Jacob Carlson's guest appearances

Jacob Carlson

Social Capital

Modern Mad Men

Deff-initely Milwaukee

Peak Performance Selling

Art of Retreat - SPARKs

Respect My Region Presents: The RMR Podcast

Grassroots Marketing

Ian Buchanan

Bob Burg

Ian Abston

Jason Treu

David Katz

Drew McLellan

Agostino Pintus

Rick Simpson

Jake Dunlap

Jay Leno

Andy Paul

Mark Lewis

Jeremy Prach

Jonathan Stark

Wayne Breitbarth

OwlTail

The RMR Podcast: Music, Cannabis, and Marketing On this episode of the RMR Podcast, Mitch talks with Jacob Carlson of EzHire Cannabis. EzHire Cannabis provides a hiring platform for the cannabis industry. Known as the "Indeed for Weed", they seek to connect businesses to qualified applicants. Today we talk about cannabis tech, hiring within cannabis, and more. More at www.respectmyregion.com

The RMR Podcast: Music, Cannabis, and Marketing On this episode of the RMR Podcast, Mitch talks with Jacob Carlson of EzHire Cannabis. EzHire Cannabis provides a hiring platform for the cannabis industry. Known as the "Indeed for Weed", they seek to connect businesses to qualified applicants. Today we talk about cannabis tech, hiring within cannabis, and more. More at <a href="http://www.respectmyregion.com" rel="nofollow" target="_blank">www.respectmyregion.com</a>

The RMR Podcast Ep 41: Jacob Carlson of EzHire Cannabis

EzHire Cannabis is planning on launching a brand new platform to help with hiring. Our goal is to make the process of getting noticed, interviewed and hired in the cannabis industry. We speak with Jacob Carlson. Our Co-Founders met at HubSpot (HUBS) and have been able to grow a team of proven experts on growing and scaling a product. Our co-founder just left HubSpot to focus on full time and we are expecting for massive growth in 2022. We are also a black-owned and founded business by Jacob's family being from Ethiopia, we believe we are the only or one of the only business who can claim that in our space.EzHire announced today the launch of a professional hiring enablement platform serving the cannabis industry. EzHire is poised to change the way candidates and employers engage in the rapidly developing industry, with a focus on increasing diversity and reducing hiring costs for U.S. cannabis companies.To date, EzHire has managed to build an expansive candidate database of over 3,000 curated candidates, each with a personal video introduction. Projected to reach $43 billion by 2025, the cannabis industry is plagued by employee turnover, with companies seeing an average of 40-60% of staff leave within just two months (The National Cannabis Industry Association). EzHire’s proprietary platform offers employees video introductions, which can be shared and rated across HR professionals.“The idea that upwards of 60% of candidates churn in their first 120 days is a failure in how candidates are currently evaluated,” said Jacob Carlson, founder, and CEO, EzHire. We saw an opportunity in 2020 to present better, more complete candidates to a growing industry.”Over the past several months, upstarts in the cannabis staffing space, including Vangst, which is backed by Snoop Dogg’s Casa Verde, have raised significant funding to help improve hiring in the space.Carlson is adamant that those platforms are missing the mark and EzHire is bootstrapping the company’s platform launch after exceeding six-figure profit in 2020, despite interest from venture capital firms. “We started EzHire to remove recruiters from the equation and connect candidates with real employment opportunities, not simply to fill ‘gigs’ in the space. We believe that combining our technology with the creation of a candidate-centric experience will trump VC-backed recruiters.”The subscription-based EzHire platform helps startups and multi-state operators grow by connecting cannabis businesses to high-quality candidates. The platform’s free online job search tools connect professional applicants with high-quality employment opportunities that meet their individual skills and experience.'According to research firm Benzinga, the U.S. cannabis industry is not meeting diverse hiring goals, with just 17% of executive positions occupied by minority team members. Minority entrepreneurs are also underrepresented in the industry. Around 400,000 U.S. workers are employed by the cannabis industry, with that number projected to grow to 750,000 by 2025.A leading U.S. cannabis company challenged EzHire with meeting its accelerated growth goals in preparation for IPO. In three months, the platform filled 100% of the company’s 40 open positions, attracted 8,000+ applicants and oversaw 200+ interviews. To strengthen the applicant pool, EzHire offers candidate development tools designed specifically for the cannabis industry,including a virtual learning center and local Community Managers.Labor is the highest expense impacting U.S. cannabis companies, according to the National Cannabis Industry Association. Professional interest in joining the field is high, with cannabis job postings receiving an average of 150+ applicants within one day. The cost to replace an entry-level team member in the industry is 30-50% of the position’s annual salary.

