Percept Audit's guest appearances

Percept Audit

The ClickZ Digital Marketing Podcast

Tom Goodwin

Dan Gilbert

James Patterson

Andrew Campbell

Mark Evans

Kelvin Newman

Eric Bozinny

Jeremy Epstein

Scott Brinker

Ben Williams

James Briscoe

Nick Wilsdon

Parry Malm

Wayne Blodwell

Richard Robinson

OwlTail

Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.

29. Why do brands in-house their media buying? James Briscoe, Percept Audit