Jan-Benedict Steenkamp
9 Podcast Episodes
S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp
S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp
Are you looking to take a brand to an international audience? Global expansion needs careful consideration and so if th... Read more
15 Feb 2022
•
55mins
How To Build Global Brands with Jan-Benedict Steenkamp
How To Build Global Brands with Jan-Benedict Steenkamp
Learn how to build global brands. In the 40th episode of the On Branding Podcast, Arek Dvornechuck interviews Jan-Benedi... Read more
14 Feb 2022
•
29mins
Similar People
Scott Warrick
Patrick Schwerdtfeger
Leslie Peters
Bill Munn
Kumar Mehta
Jack Bergstrand
Rick Brinkman
Phil Harvey
David Wachs
Allen Adamson
Kevin Duncan
Joseph Wilkins
Luis Pedroza
Mark Kilens
Hamish Knox
Jan-Benedict Steenkamp on Time to Lead and Lessons for Today's Leaders from Bold Decisions that Changed History
Jan-Benedict Steenkamp on Time to Lead and Lessons for Today's Leaders from Bold Decisions that Changed History
In this episode, Dustin talks with Jan-Benedict Steenkamp about his book, Time to Lead, and how historical leadership ex... Read more
7 May 2021
•
36mins
Teen Coffee Tyler Ornstein and Lessons from Leaders Jan-Benedict Steenkamp
Teen Coffee Tyler Ornstein and Lessons from Leaders Jan-Benedict Steenkamp
October 27, 2020 Teen Coffee Tyler Ornstein and Lessons from Leaders Jan-Benedict Steenkamp
27 Oct 2020
•
Most Popular
Elon Musk
Barack Obama
Bill Gates
LeBron James
Mark Cuban
Michelle Obama
Melinda Gates
Arnold Schwarzenegger
Kevin Hart
Terry Crews
Mike Tyson
296: Jan-Benedict Steenkamp – Leadership Lessons from History
296: Jan-Benedict Steenkamp – Leadership Lessons from History
Jan-Benedict Steenkamp was doing very well in the academe when he hit a hump in his life. He was regularly writing many ... Read more
23 Sep 2020
•
47mins
E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina
E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina
In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. ... Read more
21 Nov 2019
•
24mins
World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts... Read more
12 May 2019
•
32mins
137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
This week on "Marketing Today," Alan talks with Jan-Benedict Steenkamp, who is the C. Knox Massey Distinguished Profess... Read more
20 Feb 2019
•
43mins
40: Professor Jan-Benedict Steenkamp provides a master class on global branding
40: Professor Jan-Benedict Steenkamp provides a master class on global branding
Jan-Benedict (J.B.) Steenkamp is the C. Knox Massey Distinguished Professor and Area Chair of Marketing at the UNC Kena... Read more
5 Apr 2017
•
52mins