EzHire Cannabis is planning on launching a brand new platform to help with hiring. Our goal is to make the process of getting noticed, interviewed and hired in the cannabis industry. We speak with Jacob Carlson.  Our Co-Founders met at HubSpot (HUBS) and have been able to grow a team of proven experts on growing and scaling a product. Our co-founder just left HubSpot to focus on full time and we are expecting for massive growth in 2022. We are also a black-owned and founded business by Jacob's family being from Ethiopia, we believe we are the only or one of the only business who can claim that in our space. EzHire announced today the launch of a professional hiring enablement platform serving the cannabis industry. EzHire is poised to change the way candidates and employers engage in the rapidly developing industry, with a focus on increasing diversity and reducing hiring costs for U.S. cannabis companies. To date, EzHire has managed to build an expansive candidate database of over 3,000 curated candidates, each with a personal video introduction. Projected to reach $43 billion by 2025, the cannabis industry is plagued by employee turnover, with companies seeing an average of 40-60% of staff leave within just two months (The National Cannabis Industry Association). EzHire’s proprietary platform offers employees video introductions, which can be shared and rated across HR professionals. “The idea that upwards of 60% of candidates churn in their first 120 days is a failure in how candidates are currently evaluated,” said Jacob Carlson, founder, and CEO, EzHire. We saw an opportunity in 2020 to present better, more complete candidates to a growing industry.” Over the past several months, upstarts in the cannabis staffing space, including Vangst, which is backed by Snoop Dogg’s Casa Verde, have raised significant funding to help improve hiring in the space. Carlson is adamant that those platforms are missing the mark and EzHire is bootstrapping the company’s platform launch after exceeding six-figure profit in 2020, despite interest from venture capital firms. “We started EzHire to remove recruiters from the equation and connect candidates with real employment opportunities, not simply to fill ‘gigs’ in the space. We believe that combining our technology with the creation of a candidate-centric experience will trump VC-backed recruiters.” The subscription-based EzHire platform helps startups and multi-state operators grow by connecting cannabis businesses to high-quality candidates. The platform’s free online job search tools connect professional applicants with high-quality employment opportunities that meet their individual skills and experience. ' According to research firm Benzinga, the U.S. cannabis industry is not meeting diverse hiring goals, with just 17% of executive positions occupied by minority team members. Minority entrepreneurs are also underrepresented in the industry. Around 400,000 U.S. workers are employed by the cannabis industry, with that number projected to grow to 750,000 by 2025. A leading U.S. cannabis company challenged EzHire with meeting its accelerated growth goals in preparation for IPO. In three months, the platform filled 100% of the company’s 40 open positions, attracted 8,000+ applicants and oversaw 200+ interviews. To strengthen the applicant pool, EzHire offers candidate development tools designed specifically for the cannabis industry, including a virtual learning center and local Community Managers. Labor is the highest expense impacting U.S. cannabis companies, according to the National Cannabis Industry Association. Professional interest in joining the field is high, with cannabis job postings receiving an average of 150+ applicants within one day. The cost to replace an entry-level team member in the industry is 30-50% of the position’s annual salary.

EzHire Cannabis and Professional Hiring Enablement with Jacob Carlson

Helium

Did you know that if you read just 10-15 minutes a day, you can read 10-15 books a year?! A pair of Milwaukee men are making sure access to those books is easier than ever. In this episode of Deff-initely Milwaukee, Carl Deffenbaugh sits down with the co-founders of Helium Books, Ian Buchanan and Jacob Carlson. They launched the book delivery system back in 2019. Helium Books brings your favorite titles right to your doorstep and (for now) it's free of charge. You'll learn why Buchanan and Carlson quit their respective careers to pursue Helium Books. Plus, you'll get a list of recommended reads for all ages and interests.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you know that if you read just 10-15 minutes a day, you can read 10-15 books a year?! A pair of Milwaukee men are making sure access to those books is easier than ever. In this episode of Deff-initely Milwaukee, Carl Deffenbaugh sits down with the co-founders of Helium Books, Ian Buchanan and Jacob Carlson. They launched the book delivery system back in 2019. Helium Books brings your favorite titles right to your doorstep and (for now) it's free of charge. You'll learn why Buchanan and Carlson quit their respective careers to pursue Helium Books. Plus, you'll get a list of recommended reads for all ages and interests.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Helium Books Co-Founders Ian Buchanan and Jacob Carlson

We get to learn about Jacob's journey into sales and how he is able to perform year over year. A lot of great tips and takeaways here to help you level up!

