Zaria Parvez's guest appearances

Zaria Parvez

All the Social Ladies

PodCatalyst: The Official Podcast of IABC

Off the Clock

Muslims Doing Things

Marketing Happy Hour

Brand Collective

OwlTail

Zaria Parvez, global social media manager at Duolingo, joinsPodCatalyst host and IABC Executive Director Peter Finn to share heroutstanding journey on TikTok. With her creative and interactive approach,Zaria has made Duolingo a prominent figure in the TikTok community,particularly among Gen Z and with over 6.7 million followers and counting.  This episode explores how creative freedom and trust havebeen instrumental in Duolingo's success, as Zaira's ability to connect with theplatform's younger audience has propelled her to new heights and made her arole model for others. Parvez will lead the session “Keep it Simple Stupid:Duolingo’s Guide to Calculated Risk on Social” at IABC World Conference 2023,4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion. LINKS  *Mentioned in this episode*  https://www.tiktok.com/@duolingo?lang=en| https://twitter.com/adage/status/1518762052596162563| https://wc.iabc.com/  *Social Media* https://www.linkedin.com/in/zaria-parvez-645983140/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

Zaria Parvez, global social media manager at Duolingo, joins PodCatalyst host and IABC Executive Director Peter Finn to share her outstanding journey on TikTok. With her creative and interactive approach, Zaria has made Duolingo a prominent figure in the TikTok community, particularly among Gen Z and with over 6.7 million followers and counting. This episode explores how creative freedom and trust have been instrumental in Duolingo's success, as Zaira's ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others. Parvez will lead the session “Keep it Simple Stupid: Duolingo’s Guide to Calculated Risk on Social” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion. LINKS *Mentioned in this episode* <a href="https://www.tiktok.com/@duolingo?lang=en" rel="nofollow" target="_blank">https://www.tiktok.com/@duolingo?lang=en</a> | <a href="https://twitter.com/adage/status/1518762052596162563" rel="nofollow" target="_blank">https://twitter.com/adage/status/1518762052596162563</a> | <a href="https://wc.iabc.com/" rel="nofollow" target="_blank">https://wc.iabc.com/</a> *Social Media* <a href="https://www.linkedin.com/in/zaria-parvez-645983140/" rel="nofollow" target="_blank">https://www.linkedin.com/in/zaria-parvez-645983140/</a> | <a href="https://twitter.com/iabc" rel="nofollow" target="_blank">https://twitter.com/iabc</a> | <a href="https://www.linkedin.com/company/iabc/" rel="nofollow" target="_blank">https://www.linkedin.com/company/iabc/</a>| <a href="https://www.facebook.com/IABCWorld" rel="nofollow" target="_blank">https://www.facebook.com/IABCWorld</a> | <a href="https://www.youtube.com/user/IABClive" rel="nofollow" target="_blank">https://www.youtube.com/user/IABClive</a> | <a href="https://www.instagram.com/iabcgram/" rel="nofollow" target="_blank">https://www.instagram.com/iabcgram/</a> *IABC Websites* <a href="https://www.iabc.com/" rel="nofollow" target="_blank">https://www.iabc.com/</a>| <a href="https://catalyst.iabc.com/" rel="nofollow" target="_blank">https://catalyst.iabc.com/</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/iabc/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/iabc/message</a>

39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo 

If you’re on TikTok, you have seen the hysterical (and sometimes unhinged) Duolingo posts. And if you were interested in learning a language (like my husband was, actually), you probably converted into a Duolingo user because of the prevalence of Duo the owl on TikTok. I was stunned to find out that all 6m of us Duo stans were actually following a fresh-out-of-college Pakistani American, Zaria Parvez (@photos_zap). In two short years and with a marketing budget of 0 dollars, Zaria built a cult around the language learning app. The Duolingo account has 121.6m likes, including some from a video from just yesterday with 2m views (a figure 300,000 north of the entire population of Bahrain). Listen to Zaria’s incredible story. This journey is especially cool because she is early in her career, but has already been recognized as a marketing genius. Experience doesn’t always equate to stature or seniority, and Zaria’s story is a testament to that reality. Follow Zaria on TikTok https://www.tiktok.com/@zariaparvez?lang=en Follow Zaria on IG https://www.instagram.com/photos_zap/?hl=en Check out Duolingo’s TikTok https://www.tiktok.com/@duolingo?lang=en--- Send in a voice message: https://podcasters.spotify.com/pod/show/laylool/message

If you’re on TikTok, you have seen the hysterical (and sometimes unhinged) Duolingo posts. And if you were interested in learning a language (like my husband was, actually), you probably converted into a Duolingo user because of the prevalence of Duo the owl on TikTok. I was stunned to find out that all 6m of us Duo stans were actually following a fresh-out-of-college Pakistani American, Zaria Parvez (<a href="https://www.instagram.com/photos_zap/?hl=en" rel="nofollow" target="_blank">@photos_zap</a>). In two short years and with a marketing budget of 0 dollars, Zaria built a cult around the language learning app. The Duolingo account has 121.6m likes, including some from a video from just yesterday with 2m views (a figure 300,000 north of the entire population of Bahrain). Listen to Zaria’s incredible story. This journey is especially cool because she is early in her career, but has already been recognized as a marketing genius. Experience doesn’t always equate to stature or seniority, and Zaria’s story is a testament to that reality. Follow Zaria on TikTok <a href="https://www.tiktok.com/@zariaparvez?lang=en" rel="nofollow" target="_blank">https://www.tiktok.com/@zariaparvez?lang=en</a> Follow Zaria on IG <a href="https://www.instagram.com/photos_zap/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/photos_zap/?hl=en</a> Check out Duolingo’s TikTok <a href="https://www.tiktok.com/@duolingo?lang=en" rel="nofollow" target="_blank">https://www.tiktok.com/@duolingo?lang=en</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/laylool/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/laylool/message</a>