Jan-Benedict Steenkamp
9 Podcast Episodes
S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp
S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp
Are you looking to take a brand to an international audience? Global expansion needs careful consideration and so if th... Read more
15 Feb 2022
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55mins
How To Build Global Brands with Jan-Benedict Steenkamp
How To Build Global Brands with Jan-Benedict Steenkamp
Learn how to build global brands. In the 40th episode of the On Branding Podcast, Arek Dvornechuck interviews Jan-Benedi... Read more
14 Feb 2022
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29mins
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Jan-Benedict Steenkamp on Time to Lead and Lessons for Today's Leaders from Bold Decisions that Changed History
Jan-Benedict Steenkamp on Time to Lead and Lessons for Today's Leaders from Bold Decisions that Changed History
In this episode, Dustin talks with Jan-Benedict Steenkamp about his book, Time to Lead, and how historical leadership ex... Read more
7 May 2021
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36mins
Teen Coffee Tyler Ornstein and Lessons from Leaders Jan-Benedict Steenkamp
Teen Coffee Tyler Ornstein and Lessons from Leaders Jan-Benedict Steenkamp
October 27, 2020 Teen Coffee Tyler Ornstein and Lessons from Leaders Jan-Benedict Steenkamp
27 Oct 2020
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296: Jan-Benedict Steenkamp – Leadership Lessons from History
296: Jan-Benedict Steenkamp – Leadership Lessons from History
Jan-Benedict Steenkamp was doing very well in the academe when he hit a hump in his life. He was regularly writing many ... Read more
23 Sep 2020
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47mins
E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina
E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina
In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. ... Read more
21 Nov 2019
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24mins
World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts... Read more
12 May 2019
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32mins
137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
This week on "Marketing Today," Alan talks with Jan-Benedict Steenkamp, who is the C. Knox Massey Distinguished Profess... Read more
20 Feb 2019
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43mins
40: Professor Jan-Benedict Steenkamp provides a master class on global branding
40: Professor Jan-Benedict Steenkamp provides a master class on global branding
Jan-Benedict (J.B.) Steenkamp is the C. Knox Massey Distinguished Professor and Area Chair of Marketing at the UNC Kena... Read more
5 Apr 2017
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52mins
