinkedIn: https://www.linkedin.com/in/jordana-merkin Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here!   Connect with Maryanne Dersch: maryanne@courageouscommunication.com

About Jordana Merkin: With an outsider’s perspective and an insider’s knowledge, she equips small nonprofits with the tools and knowledge to share their big stories — raising awareness and funds for their missions. She has worked with both local and national organizations with varied missions, budgets, and resources, developing and executing marketing plans for multichannel fundraising campaigns, public awareness projects, programmatic initiatives, and volunteer recruitment. She loves dreaming big for her partner organizations while creating practical plans for them to identify and achieve their goals. Key Takeaways:<ul><li>Your organization should sound human since people connect to people. Don’t sacrifice authenticity for fear of not looking like a professional. If you want people to trust you, you’ve got to show them your authentic humanity. </li><li>Align yourself internally with the “why” of the organization. Everyone must collaborate in coming up with that brand mission and message by asking themselves why they do what they do, and asking that question three times more in order to get to the root purpose. </li><li>“Show me you know me” is a reminder for people to always keep in mind the target audience that they are speaking to whenever they make any kind of content. </li><li>Don’t try to convince anyone, instead, attract the people that are for your organization. Speak to the people that are aligned to your organization’s mission and values. Remember that your organization is not for everyone and that when you try to speak to everyone, you end up speaking to no one. </li></ul> “Your organization should sound human, It should have a voice that people can connect to. People give to people, people connect to people. “ “The authentic piece comes from identifying that brand voice and using it consistently and clearly. That's what's gonna build trust more than sounding like a buttoned up, boring organization. Let that personality shine through and that is actually how you'll build that trust.” “Getting everyone aligned internally is really important because then you have that clear message to convey to everyone else. Every opportunity to answer the question (why you do what you do) is an opportunity for everyone to give the same answer.” “Use the right words to tell the right story to the right people and at the right time.” - Jordana Merkin Reach out to Jordana Merkin at:Website: <a href="https://www.voiceforgoodmarketing.com/" rel="nofollow" target="_blank">https://www.voiceforgoodmarketing.com/</a>LinkedIn: <a href="https://www.linkedin.com/in/jordana-merkin" rel="nofollow" target="_blank">https://www.linkedin.com/in/jordana-merkin</a> Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at <a href="http://www.theinfluentialnonprofit.com" rel="nofollow" target="_blank">www.theinfluentialnonprofit.com</a> <a href="https://calendly.com/maryanne-cc/quickie-call-with-maryanne?month=2023-04" rel="nofollow" target="_blank">Book your quickie intro call with Maryanne here! </a> Connect with Maryanne Dersch: <a href="mailto:maryanne@courageouscommunication.com">maryanne@courageouscommunication.com</a>

Jordana Merkin: Showing Your Authentic Humanity in Business

Are you struggling to connect with your audience and make an impact with your organization's messaging? In this episode of The Small Nonprofit Podcast, I speak with Jordana Merkin, founder and CEO of Voice for Good, about the power of words in moving people to action. Join us as we dive into the world of nonprofit messaging and show you how to make a lasting impact with your words.Key Highlights: The importance of a messaging guide for your nonprofitStrategies for crafting a consistent message that brings together all stakeholdersCommon messaging mistakes nonprofits make and how to avoid themThe power of language in motivating and moving people to actionConnect with Jordana: LinkedIn: http://linkedin.com/in/jordana-merkin/Instagram: https://www.instagram.com/voiceforgood/Website:  https://www.voiceforgoodmarketing.com/Freebie: https://www.voiceforgoodmarketing.com/prompts (download a free guide to building your messaging guide)Our friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).

Are you struggling to connect with your audience and make an impact with your organization's messaging? In this episode of The Small Nonprofit Podcast, I speak with Jordana Merkin, founder and CEO of Voice for Good, about the power of words in moving people to action. Join us as we dive into the world of nonprofit messaging and show you how to make a lasting impact with your words.Key Highlights: <ul><li>The importance of a messaging guide for your nonprofit</li><li>Strategies for crafting a consistent message that brings together all stakeholders</li><li>Common messaging mistakes nonprofits make and how to avoid them</li><li>The power of language in motivating and moving people to action</li></ul>Connect with Jordana: LinkedIn: <a href="http://linkedin.com/in/jordana-merkin/" rel="nofollow" target="_blank">http://linkedin.com/in/jordana-merkin/</a>Instagram: <a href="https://www.instagram.com/voiceforgood/" rel="nofollow" target="_blank">https://www.instagram.com/voiceforgood/</a>Website:  <a href="https://www.voiceforgoodmarketing.com/" rel="nofollow" target="_blank">https://www.voiceforgoodmarketing.com/</a>Freebie: <a href="https://www.voiceforgoodmarketing.com/prompts" rel="nofollow" target="_blank">https://www.voiceforgoodmarketing.com/prompts</a> (download a free guide to building your messaging guide) Our friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: <a href="https://www.keela.co/consultant/the-good-partnership" rel="nofollow" target="_blank">https://www.keela.co/consultant/the-good-partnership</a> (and don't forget that <a href="https://www.keela.co/consultant/the-good-partnership" rel="nofollow" target="_blank">Keela</a> offers our listeners 40% off their first year's subscription).