2 Jacob Carlson

About Jacob Carlson &amp; Ian Buchanan Jacob Carlson graduated from the University of Wisconsin-La Crosse as a Business Management major with an emphasis in Marketing, along with a minor in Sustainable Business. Jacob specializes in customer life cycle marketing focusing on customer retention and brand loyalty for Concentrix as a Program Coordinator, where he is employed full-time. Jacob is also the co-founder of Helium, which is a new start-up in Milwaukee, dedicated to bringing books to readers. Ian Buchanan learned the necessity of relationship-building to success while part-owner and operator of a budding lawn care business in high school. Now, with his long-time friend and past business partner, Jacob, Ian has launched Helium - a free book delivery service offered in his hometown of Milwaukee. Ian works full-time in a financial consultant role, spending nights and weekends developing Helium, much of his time being spent leveraging connections in an effort to grow the business.   What is Helium? Ian: “I noticed a big inefficiency within the system. Libraries have, you know, limited books at each library. But this, the Milwaukee County system works together so they share resources and I realized if I wanted a book in my local library, it might not be there, but it might be at a library a few miles away. So, why not take that step out of it, take my travel out of it and have someone do it for me. So that's where the idea came for Helium where we deliver the books for you. We bring them from the library that they're at within the system to your desired location.”   What methods and avenues have you explored while trying to build your network and getting the message out about your company Helium? Jacob: “Recently, it's just been reaching out to a lot of different media outlets and media mediums. I'm really just following up via email and you know, working connections that we've either had from the past, whether it be through school or even family friends, and really just making sure of, hey, this is our idea, this is helium and selling more or less right now the idea of rather than us.”   How have you, and how are you tackling this? Especially while you're working full time. Ian: “It's tough. Obviously, you're working from nine to five and you're devoting that time to the job that's generating your income and you have to, and it's the right decision. But you know, it's really taking advantage and leveraging your nights and weekends from our opinion.”   Any advice you can offer on still having somewhat a social life and engaging with family and friends as well? Jacob: “I think just setting priorities. And again, even just your note about time management is absolutely huge because you know, you're tied down to so many obligations outside of work just in life with hanging out with friends, family affairs, et cetera, let alone running a business on this side.”   Can you share with me your most successful or favorite networking story/experience that you’ve had? Jacob: “I would say look no further than, you know, our mutual friend and actually a family friend of ours, Martha Kerrigan. And they've just been a huge, huge blessing obviously to my family and me in general outside of Helium. But even Helium in general.”   How do you stay in front of or best nurture your network community? Ian: “I think we all get inundated, whether it be on LinkedIn, through email with connection requests and you know, pleads for our time and a lot of that. A lot of the time we just let that go by the wayside. We deem it non-important, but for the ones for the main connections that do stick, I think it's important to just go beyond that initial meeting.” Jacob: “we're reaching out to local podcasters like yourself, we're reaching out to different media outlets and really just carving the time…”   What advice do you have for the professional on growing their network? Jacob: “Just make a point to reach out. I did read a book a few months ago, just, I forget the title of it. The whole purpose of it was to just set aside time each and every day to reach out to people that you think could be valuable to add to your network.” Ian: “You can essentially create an own your own roadmap from, you know, other people with a certain job title maybe that you're aspiring to have.”   Digital networking or traditional networking? Ian: “I'm definitely more introverted personality-wise…So, I kind of tend to gravitate towards that digital, definitely. Not anything against your traditional networking. For me, it's just a little bit more intimidating.” Jacob: “With digital networking, in today's day and age, you just have more poles in the water. It's so much easier to get a response and connect with people instead of, you know, maybe just having two or three poles in the water where you know, you're trying to follow up or meet him at a certain obligation or event.”   If you could go back to your 20-year-old self, what would you tell yourself to do more or less of regarding your career? Ian: “Just do something, because I was just so, I mean, being introverted I was just so passive and I knew, I mean I guess I didn't really know exactly what I wanted to do, but I knew that a finance or accounting related role was in the future coming out of graduation…” Jacob: “just taking a step back and applying some type of focus. I think especially, you know, just at the undergraduate level. In my experience, it's so easy to just get bogged down in, you know, just certain capstone classes whether you have a job or not. And one thing I wish I would've done is sticking with the American marketing association at the University of Wisconsin – La Crosse, something I did my junior year absolutely loved it.”   What book are you reading right now? Ian: “The book I'm currently reading is called Bad Blood by John Carreyrou. It's kind of an exposé on Theranos, a Silicon Valley startup that was once valued at $9 billion back in 2013, I think it was. And it's gone defunct since and it really just details kind of how everything was a fraud from the get-go.” Jacob: “I'm reading, and I actually just finished reading, gosh, want to say yesterday, maybe the day before; it's called Untethered Soul: A Journey Beyond Yourself. And it's really just focused on awareness and consciousness and really taking a step back.”   Any final words of advice for our listeners? Jacob: “Don't be afraid to take gambles, take risks, bet on yourself.” Ian: “You're going to deal with a lot of rejection or just no responses, if you reach out to people…just brush it off.”   You can get in contact with Jacob and Ian at: Jacob’s Email: jacob@heliumbooks.com(link sends e-mail) Ian’s Email: ian@heliumbooks.com(link sends e-mail) Jacob’s LinkedIn: Click Here Ian’s LinkedIn: Click Here

