Rodney Northern's guest appearances

Rodney Northern

The Businessology Show

The Executive Podcast

Dan Mall

Tim Ryan

Jake Dunlap

Paul Smith

Peter Levitan

Steve Gordon

Jason Swenk

Dan Englander

John Jantsch

Andy Budd

Mike Monteiro

Mike Davidson

Jon Kolko

Adam Davidson

Ron Baker

OwlTail

Rodney Northern is a Managing Partner at the Nucleus Group, CTO at the Behavioral Science Lab, and faculty member at the University of Texas, McCombs School of Business where he lectures and coaches in the curriculum of Innovation &amp; Entrepreneurship.He has been a corporate executive for over two decades specializing in brand marketing, business/product innovation and human centered design for many of today’s leading CPG organizations.Through his innovative business approach, market insights and organizational leadership he has led to the development of over $15 billion in sustainable retail sales and services that continue to grow today. As a consultant, he has partnered to helped clients in over 50 different industries including but not limited to; mass market retailers, telecommunications, fast food, automotive, education, the airline industry, banking, adult beverages, consumer packaged goods, retail, cosmetics, nonprofits, health care, wellness beverages and many others. He has also led turnaround work for both profit and not for profit businesses.In this conversation, Rodney and I discuss the critical importance of leading like an entrepreneur, being authentic and creating an environment for others to be authentic, believing that it will work out, and trusting yourself when making career decisions..Resources [Books] mentioned:Servant Leadership: A Journey into the Nature of Legitimate Power and GreatnessPlaying to Win: How Strategy Really WorksValue Proposition Design: How to Create Products and Services Customers WantThe Book of Joy: Lasting Happiness in a Changing WorldDiscover more:Interested in coaching services, check out Live for Yourself Consulting and Dr. Benjamin Ritter.

Rodney Northern is a Managing Partner at the Nucleus Group, CTO at the Behavioral Science Lab, and faculty member at the University of Texas, McCombs School of Business where he lectures and coaches in the curriculum of Innovation &amp; Entrepreneurship.He has been a corporate executive for over two decades specializing in brand marketing, business/product innovation and human centered design for many of today’s leading CPG organizations.Through his innovative business approach, market insights and organizational leadership he has led to the development of over $15 billion in sustainable retail sales and services that continue to grow today. As a consultant, he has partnered to helped clients in over 50 different industries including but not limited to; mass market retailers, telecommunications, fast food, automotive, education, the airline industry, banking, adult beverages, consumer packaged goods, retail, cosmetics, nonprofits, health care, wellness beverages and many others. He has also led turnaround work for both profit and not for profit businesses.In this conversation, Rodney and I discuss the critical importance of leading like an entrepreneur, being authentic and creating an environment for others to be authentic, believing that it will work out, and trusting yourself when making career decisions.. Resources [Books] mentioned:<a href="https://www.amazon.com/Servant-Leadership-Legitimate-Greatness-Anniversary/dp/0809105543" rel="nofollow" target="_blank">Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness</a><a href="https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X/" rel="nofollow" target="_blank">Playing to Win: How Strategy Really Works</a><a href="https://www.amazon.com/Value-Proposition-Design-Customers-Strategyzer/dp/1118968050" rel="nofollow" target="_blank">Value Proposition Design: How to Create Products and Services Customers Want</a><a href="https://www.amazon.com/Book-Joy-Lasting-Happiness-Changing/dp/0399185046" rel="nofollow" target="_blank">The Book of Joy: Lasting Happiness in a Changing World</a>Discover more:Interested in coaching services, check out <a href="https://www.liveforyourselfconsulting.com" rel="nofollow" target="_blank">Live for Yourself Consulting</a> and <a href="https://www.linkedin.com/in/ritterbenj/" rel="nofollow" target="_blank">Dr. Benjamin Ritter.</a>

Believe You Have the Potential to Do Anything, with Rodney Northern

In this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch.  Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side.   Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding.   What is the process of alignment and refinement for choosing the right clients?  What are the most important factors in the onboarding process?  What does it mean to go deep instead of wide?  Hear the answers to these questions and more on our latest episode!

#29: With Rodney Northern