moving people with words with Jordana Merkin

Are you being effective with your marketing when you're in the downtime between campaigns and events? Building your business happens in the in-between moments. Jordana Merkin is here to share how you to think about your marketing activities when you have some quieter moments in your organization. https://thefirstclick.net/191

Are you being effective with your marketing when you're in the downtime between campaigns and events? Building your business happens in the in-between moments. Jordana Merkin is here to share how you to think about your marketing activities when you have some quieter moments in your organization. <a href="https://thefirstclick.net/191" rel="nofollow" target="_blank">https://thefirstclick.net/191</a>

Ep 191 | Marketing Activities for Your Off-Season with Jordana Merkin

Meet Jordana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧 EPISODE HIGHLIGHTSJordana’s story and journey to where she is today (4:00)Where to start when you're trying to create messaging for organizations (6:00)Brand voice and the importance of the way you choose your words (22:00)Key steps to building a marketing plan for the off season (28:00)Jordana’s lessons learned throughout her nonprofit marketing career (34:00)A powerful moment of philanthropy in Jordana’s life (36:00)Jordana’s One Good Thing: Keep learning. (40:00)For more information and episode details visit: www.weareforgood.com/episode/259The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen whenYou know we believe in shaking things up and disrupting the status quo. That’s why we’re excited to share a new podcast that’s doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let’s build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you! 🥳Support the showSupport the We Are For Good PodcastWe believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter 

Meet <a href="https://weareforgood.us18.list-manage.com/track/click?u=aefe414cc9bd885da2f19516e&amp;id=337469efb1&amp;e=56128f7d8c" rel="nofollow" target="_blank">J</a><a href="https://weareforgood.us18.list-manage.com/track/click?u=aefe414cc9bd885da2f19516e&amp;id=1f45b75d19&amp;e=56128f7d8c" rel="nofollow" target="_blank">o</a><a href="https://weareforgood.us18.list-manage.com/track/click?u=aefe414cc9bd885da2f19516e&amp;id=70cff3f25f&amp;e=56128f7d8c" rel="nofollow" target="_blank">rdana</a>. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧 EPISODE HIGHLIGHTS<ul><li>Jordana’s story and journey to where she is today (4:00)</li><li>Where to start when you're trying to create messaging for organizations (6:00)</li><li>Brand voice and the importance of the way you choose your words (22:00)</li><li>Key steps to building a marketing plan for the off season (28:00)</li><li>Jordana’s lessons learned throughout her nonprofit marketing career (34:00)</li><li>A powerful moment of philanthropy in Jordana’s life (36:00)</li><li>Jordana’s One Good Thing: Keep learning. (40:00)</li></ul> For more information and episode details visit: <a href="https://www.weareforgood.com/episode/259" rel="nofollow" target="_blank">www.weareforgood.com/episode/259</a> The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week! Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit <a href="http://www.weareforgood.com/hello" rel="nofollow" target="_blank">www.weareforgood.com/hello</a> About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen whenYou know we believe in shaking things up and disrupting the status quo. That’s why we’re excited to share a new podcast that’s doing just that. Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit <a href="http://futurenonprofit.com/" rel="nofollow" target="_blank">futurenonprofit.com</a>. Let’s build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at <a href="https://virtuous.org/" rel="nofollow" target="_blank">Virtuous</a>. Thank you to <a href="https://www.communityboost.org/" rel="nofollow" target="_blank">Community Boost</a>, <a href="https://www.donorsearch.net/" rel="nofollow" target="_blank">DonorSearch</a>, <a href="https://www.feathr.co/" rel="nofollow" target="_blank">Feathr</a> and <a href="https://philanthropy.network/" rel="nofollow" target="_blank">Philanthropy Network</a> for your support. We are honored to lock arms with you! 🥳<a href="https://www.buzzsprout.com/1258940/support" rel="payment nofollow" target="_blank">Support the show</a> <a href="https://www.buzzsprout.com/1258940/support" rel="nofollow" target="_blank">Support the We Are For Good Podcast </a>We believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. <a href="https://www.weareforgoodcommunity.com" rel="nofollow" target="_blank">Join the We Are For Good Community</a> You can think of it as the after-party to each podcast episode 🥳 Say hi👇 <a href="https://www.linkedin.com/company/600479/admin/" rel="nofollow" target="_blank">LinkedIn </a>/<a href="https://www.instagram.com/weareforgood/?hl=en" rel="nofollow" target="_blank"> Instagram </a>/ <a href="https://www.facebook.com/weareforgood" rel="nofollow" target="_blank">Facebook</a> / <a href="https://www.youtube.com/@weareforgood/videos" rel="nofollow" target="_blank">YouTube</a> / <a href="https://twitter.com/weareforgood_" rel="nofollow" target="_blank">Twitter </a>