About Jacob Carlson &amp; Ian Buchanan Jacob Carlson graduated from the University of Wisconsin-La Crosse as a Business Management major with an emphasis in Marketing, along with a minor in Sustainable Business. Jacob specializes in customer life cycle marketing focusing on customer retention and brand loyalty for Concentrix as a Program Coordinator, where he is employed full-time. Jacob is also the co-founder of Helium, which is a new start-up in Milwaukee, dedicated to bringing books to readers. Ian Buchanan learned the necessity of relationship-building to success while part-owner and operator of a budding lawn care business in high school. Now, with his long-time friend and past business partner, Jacob, Ian has launched Helium - a free book delivery service offered in his hometown of Milwaukee. Ian works full-time in a financial consultant role, spending nights and weekends developing Helium, much of his time being spent leveraging connections in an effort to grow the business.   What is Helium? Ian: “I noticed a big inefficiency within the system. Libraries have, you know, limited books at each library. But this, the Milwaukee County system works together so they share resources and I realized if I wanted a book in my local library, it might not be there, but it might be at a library a few miles away. So, why not take that step out of it, take my travel out of it and have someone do it for me. So that's where the idea came for Helium where we deliver the books for you. We bring them from the library that they're at within the system to your desired location.”   What methods and avenues have you explored while trying to build your network and getting the message out about your company Helium? Jacob: “Recently, it's just been reaching out to a lot of different media outlets and media mediums. I'm really just following up via email and you know, working connections that we've either had from the past, whether it be through school or even family friends, and really just making sure of, hey, this is our idea, this is helium and selling more or less right now the idea of rather than us.”   How have you, and how are you tackling this? Especially while you're working full time. Ian: “It's tough. Obviously, you're working from nine to five and you're devoting that time to the job that's generating your income and you have to, and it's the right decision. But you know, it's really taking advantage and leveraging your nights and weekends from our opinion.”   Any advice you can offer on still having somewhat a social life and engaging with family and friends as well? Jacob: “I think just setting priorities. And again, even just your note about time management is absolutely huge because you know, you're tied down to so many obligations outside of work just in life with hanging out with friends, family affairs, et cetera, let alone running a business on this side.”   Can you share with me your most successful or favorite networking story/experience that you’ve had? Jacob: “I would say look no further than, you know, our mutual friend and actually a family friend of ours, Martha Kerrigan. And they've just been a huge, huge blessing obviously to my family and me in general outside of Helium. But even Helium in general.”   How do you stay in front of or best nurture your network community? Ian: “I think we all get inundated, whether it be on LinkedIn, through email with connection requests and you know, pleads for our time and a lot of that. A lot of the time we just let that go by the wayside. We deem it non-important, but for the ones for the main connections that do stick, I think it's important to just go beyond that initial meeting.” Jacob: “we're reaching out to local podcasters like yourself, we're reaching out to different media outlets and really just carving the time…”   What advice do you have for the professional on growing their network? Jacob: “Just make a point to reach out. I did read a book a few months ago, just, I forget the title of it. The whole purpose of it was to just set aside time each and every day to reach out to people that you think could be valuable to add to your network.” Ian: “You can essentially create an own your own roadmap from, you know, other people with a certain job title maybe that you're aspiring to have.”   Digital networking or traditional networking? Ian: “I'm definitely more introverted personality-wise…So, I kind of tend to gravitate towards that digital, definitely. Not anything against your traditional networking. For me, it's just a little bit more intimidating.” Jacob: “With digital networking, in today's day and age, you just have more poles in the water. It's so much easier to get a response and connect with people instead of, you know, maybe just having two or three poles in the water where you know, you're trying to follow up or meet him at a certain obligation or event.”   If you could go back to your 20-year-old self, what would you tell yourself to do more or less of regarding your career? Ian: “Just do something, because I was just so, I mean, being introverted I was just so passive and I knew, I mean I guess I didn't really know exactly what I wanted to do, but I knew that a finance or accounting related role was in the future coming out of graduation…” Jacob: “just taking a step back and applying some type of focus. I think especially, you know, just at the undergraduate level. In my experience, it's so easy to just get bogged down in, you know, just certain capstone classes whether you have a job or not. And one thing I wish I would've done is sticking with the American marketing association at the University of Wisconsin – La Crosse, something I did my junior year absolutely loved it.”   What book are you reading right now? Ian: “The book I'm currently reading is called Bad Blood by John Carreyrou. It's kind of an exposé on Theranos, a Silicon Valley startup that was once valued at $9 billion back in 2013, I think it was. And it's gone defunct since and it really just details kind of how everything was a fraud from the get-go.” Jacob: “I'm reading, and I actually just finished reading, gosh, want to say yesterday, maybe the day before; it's called Untethered Soul: A Journey Beyond Yourself. And it's really just focused on awareness and consciousness and really taking a step back.”   Any final words of advice for our listeners? Jacob: “Don't be afraid to take gambles, take risks, bet on yourself.” Ian: “You're going to deal with a lot of rejection or just no responses, if you reach out to people…just brush it off.” You can get in contact with Jacob and Ian at: Jacob’s Email: <a href="mailto:jacob@heliumbooks.com">jacob@heliumbooks.com(link sends e-mail)</a> Ian’s Email: <a href="mailto:ian@heliumbooks.com">ian@heliumbooks.com(link sends e-mail)</a> Jacob’s LinkedIn: <a href="https://www.linkedin.com/in/jacob-carlson-655556108/" rel="noopener nofollow" target="_blank">Click Here</a> Ian’s LinkedIn: <a href="https://www.linkedin.com/in/ian-buchanan-77a2358a/" rel="noopener nofollow" target="_blank">Click Here</a>

190: More poles in the water - with Jacob Carlson & Ian Buchanan

We review psychological theories in our coaching practices. Jacob Carlson sheds light on an approach that strikes at the heart of motivation and confidence. He discusses the principles that work to directly build these skills that take students beyond parkour. Jacob Carlson is a strength coach and currently preparing for physical therapy school. A special thanks to Craig Constantine and Miguel Chero of Movers Mindset for the production of this episode.

We review psychological theories in our coaching practices. Jacob Carlson sheds light on an approach that strikes at the heart of motivation and confidence. He discusses the principles that work to directly build these skills that take students beyond parkour. Jacob Carlson is a strength coach and currently preparing for physical therapy school. A special thanks to Craig Constantine and Miguel Chero of Movers Mindset for the production of this episode.

#003 - Jacob Carlson | Guiding Motivation & Confidence

Jacob Carlson is a Principal Channel Account Manager on the HubSpot Partner Team. One of the things Jacob is best at is leveraging whatever resources are available to nurture people through the sales process.In this episode, Jacob joins Logan Draper on the phone to discuss some of the best practices to use as a salesperson, what sales look like in the digital world, how to find clients you love working with, and how NCAA Football on XBOX pushed him toward getting into sales. Want to hear more from Jacob? We highly recommend checking out his podcast, Carry the Water. You can find it here: https://itunes.apple.com/us/podcast/carry-the-water/id1195648678

Jacob Carlson is a Principal Channel Account Manager on the HubSpot Partner Team. One of the things Jacob is best at is leveraging whatever resources are available to nurture people through the sales process. In this episode, Jacob joins Logan Draper on the phone to discuss some of the best practices to use as a salesperson, what sales look like in the digital world, how to find clients you love working with, and how NCAA Football on XBOX pushed him toward getting into sales. Want to hear more from Jacob? We highly recommend checking out his podcast, Carry the Water. You can find it here: <a href="https://itunes.apple.com/us/podcast/carry-the-water/id1195648678" rel="nofollow" target="_blank">https://itunes.apple.com/us/podcast/carry-the-water/id1195648678</a>